Today we explain you what is #pinkwashing and how to avoid it 💡
With the arrival of June, many brands update their company image and their way of communicating to show support for the #LGTBIQ community. And this is fantastic, but do they really do it because they support the community or to earn undeserved praise and "look good" with their customers? 🤔
Before launching a campaign during #Pride you should consider are the following questions:
👉 Does the cause align with your brand's values?
👉 Does your company's action invite reflection or is it just following a #trend?
👉 Was anything done before the highlighted date related to the cause in question?
👉 Are your company's employees encouraged to support the cause both within the organization and privately?
👉 When the highlighted date passes, does your company remain committed to the cause?
As we have already mentioned, it is pointless to do it just for show; it devalues the cause even if it brings attention to it. It is important to remember that in June, we not only "celebrate" #PrideMonth for all the achievements that have been made, but we also remember the victims and continue to #fight for everything that still needs to be accomplished.
🔗https://lnkd.in/dQ44fR5V
Head of creative engineering at GR8 Engineering Limited
1moThey anoy my wife, who cuts them off with scissors.