BA Diversity Media Inc’s Post

Three years ago, #advertising agencies committed to spending a certain percentage of their #mediabudgets with minority-owned #publishers to help get more dollars flowing to historically under-funded businesses. But to access those budgets, agencies are pushing Black-owned media companies to prove that they are non-white owned, according to conversations with four media execs. At stake, they say, is the money set aside by advertisers to support non-white media companies following the the media reckoning spurred by the murder of George Floyd in 2020. #blackowned #blackownedbusiness In this piece by Sara Guaglione, we speak to Kerel Cooper of Group Black, Rhonesha Byng, and Christopher Kenna.

Wanted to repost this including the below commentary from Angelina Eng but wasn't quite sure how so cut-and-pasted her comments here. 📣An important message to Advertisers & Programmatic Media Buyers. Please consider some of these issues in Blavity Inc. ‘s blog and ideate with your partners on what new strategies and tactics you should consider that balances brand suitability for your brand while supporting minority-owned media. 🌟 Embracing Equitable Brand Safety: Uplifting Black-Owned Media 🌟 In today's dynamic digital realm, fostering brand safety takes center stage for advertisers and content creators. Let's stand together to create a secure and inclusive environment. Challenges disproportionately affect Black-owned media, and all other minority-owned content provider, hindering growth and equity. 🔒 Keyword Blocking: A Biased Hurdle Consider you may be practicing keyword-blocking bias. This practice excludes ads from appearing next to certain words, inadvertently perpetuating inequalities. By doing so, vital perspectives from Black media on racial justice and more are stifled, impacting revenue. 🔄 Outdated Software: A Modern Conundrum Outdated systems misclassify Black media content, impacting ad placements. This robs them of revenue and perpetuates systemic biases. Authentic storytelling and diverse narratives are stifled, undermining progress toward inclusion. 🎯 Collective Action for Change Let's unite for change! Advertisers, tech providers, and industry stakeholders must join forces. Advocating for inclusive ad practices, unbiased algorithms, and revising industry standards is the way forward. Together, we can nurture a media landscape that amplifies underrepresented voices. #EquityInMedia #BrandSafetyMatters #InclusiveAdvertising Thanks to Blavity Inc. for explaining how some of these practices actually hinder our community and industry.

📣An important message to Advertisers & Programmatic Media Buyers. Please consider some of these issues in Blavity Inc. ‘s blog and ideate with your partners on what new strategies and tactics you should consider that balances brand suitability for your brand while supporting minority-owned media. 🌟 Embracing Equitable Brand Safety: Uplifting Black-Owned Media 🌟 In today's dynamic digital realm, fostering brand safety takes center stage for advertisers and content creators. Let's stand together to create a secure and inclusive environment. Challenges disproportionately affect Black-owned media, and all other minority-owned content provider, hindering growth and equity. 🔒 Keyword Blocking: A Biased Hurdle Consider you may be practicing keyword-blocking bias. This practice excludes ads from appearing next to certain words, inadvertently perpetuating inequalities. By doing so, vital perspectives from Black media on racial justice and more are stifled, impacting revenue. 🔄 Outdated Software: A Modern Conundrum Outdated systems misclassify Black media content, impacting ad placements. This robs them of revenue and perpetuates systemic biases. Authentic storytelling and diverse narratives are stifled, undermining progress toward inclusion. 🎯 Collective Action for Change Let's unite for change! Advertisers, tech providers, and industry stakeholders must join forces. Advocating for inclusive ad practices, unbiased algorithms, and revising industry standards is the way forward. Together, we can nurture a media landscape that amplifies underrepresented voices. #EquityInMedia #BrandSafetyMatters #InclusiveAdvertising Thanks to Blavity Inc. for explaining how some of these practices actually hinder our community and industry.

Gina Perino this does not sound good at all! We at IAXA Global are a minority owned operating and investment vehicle in media tech and sustainability. We would not countenance such moves and would be strongly opposed to any such along with our funders, partners and other minority owned media entities. A combined minority can be a sizeable powerful and if necessary forceful majority. In tv and film there are also FCC rules which help. As well as equality and media impartiality and plurality rules (at least in the UK). We have chosen strategically not to own distribution but especially in this context I guess someone (minority owned) needs to. We also need to work with our powerful (sorry to be blunt, white) allies - in the industry, in the audience, in politics, in regulation and in the funding community. Implicit, Institutionalised and worst hidden Racism is unacceptable and has to stop. We will not go quietly into the good night. And this time the revolution will be televised. One reason I chose to build my own company was so that I could build a platform for unheard voices. We continue to believe that. I continue to believe that can be strongest under my leadership and more importantly ownership. If you haven’t experienced it you can be sympathetic but might not fully understand it. Having a free voice is one of the most important freedoms in the world. That along with personal integrity. I’ve paid and fought dearly my whole life (and my ancestors before me - both white and non white) to retain it. As we start to move and control more capital and assets we commit to do the same. Now it’s election cycle in the USA so suspect this is about to hot up. Time to be alert people. And remember it’s relatively simple. Do the right thing. And Talent were open for business. Casting all black talent as we speak for black blockbuster - and for us talent is as much off as onscreen. ✊my people you know who you are and what I’m talking about - let’s make it happen. And we could do with some support so when we reach out reflect a moment and consider the bigger picture. Let’s build legacy not walls. Now anyone got a good (relaxing? Challenging?) book for me to read over the summer (preferably one that hasn’t been made into a film - yet). Gina Perino sorry I missed tou last trip let’s catch up next time I’m in NYC and you woke up my Monday mind! IAXA Global #StoriesthatShouldbeTold #VoicesthatNeedtobeHeard WTS we’re coming. Blavity Inc. #keywordblocking #diversityandinclusion #diversityandbelonging #mediadiversity #mediaplurality #mediaimpartiality #mediaresponsibility #diversitymatters GIL SCOT HERON #spikelee Sean Combs Federal Communications Commission Ofcom Rishi Sunak #potamus #FUMP #iaxastudios IAXA Foundation IAXA Advisory Partners

One of the major challenges faced by Black and Diverse-Owned media is proving their identity to secure advertising spend. Isn't that something? Unfortunately, some bad actors have taken advantage of DEI budgets, making it necessary for businesses to obtain certifications, just to be considered. Agencies like the National Minority Supplier Development Council (NMSDCHQ) help in this process, but it can time consuming and costly for small businesses. Black media serves a vital purpose in the media eco-system, but their growth is stunted without a bigger slice of the advertising pie. We must employ new solutions to eliminate barriers and help uplift these publishers. #ThisIsWork #UpliftByMediavine Mediavine

With the political ad season well underway, we're digging into the fascinating insights from this week's debate to glean where ad buyers can best strategize their buys. Wednesday night, 6.6M US households tuned into Fox News or Fox Business Network to watch the first 🐘 Republican Presidential Debate 🐘 sans Trump. Undoubtedly affected by the former president's decision to run a pre-taped Tucker Carlson segment on X during the debate, more liberal viewers watched the debate than conservatives. With the caucuses quickly approaching, we dug a little deeper into some of these key states to understand the current landscape. One key takeaway? With Nevada underindexing on viewership of the debate, ad buyers looking at the state will need to leverage audience segments to find where these voters can best be reached outside of political events. Reach out for more info on how ✔️. #SambaTVInsights #FoxDebate #FoxNewsDebate #PoliticalAdvertising

New post on my business page! #BarbieAI #Barbiemidjourney

This article has been written many, many times in my career, yet very little changes. I post this not to rant at the system, but to continue to acknowledge the obvious disparities. Advertising must do better. Let me know what you think, or simply vent. I think we at least deserve that. #advertising #diversity https://lnkd.in/eHmGk-yv