Bob Evans Farms, Inc.’s Post

Founders and CEOs should be the very first brand ambassadors with the employees working for the brand

Many thanks to Tina McCormack Beaty, the Chief Brand & Marketing Officer of SHRM, for agreeing to participate in our inaugural 2-Minute Takes video series. The series features #marketing and #communications leaders speaking about strategies, programs and platforms they're passionate about. Tina's secret sauce is encouraging her team to ask "What if?". What if we throw away all constraints and think big? This approach has led to many bold, innovative ideas. Like what, you ask? Watch the video to find out...

In this article, Mark applauds the success of Bluey and Bunnings co-branding, highlighting the 'Hammerbarn' collaboration. Emphasising the strategic use of distinctive brand codes, Mark praises the playful approach in challenging consumers to unravel them and advocates occasional experimentation with brand codes to engage consumers, reinforce familiarity, and promote brand salience. Read the full article here: https://ow.ly/sjhy50QF7PV PS - if you want to know how to ace your brand codes, the next intake of the Mini MBA in Brand Management is starting on the 16 April. Don't say we never told you... 😉 https://ow.ly/hhH550QF7ST

Mastering Brand Success with The Four Brand Dimensions with Stefanie Santos McLeese. by Enrique Acosta Gonzalez Mastering Brand Success with The Four Brand Dimensions with Stefanie Santos McLeese. I spoke with Stefanie Santos McLeese (Co-Founder, Brand Strategist at S Collective Brand Strategy & Identity) about "Mastering Brand Success with The four Brand Dimensions."    You will learn the following:    1. What is a brand? 03:56    2. Why are the four brand […] #boomers #babyboomers

We talk about brand strategies and their importance, BUT it is very important to keep in mind that the main driving force of any organization is the internal stakeholder. The employees! They are THE brand ambassadors. They need to BELIEVE in the brand and LIVE it. #EmployeeEngagement #BrandStrategy #BrandCulture Richard Mukoma Arch Tom Sitati MAAK MCIM Augustine Omondi Denis Mbau Shiru Wanyoike Joyce Waithira Wauthi

When marketers find themselves facing challenges in understanding attribution and crafting optimal consumer journeys, how do you approach building brand loyalty? Stay tuned for the video 👀

Mastering Brand Success with The Four Brand Dimensions with Stefanie Santos McLeese. by Enrique Acosta Gonzalez Mastering Brand Success with The Four Brand Dimensions with Stefanie Santos McLeese. I spoke with Stefanie Santos McLeese (Co-Founder, Brand Strategist at S Collective Brand Strategy & Identity) about "Mastering Brand Success with The four Brand Dimensions."    You will learn the following:    1. What is a brand? 03:56    2. Why are the four brand […] #boomers #babyboomers

🌟 Exciting Update for the CMO Summit at Syon Park, London! 🌿🏰 Get ready for a riveting panel discussion at the CMO Summit on March 26th, set against the stunning backdrop of Syon Park in London. The topic: "Building Resilient Brands: Adapting, Differentiating and Thriving." We are honored to have Simon Edward, former Chief Marketing Officer of IBM, as our moderator for this crucial discussion. Simon brings a wealth of experience and will expertly guide the conversation through the intricacies of brand resilience in today's dynamic market. 🗣️🔝 Meet our esteemed panelists: 💼 Gintare Budriunaite, Strategy and Product Marketing Director at Carrier, will share insights on innovative marketing strategies in the competitive technology sector. 📡 💳 Rich Atkinson-Toal, VP of Global Brand & Marketing Communications at American Express, brings his expertise in crafting global brand narratives that resonate across diverse markets. 🌍 🛍️ Andrew Geoghegan, Chief Marketing Transformation Officer at PZ Cussons, will delve into the challenges of transforming marketing practices in the fast-moving consumer goods sector. 🔄 ✍️ Heather Hurd, Senior Director of Global Content Marketing at FIS Global, will provide perspectives on leveraging content to build and sustain a global brand presence. 🌐 This panel is a must-attend for marketing professionals eager to learn about adapting and differentiating their brands in a rapidly changing world. The insights from these industry leaders will provide invaluable strategies for thriving in today's market. Don't miss this chance to gain a deeper understanding of brand resilience from some of the brightest minds in marketing. Join us at Syon Park for a day of learning, inspiration, and networking! Learn more: https://lnkd.in/d4GT9Vif #CMOSummit #BuildingResilientBrands #MarketingLeaders #SyonParkLondon #SimonEdward #GintareBudriunaite #RichardAtkinsonToal #AndrewGeoghegan #HeatherHurd #BrandStrategy #MarketingInnovation #GlobalBrands #ContentMarketing #BrandDifferentiation #LondonEvents

Brand leaders are facing multiple challenges. From inequality to economic uncertainty, climate change to humanitarian crises, what is the role that brands must play in shaping a better path forward? Today’s most relevant and valuable brands are those that appear to effortlessly balance power and responsibility. We asked some of the world’s leading companies about the moves that are giving their brands purpose and impact, and how they're planning to address the main challenges of 2023.