Behaviorally’s Post

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Read the accompanying material in the comment. Putting it here for quick access. https://lnkd.in/gdDtfVG4

I'm thrilled to announce that our second research paper, "Digital Marketing and Its Influence on Consumer Purchase Decisions", has been published through Eureka Publications! This work has been a collaborative effort with my esteemed peers, Alisha Naik, Aryan Thakur, Pratik Chaurasia. In this paper, we delve into the intricate world of digital marketing, exploring how various strategies and tools impact consumer behavior and purchase decisions. Our findings highlight the vital role of digital presence and targeted campaigns in shaping consumer choices, offering valuable insights for marketers and businesses looking to optimize their digital strategies. #ResearchPaper #DigitalMarketing #ConsumerBehavior #MarketingInsights

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Yesterday, Meltwater and Nepa hosted a breakfast seminar centered around the theme of Insights-Driven Marketing. It was a privilege to share the panel with Susanne Wibréus and Jimmy J. from Orkla Sverige, as well as Robert Beatus from Nepa, everything moderated by Cajsa Wirén. I talked about the role of Social Listening in Market Research, emphasizing its potential in driving innovation, shaping strategy, and guiding product development. Thanks to Ida Pettersson and Cecilia Fejne for organizing everything! 😊 #InsightsDrivenMarketing #MarketResearch #InnovationStrategy

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