Boohoo Group PLC’s Post

Great things in business are never done by one person. They're done by a team of people. This profound statement by Steve Jobs encapsulates our journey together. At Adgcraft, One of the fastest-growing new age PR agencies in India , we've evolved from being a mere team to becoming a closely-knit family. We support, uplift, and inspire each other, and that's what makes us truly special. What sets us apart is our shared commitment to leadership. Each one of you takes ownership of your work, and it's this collective mindset that makes us different. Day in and day out, I've witnessed your unwavering dedication. You don't just meet expectations; you exceed them. You don't just complete tasks; you master them. Your ability to juggle multiple responsibilities and excel in them is nothing short of extraordinary. But it's not just about what you do; it's how you do it. Your positivity, your willingness to go above and beyond, and the genuine care you show for our company and its mission are truly inspiring. I take a lot of pride in saying that my team is truly incredible. Together, we've achieved so much, and we will continue to reach new heights in the future. #teamwork #adgcraftcommunications #team #publicrelations #pragency #adgcraft

How should we begin to rethink brand communication without stereotypes? 🤔 Brands should contemplate the inclusion of underrepresented segments in advertising and do so in a way that these groups take on a more prominent role, without falling into negative stereotypes that could impact their reputation. A very good example is the commercial ”Cheers to All” portrays in a commercial the different consumption situations in which men and women are served the wrong drink. A Heineken® for him and a cocktail for her when, in reality, they've ordered the opposite. The campaign highlights the stereotypes and even prejudices that are present in society every day in small gestures like choosing a drink. The HEINEKEN Company wanted to remind people around the world that everyone should feel free to enjoy the drink they prefer Do you want to recommend the audience another commercial where minorities are addressed in an intelligent way? Share them with us!👇 #womenownedmedia #advertising #publishing

Petronas always spends a lot on their Chinese New Year Ads every year. They create an interlinked short film series of 2-3 ads that talk about an important emotion. This year they released a set of 2 ads (played back to back here) which talk about how married women can't celebrate the first day of CNY because that's considered Husband's family day, and the second day is considered Wife's maiden family day. This is a powerful emotion because the first day is the most grandiose day of the festival where everyone around you is celebrating and happy. if you grew up celebrating the first day with your family, you will definitely miss it when you go to your husband's family. I mean, I felt that after my sister got married. There is always this question of whether she will make it to a particular festival whereas before she was always part of every festival. I'm sure women would feel this emotion even more strongly. The 2 ads beautifully capture this problem and a possible solution to it. The first ad shows our heroine in 1980 celebrating CNY with her husband's family but she makes a call to her home and just from her expressions she can see what she's missing and the ending is so subtle, it hits you hard if you've ever gone through it. The second ad highlights a possible solution to the problem, wonderfully driving home the fact that festivals are about whom you celebrate it with and not the actual ritual. #chinesenewyear2024 #advertisingforIndia #Malaysia #petronas #adcampaigns

Have empathy, My foot treats people according to their characteristics (If you have proper knowledge about learning people accurately then bingooo). Kutte ki dum sidhi nahi hoti hai teri ki teri raheti hai..... #corporate #company #business #people #job #culture #employee #knowledge #learning #education #movie #management #hiring

Hi, my name is Adoo Atera and here are some random facts about me, I badly want you to read no 14😉 1. My name is most times mispronounced. I will help you, Adoo, just ensure you stress the last O. 2. I am from Buruku LGA of Benue State, which makes me Tiv. 3. All my siblings are female, safe to say I grew up in a 'girls' hostel', a perfect blend of fun and noise.🤣 4. I graduated with a first-class degree in International Relations, and I no longer want to be 'humble' about this, it was a dream come true. 🎉 5. I am currently a serving Corp Member. 6. I have always loved to be in the development space, and I am currently growing a career in this sector. I am open to ideas on how best to grow here. ✨ 7. Three keys to my heart- Mcvities Original Digestive, Ugwu (spinach leaves) and fish.😁 8. I have a super mentor I love with all of my heart Mrs Raquel Kasham Daniel 😍 10. I am super creative with my hands, DIY is my thing. I love crafts, I bead, knit, and design and I am also a certified jewellery designer. 9. I love people very much, and I enjoy family time. 10. I am a gifted writer, writing comes easy for me. I am grateful to God for the gift.🙌 11. I can't dance to save my life.🤣 12. I enjoy hiking and watching documentaries on society's challenges. 13. I take a lot of photos and document memories but they never make it out of my gallery🙈 14. I am launching my first book next month and I am so glad (more details will come). 15. I smile a lot, my smile is an asset and I know it😍 Which of these facts did you know? Which fact surprised you? Can I meet you too? #upclose #professionalandpersonal #behindtheprofile

✨Proud moment for UPJAOO✨ 🌟We are thrilled to share that we conducted a comprehensive training program, Lead by our Respected Managing Director, Mr. Gajanan Werulkar, and Mr. Ashutosh Nanoti, and expertly led by our outstanding team leader, Kajal Gaikwad. 🔰Beginning the session with the Quote of the Day "Passion with purpose and performance" ✨It was an engaging one-on-one discussion training session. We began with an introduction session, followed by a detailed discussion about our work experiences at UPJAOO. 🚀Key points covered were:- 🎓Upgrade Conversion:- Strategies to effectively convert potential leads into loyal customers. 📍Tapping Opportunities:- Identifying and leveraging market opportunities to expand our reach. 🤝Confirming Orders - Advance:- Ensuring advance confirmations to streamline operations and improve farmer's satisfaction. 📚The main point was highlighted during the session, the employees were advised on maintaining 'Capability' and 'Commitment' to their work. This included setting clear goals, staying motivated, and continuously improving skills and knowledge. 🎓The training was designed to support and empower our employees. 💬 Every senior employee took the initiative of explaining the points on the products and shared tips on how to present them in front of farmers while pitching. 🔑Key highlights included:- ✅Expert Guidance:- Insights and strategies shared by our MD. ✅Knowledge Boost:- Gaining valuable knowledge to enhance our work. ✅Building Rapport:- Learning techniques to establish strong relationships with our farmers. ✅Learning New Ideas:- Encouraging innovative thinking and problem solving. ✅Future Plans:- Discussing upcoming projects and goals. 🌱A significant part of the session was a 'Role Play,' where we practiced pitching to farmers, which helped us understand the fine points of building rapport and effective communication. 🏆We appreciated the dedication and hard work of our entire team. Their commitment is truly inspiring and are the driving force behind UPJAOO's continued success.🙏❤️ #UPJAOO #UnnatKisan #SkillUp #Training #ProfessionalGrowth #LearningJourney #SuccessStories #ExpertGuidance #InnovationHub #ContinuousLearning #CareerDevelopment #Empowerment #FutureLeaders #BusinessSuccess #Upskilling #KnowledgeIsPower #TeamWork #LeadershipDevelopment #SkillDevelopment #LearningAndDevelopment #TeamTraining #SkillBuilding #FutureSkills #InnovationInLearning #KnowledgeSharing #ContinuousGrowth #CareerAdvancement

In my experience, I've seen firsthand how collaboration within a team can lead to remarkable outcomes for a company. When we come together, we bring a diverse set of skills, ideas, and perspectives to the table. This diversity sparks creativity and innovation. 💡 Moreover, teamwork enhances efficiency. Tasks are divided, responsibilities shared, and we get things done faster and better. But it's not just about getting the job done – it's about doing it exceptionally. Teams motivate and support each other, pushing everyone to perform at their best. And let's not forget about problem-solving. When challenges arise, a team can brainstorm solutions, ensuring no problem stands in our way. We at Adgcraft, One of the fastest-growing new age PR agencies in India follows the same principles of doing it like a team and don't just grow individually but together as a unit. #TeamworkMakesTheDreamWork #SuccessThroughCollaboration #Adgcraft #pr

Leadership is the ability of an individual or a group of people to influence and guide followers or members of an organization, society or team. In corporate, I call it people management and for me it's absolutely important. Once the annual planning is complete, it's go time and so leading by example and keeping the team accountable is critical. About a week ago we kicked off our new year and celebrated our 23rd Anniversary. What better way to do this than celebrate with the people who are really the engines behind the Digicel wheel. Staff engagement is extremely important as when they feel valued, heard and celebrated, they are motivated to do their best and then some. The twist to this was that I was actively on boarding a new team member the week of this event and so I had to be leading by example and showing all the coordination and moving parts. This is what you call hit the ground running. I really could see the joy of the Digi-Fam and having a great turn out for the mini-funday/tailgate cooler fete was really exciting to watch. Team members participated in all the activities and truly were like kids in a candy store for a few hours (Digi-Games like the Digi- Hammer, Digi-Hang Ten, Digi-Basketball, Digi-Bull, Cotton Candy, Popcorn, Snow Cone, Ice Cream etc). We also have some of the best Ambassadors to support this powerhouse of a brand and so having ZJ Sparks and Royal Axe Jesse join us was a nice touch. Now what's a party without entertainment? When I realized it was our 23 I immediately came up with the Jordan concept. I love thematic activities. It was very impressive to see the participation. I also knew the best entertainer to put a lid on it was Ding (Jordan man himself). Last but not least, the star power marketing team who make this happen are the real G.O.A.T.s. To my immediate team members (Georgine, Christine & Sheryl) who understand my level of details and obsession with execution excellence, thank you. To my newbie, Christine, you did well in week 1 and greatness is ahead. The full entertainment package was epic and so the survey says....When Again? Now that we set the tone for the year, my team is ready to shift gear and up the anti. #OnToTheNext #BrandResh #BrandBuilding #Strategist #StakeholderManangement #Operations #CustomerService #Execution #TeamBuilder #Marketer #TalentManagement #DestinedForGreatness

So Germany, you got full time hourly pay, a rent stipend, attended dope company parties, free breakfasts AND to work with clients like Budweiser Brewing Company APAC, Nike Jordan, Fox Corporation as an agency intern summer 2019? Uhh yes I damn well did! Let me show you what kinds of spec work I submitted to be scouted by the top advertising agencies with no advertising experience. This is the work that I completed in the D&AD Shift incubator program in 2019. So this week I've been focusing heavily on how I got my start in the ad industry as a scrappy self taught creative without agency or portfolio experience. I've covered that I submitted personal projects pitches and designs to get INTO the program (let me know if I should share more on this?), but let's chat about the work I had in my book after COMPLETING the program. The work that got me offers from Wieden Kennedy and Droga5 ATSDT. The Briefs. Adidas provided us with two challenges. The first was tackling the issue of young girls withdrawing from sports earlier than their boy counterparts. For this my team developed "Empowher" which was a campaign that lead to an all girls field day. You can view the old deck here: https://lnkd.in/euMPi3cf The second ask was drawing out an Olympian athlete campaign for a full year. For this I came up with PACE. A campaign that let artists from a select Olympian's hometown partner with that athlete to make bespoke athletic equipment capsule collections. All this done under the loving tutelage of Sammy Joe Temple <3 You can view the old deck here: https://lnkd.in/e-vqzc2T What I want you to take from this: I know you have Ideas. Duh. You're a creative! But what you may not yet have is structure and strategy. Lay concepts out. Ask yourself how one small cool idea can turn into a 3, 6 or even 12 month campaign. Ask art directors and CDs on LinkedIn to review your stuff and give feedback. Search for programs that can sharpen your creative sword. It might be spec work, but pretend it's real. I responded to this brief for the Olympics in 2019 as a student, just excited for the possibilities and to get cool ideas out. Guess what I'm doing now? Wrapping on a Campaign for Paris 2024 Summer Olympics. If you need briefs to respond to in order to create more spec work for your book head to https://lnkd.in/eg9jzf-v and have a look at all the open briefs they've tasked budding creatives with over the years. And if you ever need someone to look over concepts and give feedback, feel free to message me.