The definition of spam emails has changed. It used to mean: Emails that consumers did not sign up to receive. In fact, that’s still how the CAN-SPAM Act enforced by the FCC defines it… This includes emails sent to addresses that may have been scraped or stolen from another list or online location. Now it means: Any email recipients don’t want anymore. ISPs sometimes ignore whether people signed up for emails before they mark them as spam. A single disgruntled subscriber won’t impact your deliverability, but if the complaints pile up, the ISP could take action. So what does this mean for email marketers? Send only the most relevant content—personalized, targeted, timely—to protect your email deliverability. (You know, what you should have been doing already.)
Allan Garcia
3w
Nice 👍🏻. Being able to communicate with clients effectively and with the platform of choice is the core of the Bird business. Also, to gather new potencial customers to your business targeted to your audience still on the platform of the clients choice. I just regret to not be considered in the recruitment of the company. But I appreciate very much the goals and values of the company.
Email Deliverability Principal at Braze
3wOr you could ensure you have permission too