🎮 Boost F2P Game’s Success with Smart Communication! Adam Rosenberg delves into the PR challenges of launching high-investment games in a crowded market. Inspired by Warner Bros. Games' creative launch campaign for MultiVersus and drawing from his enduring personal interest in ongoing, community-oriented gaming experiences, Adam addresses new questions on his mind as former journalist-turned-PR specialist: How do you get people excited about games that demand such high investment, and what can a newcomer do to stand out in a crowded space? Discover how he navigates these challenges, and read his blog for deeper insights. https://lnkd.in/em2xJzDx
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In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel—and break down common misconceptions about gaming audiences. https://lnkd.in/gTEq4-P8
Claire Nance | Strategies for In-Game Advertising
https://symphonicdigital.com
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"Today, fans want to be in the driving seat and flexibility is paramount. Rigid subscription options that fail to place fans in control won't cut it anymore." Learn what today's massive shift in D2C services means for broadcasters and regional sports networks - and their fans - in the latest article by Vijay Sajja, CEO of Evergent Technologies Inc., in the Sports Business Journal. A valuable - and timely - read... #subscriberengagement #D2Csports #sportsstreaming #monetization #retention #subscriptionmanagement
Fan engagement in D2C sports media
https://evergent.com
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In today’s lecture, I learned about websites and some merits of it. Websites are like virtual spaces on the internet that contain different types of content such as text, images, videos, and interactive elements. They serve as online platforms where organizations can share information, engage with their audience, and represent their brand. In Public Relations, websites are important for various reasons thus; 1. They help with information dissemination. 2. Brand representation. 3. Audience engagement and, 4. Reputation management. PR professionals can use websites to communicate their message, control the narrative, and build relationships with stakeholders. Websites also provide valuable data and analytics for measuring the effectiveness of PR efforts. Website are like digital hubs that play a crucial role in effective communication and strategic planning in the PR field. To cap it all, We were grouped in crew to develop websites about a company of our choice using Canva.com. Our company features detachable outsole and heels, making it easy for people (women) to turn their heels into sandals and viceversa. You can check it out at https://lnkd.in/eABefbXQ Charles Nii Ayiku Ayiku, APR
heeledwithease
heeledwithease.my.canva.site
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2024 is changing gaming. A lot. Everyday it seems like their are either new layoffs, one less in-person gaming event or a new indie game taking over Steam. So we decided to write a blog on our predictions and thoughts about how public relations is changing within gaming in 2024. Check it out here: https://lnkd.in/gGgbAx22
Gaming PR Evolution 2024: Shifting Trends & Strategies
https://reverbinc.com
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Sony, a recent case study of corporate overreach and failure in public relations, and the power of consumer reviews. Arrowhead & Sony's February release of Helldivers 2 had been a massive success for both companies, producing a game that had strongly captured the hearts of gamers as evidenced with the sale of over 1 million copies in 4 days (Game Developer) and a consistent daily peak player base of over 100,000 (Steam charts). However, recently Sony decided to implement a new policy for their game that requires gamers to connect their existing accounts on steam to a PlayStation Network (PSN) account, which would allow Sony to try to bring in new user's into their ecosystem. However, this was something that many were not willing to do in addition to the fact that creating a PSN account isn't possible in many countries and territories locking many out of the game they paid for. As a result of this gamers have taken to steam to negatively review the game as a sign of protest against Sony's policy. Helldivers 2 reviews sat at 364,000 positive reviews and only 64,000 negative reviews pre May 3rd, but then went to 336,000 positive and 395,000 negative (Steam DB). This development clearly signalled to Sony that their player base was not happy and so promptly reversed their decision (IGN). Interestingly as a result Helldivers 2 reviews also returned to being mostly positive with 74% of reviews being positive. From this we saw how gamers and fans made use of reviews in order to make their voices heard from a major overstep by Sony which would have negatively affected gamers experience. Sources: Game Developer: https://lnkd.in/dKgypQwa Steam Charts: https://lnkd.in/dMJpzhpc Steam DB: https://lnkd.in/d5bMMax3 IGN: https://lnkd.in/dNXNvJVx
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#gamedev #indiedev #marketing #pr #selfpublishing Thanks to Thomas Hübner for sharing your knowledge and insights on PR related topics and for discussing potential strategies with our participants.
Get ready for Play, Promote, Publish! We are very happy that Thomas Hübner, Senior PR Consultant at Marchsreiter Communications, will once again be part of our workshop on marketing strategies for the games industry. A gamer himself, he combines the gaming industry perspective with the customer perspective like no other. Registration for the workshop is still possible until July 1st – https://lnkd.in/edQf4KMm The workshop will take place over 2 days in July (online) and 5 days in October (on site in Berlin).
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C-level leader || Activision, Atari, Warner Bros. Discovery, ONE Championship & ONE Esports, LiveONE, Clash TV || Board Chair & member || Digital GEMS Executive
Thanks to my long-time YouTube partner rock star Erica Larson for surfacing this time capsule. My first time 1 billion view YouTube channel oversight (total now at three with MotorTrend Group and ONE). Success is a team sport and is about timing and luck and risk and - more than ever - back to quality. We have moved from the marketing-first monoculture to the passion and quality first tribal culture. Even things that “mass crossover” like Call of Duty “only” reach 25-30 million people. Compared to the global population of adults, that is still niche multi-billion dollar success. Meaning the roadmap today is: 🔥Find and engage with your tribe. The content and products they want. Authentically delivered in their code. Super serve them. 🔥Put the biggest effort into making sure the product is of the highest quality. When you are done, spent the rest on engaging with your audience. But marketing alone doesn’t work anymore. 🔥The long-game is the best game. We now can “build” to the win. Versus focusing on first week sales or views. 🔥Go right to your customer. Don’t depend on intermediaries. Anyway, not sure how many of those things I knew when this was made. But fun to revisit. And leaned so much at Activision Blizzard #callofduty #activsion #google #youtube #marketing #creative #management.
How Activision reached over 2 million subscribers on YouTube | YouTube Advertisers
https://www.youtube.com/
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🌟 Exciting News from RS Listen! Joining Forces with GamesIndustry.biz(GI) 🎮We're thrilled to share some exciting news: RS Listen has officially partnered with GamesIndustry.biz, or GI for short, the world's foremost gaming business media outlet. This collaboration means that RS Listen will be delivering even higher-quality advertising placement services to our valued customers, helping game brands expand their influence on a global scale. 🌐 GamesIndustry.biz, - The Leading Authority in Video Game Business 🌍 With users spanning the globe, GI boasts a subscriber base exceeding 30,000. 📈 On average, their website garners over 1.2 million monthly page views. 🚀 GI's social media presence is impressive, with over 200,000 followers on platforms like Twitter, Facebook, and LinkedIn. GI excels in enhancing advertising exposure and click-through rates through a variety of strategies, including impactful ad placements, targeted email marketing, engaging podcasts, and more. It empowers major game developers to amplify their global reach and boost brand revenue. We're confident that this collaboration will bring a host of new opportunities and advantages to our clients. The RS team is eagerly looking forward to providing you with top-notch game advertising placement services! Join us in celebrating this remarkable partnership! 🚀 #RSxGamesIndustry #GamingMedia #Partnership #GameAdvertising #GamingCommunity #RSListen
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⚡ Product Spotlight: GamingWall™ ⚡ Enhance fan experience, generate shareable content, and gain valuable insights with GamingWall™ this football season. 🏈 Virtual Field Goal: Challenge yourself to kick a virtual field goal. Scores are logged, and a video is sent directly to share on social media. 🏈 Play Like a Legend: Become the quarterback and throw virtual passes to an on-screen receiver. Capture and share your moments of glory. Experience the thrill and capture the moment with GamingWall™. 🎥 https://lnkd.in/gE-CVn95 Have you tried GamingWall™? Share your experience in the comments! #FanExperience #UserGeneratedContent #GamingWall #InteractiveTech #SportsAnalytics #FootballSeason #MVPInteractive
GamingWall™: Interactive Advertising Network
https://vimeo.com/
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While there is so much uncertainty in many areas of the gaming space currently, one thing is for certain: challenging times create great gaming studios. The studios and games that emerge now will all have one common element of success: a great story. People will want to hear about their setbacks and successes during this time, and because of this, they will garner die-hard fans. If you're interested in this and in future-proofing your game studio in 2024, we wrote a blog about it here: https://lnkd.in/gKq67mUQ #publicrelations #gamespr #marketing #videogamemarketing #gaming
Future-Proofing Corporate Comms for New Game Studios in 2024
https://reverbinc.com
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