An estimated 16 million people in the U.K. experience disability. Yet, disabled people are often over-excluded in marketing, whether it comes to representation or digital accessibility features. Today (Sunday 3rd December) is International Day of People with Disabilities, and our Think with Google team worked with the brilliant Purple Goat Agency and Dr Shani Dhanda FRSA to create a one-stop accessibility resource that helps marketers build more inclusive marketing. From bringing people with lived experiences and expertise onto your team, to keeping a checklist to ensure no caption, alt tag, or voiceover is overlooked. Take a look 👇👇👇. #IDPD #AccessibilityForAll #UKDisabilityHistoryMonth https://lnkd.in/e2FFEAPW
Accessibility best practices for more inclusive digital marketing
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One of our proudest pieces of work Ben Malbon 💜
Great to see Google driving change like this. Great work Purple Goat Agency and everyone involved! 💜
love this Ben
Associate Partner @ The Brandtech Group
8moGood for you.