Brand Innovators’ Post

More kudos for our Elevate Expert Marc Stoiber! If you're keen to learn how to build a brand investors will love DM me to join a workshop with Marc early in the new year. #brandvalue #brandsinvestorslove #branding

Shroedinger's brand - large legacy brands that cater to multiple cohorts, are often in a state of unstable equilibrium, since the affection it enjoys, as also its relevance, exists in varying fervence across its vast universe of consumers. Like Shroedinger's cat, these brands may thus be living and dying at the same time! Open that box and look deep and long. Often. #brandmanagement #physicshasalltheanswers #shroedingerscat

I love this event already! And not only because it’s my baby but because of all the amazing people coming together and making it possible! From a faint idea to now putting actual faces and words into it, this hasn’t been the easiest journey as it usually never is, and a big part of it is to finance the whole thing and bring it off the ground. But I have been working diligently on finding more and more partners and we are getting there. It’s a great opportunity to come together for a fresh approach to marketing, branding and experience: a mix between talks and tradeshow plus experience. As Oatly marketing (who are excellent!) put it to me yesterday: the combination of experience and educational elements here including a great versatile program is fresh and modern. Having built an international jewelry business for 8 years from the ground up plus being in art direction and brand marketing and e-commerce almost 15 years (agency, start up, corporate) this was my goal. Not gonna lie there have been frustrating elements: companies not sponsoring because of other partners we have … a lot of “let’s see how this year pans out and if this a success we are on board next year” …. Well this is not how it works :) the time is now, always. But this is the kick off for a larger series and all beginnings are hard so keeping the bigger picture in mind. Now I’d rather point out the help I was and am getting! Makedesign.videoproductions who will be filming all talks and providing us with finished cuts after the event has been very helpful with ideas and introductions, Studio Linda Ehrl, Standortagentur Tirol for including us in #innovationweek Victoria Strallhofer Karolin Helou, Beate Fankhauser, MSc, Christina Leipold, Stephanie Neumann-Johnston for ideas, and my other talented friends and fellow visionaries in business. Thanks for the uplifting words anyway Oatly and let’s make this a huge success! Link for tickets in comments - order earlier than later because we have only 50 left although it says differently on @eventbrite (don’t get me started on their dated ticket system…not again.. but you live and learn). #thinkbig #skijump #bergisel #hybriqe #talks #experientalmarketing #branding #marketing #tyrol #innsbruck

Did you miss last month's webinar? With the stress of EOFY, more of you than usual have reached out asking for the recording, so we thought we'd post it again here. Catch up on the "How to avoid brand commoditization" session here 👇 PS. Don't forget to save your seat for the next webinar in August! (registration link on our website) #shopperinsights #australianretail #nzgrocery #grocerytrends

🎉 Happy Marketing Day to the Trailblazers!🎉 On this special day, Novin Saffron celebrates the boundless creativity and swift execution that define the team, Marketing. Like a mountain of ideas, each peak represents the pinnacle of innovation, where thoughts soar high and possibilities are limitless. ⚡️ The Flash in Implementation This team's brilliance isn't just in ideation—it's in the lightning speed with which they bring those ideas to life. They are the flash that illuminates the path from concept to reality, turning the gears of progress with agility and precision. 🤝 Together, They Scale New Heights 🏔️ Every member is a vital part of this journey, contributing unique insights that enrich Novin's collective vision. Together, by the great collaboration of the Novin Saffron's other teams and departments, they scale new heights, not just meeting expectations but exceeding them, time and again. Here's to the thinkers, the doers, the dreamers, and the makers. May their mountain of ideas continue to rise, and the flash of implementation never dim. #MarketingDay #Innovation #Teamwork #Excellence

Traeger's Secret Partnership: Unveiling the Truth Behind the Sear Grate Launch Discover the hidden collaboration between Traeger and grow greats that led to the creation of the Traeger sear grate. Find out why Traeger chose to keep this partnership under wraps and how it impacts their marketing strategy. Join us as we delve into the backstory of this highly acclaimed innovation. #TraegerSecretPartnership #SearGrateRevelation #TraegerCollaboration #GrowGreats #InnovativeCookingAccessory #BehindTheScenes #TraegerMarketingStrategy #GrillingEssentials #BBQAccessories #OutdoorCooking

Prosecco Please!!! 🥂👩🏾💻 Issa Rae has always been true to herself with all her business endeavors and this no different!! Whew! Checkout our brain dump on how her and team did their BIG ONE with the rollout of ViaRAE Prosecco🥂 #StayReady — Who’s indulging!? 👀🥂 #drinkresponsibly #branding #marketingbestie #marketingtips #marketingstrategy

Don't let your brand fade away. 🌟 Connect with us Link In Bio 🔗 ____________ #CybernextCanada #BrandingEssentials #BrandIdentity #StayVibrant #BrandingMatters #CreativeBranding #BrandAwareness #MarketingMagic #LogoPower #VisualBranding #BrandImpact #BusinessBranding

Was great to be in Philly a couple weeks back for #ExpoEast —didn’t realize until just before heading that way that it was the last one… Was inspiring as always to see some of the great innovation and brand stories on display and look for the next wave of #InsurgentBrands. My colleagues Charlotte Apps, Elizabeth Pearsons, Jennifer Holland, Nadya Yankovskaya and I wrote up our 5 key trends that we noticed (link in the first comment). Also was a great chance to spend some time with investors and entrepreneurs at the Speakeasy event we co-sponsored with Michael Burgmaier and Nicolas McCoy's Whipstitch Capital Check out our write-up for the trends, but here just wanted to call out a few brands that were new (at least to me)--personally interesting finds because of product, business model, or the people involved: Omsom--fantastic ‘loud’ branding from Bain alum Vanessa Pham; somehow hadn't been on my radar, but loved the food and the visual identity Issei--shelf stable Mochi (in the form of gummies)--elevated confections w/ giftable packaging 'Control of supply’ innovation w/ Solely Inc. -- the integration all the way down to the growers benefits their ability to get to specific grades/ripeness levels they then dry in a proprietary process Wonder Monday -- low carb/low-sugar single-serve, high-protein cheesecake; innovation in a space that has had few new entries. Will be interesting to see if they can take the DTC learning and translate into success at retail Look forward to following the themes and being back at West in March