BGS Consulting is excited to welcome Claire Chao who recently graduated from Bucknell University to its Operations and Marketing Team. Claire will actively contribute to BGS branding initiatives, social media messaging, and develop strategic digital campaigns aimed at enhancing brand visibility. Welcome to the team, Claire! We are excited to have you. #bgsconsulting
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I'm thrilled to share that I've joined Brand Innovators as SVP, Partnerships. I've had the pleasure of being a client of Brand Innovators for several years and have experienced the positive impact on an organization's business that the Brand Innovator community brings to their partners. This is a rare opportunity to work with brands, agencies and their partners across the advertising and marketing ecosystem. Bringing people together to form mutually beneficial partnerships is what I love doing the most! Relationships are the foundation of our industry. It’s now more important than ever to have an environment where you can form new relationships and grow existing ones. Brand Innovators brings a community of senior brand marketers and leaders in the advertising and agency ecosystem together to share success stories, discuss important industry and social issues, find ways to work together to grow their respective businesses and to collectively find ways to solve industry challenges. If you are not familiar with Brand Innovators, reach out and I'm happy to share my experience as a client as well as what we have planned for our biggest year yet, 2024. I'll be in New York during Advertising Week at Brand Innovators 2023 Marketing Leadership Summit New York, Oct 16-19 where Brand Innovators has 4 rich days of content planned. Here's a link to the lineup: https://lnkd.in/gj_q9MS8 We'll also celebrate our annual "Top 100 Women in Marketing" and "Women in Marketing: Industry Innovation Awards," recognizing the brightest talent in the industry. See the list of honorees here: https://lnkd.in/eeBnexy4 See you there! DM me for more details/find time to meet... #Marketing #Leadership #Innovation #Partnerships #Community #Growth Brandon Gutman Jared Hopfer Marc Sternberg Daniel Partelow Rick Song Lauren Kania Izzy Claveloux Brand Innovators
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Successfully Completed Corporate Consulting Project with UNH MBA Team 2b & The NH Civics Team! I am thrilled to announce the successful culmination of a transformative corporate consulting project in partnership with my team from the UNH MBA program and the dynamic group from New Hampshire Civics! Over the past few months, our collaboration has been nothing short of inspiring. Together, we embarked on a journey to elevate the brand recognition of NH Civics through comprehensive analysis, strategic planning, and targeted marketing initiatives. Our approach began with conducting an in-depth survey, analyzing the data to uncover valuable insights into audience preferences, perceptions, and behaviors. These insights formed the foundation of our strategy, allowing us to craft a tailored roadmap for enhancing brand visibility and engagement. Next, we translated our findings into a comprehensive strategy report, outlining actionable recommendations to propel New Hampshire Civics to new heights. From refining messaging to optimizing digital presence, every facet of our strategy was designed to resonate with the target audience and drive meaningful results. But we didn't stop there! Leveraging our strategic insights, we collaborated closely with the NH Civics team to develop a robust marketing guide and content calendar. From compelling social media content to engaging email campaigns, each element was carefully crafted to captivate audiences and foster enduring connections. The result? A comprehensive, data-driven approach to brand elevation that not only enhances NH Civics' visibility but also strengthens its impact in the community and beyond. I'm incredibly proud of what we've achieved together and grateful for the opportunity to collaborate with such talented individuals from my UNH MBA and NH Civics. 🙏 I want to thank my team, Helena (Leni) Lemos, Madison Shatzer and Anne-Sophie Rioux. I would also like to thank the NH Civics team, Claudette Knieriem, Allyson Ryder and Heather MacNeill, MPA for being amazing people to work with. Lastly, our incredible advisor from NH SBDC, Julie Glossner was the glue.💪 Here's to continued success and making a lasting difference! #CorporateConsulting #UNHMBA #PartnershipSuccess #BrandElevation #MarketingStrategy #DataAnalysis
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Fractional Marketer | Contract Marketing | Driving revenue growth & brand innovation via strategic marketing
Throughout my marketing career, I've had the privilege to work in two distinct areas: 1️⃣ Marketing services for products: specifically targeting the A/E industries. Products and services that create beauty and functionality, including roles at Jones Lang LaSalle, Walker Zanger, Caesarstone, Brightview, and Monarch Landscape Companies. These brands were all about garnering media, crafting smart proposal responses, product specifications and crafting stunning environments for businesses and consumers alike. 2️⃣ Driving marketing teams for business solutions that streamline workflows and boost profitability for professional services. At KBKG and Wolters Kluwer, I focused on specialized services, helping CPAs, lending and leasing professionals, stay laser-focused on their core expertise and business. I'm proud to have contributed to these impactful brands and industries! ➡ About me: Recognized for pioneering innovative marketing strategies that drive organizational transformation and growth. Proven expertise in developing and executing comprehensive brand and marketing initiatives, leading to substantial increases in market share and revenue. Instrumental in navigating complex corporate landscapes and fostering robust stakeholder relationships. Known for turning around underperforming products and services with compelling narratives that captivate media attention and customer interest. #marketing #marketer #leadership #growthmarketing #brand
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Check out our newest YouTube Video: Building Brand Awareness: How Strategic PR and Online Engagement Can Make a Difference. In this video we dive into essential strategies and tactics for building brand awareness in the digital age. Here's a quick preview of what's covered: 🤝 Building strategic partnerships 📰 Generating positive media coverage 📱 Leveraging social media networking 🤝 In-person networking 📹 Video tactics 💬 Combining strategy and messaging 📊 Measuring ROI using data and analytics 💰 Budgeting 🚀 Implementing brand marketing strategy Was the video helpful? Do you have more questions? Let us know in the comments!
Building Brand Awareness: How Strategic PR and Online Engagement Can Make a Difference
https://www.youtube.com/
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Building relationships, managing campaigns, shaping perceptions, creating brand awareness … PR is more than just press. Want to learn more? Book a meeting to hear about all the great things #SavvyMediaPRSolutions can bring to your business! #SavvyMediaPRSolutions #PRFirmInLagos #PublicRelations
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How should Brands operate in the education sector conduct their PR activities? Of course, with press releases! 📰 Here are a few reasons to be featured in the press: Increases brand awareness: Press releases help brands reach a broad audience, raising brand awareness and making them more recognised and memorable. Builds trust: Being in the press proves that the brand is a reliable and reputable organisation. This is an important factor for potential customers and business partners. Boosts sales: Press releases are an effective method for introducing the brand's new products or services, which can help increase sales. Creates reputation: Being featured in the press with positive news strengthens the brand's reputation, making it more preferred. https://en.b2press.com/ #BrandAwareness #EducationNews #PRforGrowth
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I was honored to participate in the 5th Annual Marketing Leaders 2024 event, where I delivered a keynote presentation on the imperative of Diversity, Equity, and Inclusion (DEI) in modern marketing. Here's a summary of the insights shared: In today's marketing realm, the concept of brand promise has evolved beyond traditional notions of product functionality and pricing. As Philip Kotler aptly stated, "A brand is the company’s promise to deliver a specific benefit that addresses a particular need of its customers." However, in today's socio-cultural landscape, addressing those needs goes hand in hand with embracing DEI initiatives. Inclusive marketing isn't just about representation—it's about empowerment. By authentically representing diverse voices and experiences, we empower customers to become advocates for our brand. When customers see themselves reflected in our messaging, they feel seen, heard, and valued, driving word-of-mouth promotion and brand loyalty. As marketers, we have a unique platform and influence to drive positive change within our organizations and industries. By championing DEI initiatives, we not only align with the values of our customers but also set a precedent for others to follow. Leadership in DEI isn't just a moral imperative—it's a strategic advantage. In conclusion, the era of passive marketing is over. Today's consumers demand more than just products—they demand purpose. By integrating DEI principles into our marketing strategies, we not only shape brand promise but also drive positive change in the world. As marketers, let's embrace this responsibility and seize the opportunity to lead with authenticity, empathy, and inclusivity. I extend my sincere gratitude to the organizers at marcus evans Group, especially Gayathrie Deva Sana Pathy, for their efforts in bringing together such a valuable event. #MarketingLeaders2024 #DigitalMarketing #AIinMarketing #Sustainability #ConsumerInsights #CreativeMarketing #B2BMarketing #MarketingInnovation
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Hello #Chicago! 📣 The deadline to nominate your candidate for AMA Chicago Marketer of the Year is fast approaching - submissions are due July 31. Nominees must be based in the Chicagoland area and their current responsibilities must focus on the branding, marketing, and communications aspects of their company’s brand. 🏆 The Marketer of the Year award will be presented at CMO Forum on October 3, 2024 at The Dalcy in Chicago. 🔗 Link in the post below for full submission guidelines! #AMAChicago #marketingaward #brandmarketing #communications
The clock is ticking! ⏰ Time is running short for you to honor the most outstanding brand marketing professional in Chicagoland. ✨ July 31st is the last day to nominate a colleague, friend, client or yourself to be #AMAChicago’s 2024 Marketer of the Year! This award recognizes excellence and elevates each year’s winner through: • An award presentation at the CMO Forum • LinkedIn Live interview • Social media posts announcing the winner • Chicago area publication announcement • Opportunity to be a panelist or speaker at an AMA Chicago event Explore more details and start your nomination process today before the July 31st due date! https://bit.ly/3QckZ12 #MarketingInnovation #MarketingAwards
Nominate the Marketer of the Year!
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I Help SMEs and Startups get on the right track and scale across the Southeast Asia Region | Co-Founder - Avante Strategies | Fractional CMO | Mentor
#Marketers are often #customer-centric but those with a commercial sense and understand the business (Topline all the way to the bottomline of the P&L) are able to see things differently.
“Marketing Seat at the Table” - new cartoon and post https://lnkd.in/gZ4gKamZ “A sign of success by any marketer is if they get sponsorship around the boardroom table.” I like this observation from Abigail Comber, former CMO at Debenhams. It’s a reminder of how much of the marketing role is an inside job — the ability of marketers to influence the rest of the organization. MarketingWeek reported earlier this month that more than a third of companies don’t have a marketer at all on the leadership team. For smaller businesses with fewer than 250 employees, that figure climbs to nearly half. And even for organizations with a marketing seat at the leadership table, the marketing function is often poorly understood and respected. McKinsey reported last fall that companies that placed marketing at the center of their growth strategy are twice as likely to have greater than 5% annual growth. Yet they also found the impact of marketing was often hampered by the murkiness of the role, how the role was perceived by the rest of the organization, and how the role is measured. When McKinsey asked CEOs and CMOs of the same companies what their top three marketing metrics were, they only agreed half the time. CEOs tended to point at business outcomes like year-over-year revenue growth and margin improvements. CMOs often reported operational metrics like brand awareness. Abigail Comber suggested marketers remember to think like general managers: “Understand the P&L in your business. Understand what sales really mean to the business and the bottom line. Because too often you look at a marketeer and think all they talk about is the customer. I am very customer-centered but you have to be commercial too.” For related cartoons and all the links in this post, click here: https://lnkd.in/gZ4gKamZ To sign up for my weekly marketoon email newsletter, click here: https://lnkd.in/gyWRQBxu #marketing #cartoon #marketoon
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The secret to building brand awareness isn't hard, and it does not require spending thousands of dollars a month on a PR firm. It's all about knowing how to tell your brand story, networking, and knowing how to pitch your brand! That's why I am here: to educate you on how to get the awareness your brand deserves without breaking the bank! Are you ready to invest in your brand? Earned Media workshop (available now). https://lnkd.in/eMBgMjn4 PR toolkit workshop (available January 19, 2023). https://lnkd.in/eNY3wyWk
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Director of Recruiting at BGS Consulting, 703-577-9331
1moWelcome Claire! You are a great addition to the team 😀