Brand Innovators’ Post

How consistently does your brand show up in the market?

Real ad or fake, let's put that aside. What I'm attracted to is the concept that "the brand is bigger than the celebrity attached". It takes a long time for a brand to reach this status, and an even longer time for management to be comfortable enough to openly display the thought. But I do agree with commenters here: • If you're not familiar with Beckham's hand tattoo, it doesn't work. • If you haven't seen his other Stella ads, it doesn't work. • If you had no idea that Beckham was Stella's brand ambassador, it doesn't work. For the sake of discussion though, who would you pick and what would be their character defining trait that you would pick if this was your campaign?

Accelerant Research surveyed 300 American Consumers about their ice cream brand awareness and usage. Below are the #BrandFunnel results for Ben & Jerry’s

Brands have an opportunity to build trust and foster brand loyalty by embracing responsibility. Aligning your brand with a commitment to contribute to a better world in your unique way resonates with your audience and solidifies trust and loyalty.  Why Giving Back Increases Brand Loyalty (https://lnkd.in/ewyjF6FS) explores the benefits of giving back and the details of how to be effective and authentic. At LRobInspires, our word of the year for 2024 is RESPONSIBLE, it’s a compass guiding our actions. We're committed to partnering with brands making a positive impact in the world.  Liz Robinson #BrandResponsibility  #TrustBuilding  #BrandLoyalty

From the universal meanings of red, blue, and green to the nuances of orange, yellow, and purple, learn how different hues evoke emotions, shape perceptions, and influence consumer behaviour. Discover the secrets behind iconic brand logos like Coca-Cola, Dunkin' Donuts, and FedEx, and how their strategic use of colour builds trust, loyalty, and recognition. Do you know the true potential of colour in your branding strategy? Read the full article now! 🔗 https://lnkd.in/d4k43MJ6 #ColorPsychology #BrandIdentity #MarketingStrategy #ChromeyeInsights 🚀🎨

Advertising Week kicked off Monday, and our Barkley team was front and center in the many intriguing presentations throughout New York City. Our Chief Strategy Officer, Chris Cardetti, sat down with Smoothie King (SKFI)'s Chief Marketing Officer, Marianne Radley, and Whirlpool Corporation's Head of Creative, Michael Frease, to talk #WholeBrandThinking, the latest results from the Whole Brand Study, and how their brands constantly modernize to meet the needs of their customers. #ModernConsumers #BrandStrategy #AWNewYork23

It's spooky season! And while others are hitting haunted houses and watching scary movies, we'll be over here unwrapping the evolution of candy brands! (Cuz we're marketing NERDS...see what I did there? 🤓) From classic flavors to unforgettable icons, the Hershey journey is a sweet success story. One of the most well-known and beloved brands in the food industry began as a simple milk chocolate bar in the late 1800's. Milton Hershey began to diversify his milk chocolate offerings as mass production became more attainable, allowing for the debut of the iconic Hershey Kiss in 1907, along with many others throughout the 20th century. So, how did the Hershey brand remain consistent while expanding their product offerings? And how did they stay relevant as generations of Americans and their shopping behaviors changed over time? Well, for starters, the original bar became known for its simple brown and silver wrapping. To keep visually on brand, Hershey opted to bring that same silver wrapping over to the Kiss, and a branding star was born. SO SIMPLE! SO EFFORTLESS! A silver foil wrapper as the first blue Tiffany's box. Then, to keep the brand fresh and playful, and to modernize an aging brand, the company introduced holiday colors in 1962. What began with red and green foils for Christmas, finally melded into the multi-holiday celebrations in the 1980's. They didn't change a thing for almost 60 years, then once something new was introduced, they didn't roll out the gambit until another 20 years later. Slow and steady is the key to evolution! The moral of the story: Simple Slow & Steady = An Icon Ready to sweeten your branding? Explore our services ➡️ https://bit.ly/3Q7x9Kg. We might be the secret ingredient your brand craves! #BrandEvolution #SpookySeason #Brand #Branding #sucess #Trust #TargetAudiance BrandSuccess #BrandSuccess #BrandExcellence #BrandBuilding #BrandStrategy #BrandLeadership