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Check out this latest report from The Mars Agency! The C-Store Retail Media Review provides a look at the unique enagement considerations available to brand advertisers in this segment. Download this inaugural edition to see an evaluation of Gulp Media Network, Casey's Access, and Circle K assessed across 5 key performance areas. #cstore #retail #growth #CMO #Marketing

Think you know #retailmedia? Think again. As the world of digital continues to expand and evolve, so does retail media. Explore how and see what opportunities brands can unlock with our new longread: dept.ly/RetailMedia-LI One of these opportunities is also one of the hottest trends in retail media’s new era: Retail Media Networks, aka RMNs, which offer brands the chance to utilize the digital space within e-retail environments for the first time ever. Don’t miss out on a deep dive into the challenges and potential of RMNs, plus so much more. #retail #commerce #commercestrategy #advertising #futureofcommerce

The booming #retail media sector is adapting to address growing market complexity and the evolving needs of advertisers. Lori (O'Neal) Johnshoy, Global Industry Strategist, Retail & CPG at LiveRamp, consulted with IAB to explain why #data collaboration is the key to bringing more effective partnerships and transparent measurement to the 2.0 era of retail media. Read more: https://lnkd.in/gnhTbVHh

Retail Media 3.0 is set to revolutionize how we connect with #consumers. By leveraging first-party data and forming strategic partnerships, retail media networks (RMNs) can offer unparalleled insights and media excellence, yet the profoundly change the trade dynamics likely heralding a new chapter in the long book of brand-retail relationships

📈 Retail Media's Meteoric Rise Raquel Navarrski Customer VP of eCommerce Pure Play at General Mills, and Jason Goldberg Chief Commerce Strategy Officer at @PublicisGroupe, took the #groceryshop crowd on a deep dive into the surge of retail media. Over the past 18 months, this space has witnessed exponential growth, reflecting the evolving dynamics of engagement across the industry. Publicis, being at the forefront of this revolution, underscored how brands needs to be optimising their spend on an category or even SKU-level as digital are becoming a hugely important part of the grocery industry. Equally, as 87% of US online grocery is controlled by the big six, it's important for all grocers to create a retail media proposition not to be left behind. This is a testament to how advertising is becoming more contextual, relevant, and, most importantly, effective. At Northfork, we recognise this shift. Integrating with giants in the industry. Between Northfork and our partners there's a shared vision of enhancing consumer experiences, be it through targeted meal plan advertising or our specialised recipe shopping tech. 📺 Question for the community: In what ways do you think retail media is reshaping the future of ecommerce and advertising? #RetailMedia #PublicisGroupe #EcommerceEvolution #Northfork #GeneralMills #Ecommerce #ChannelOptimization

"What exactly is Retail Media 2.0?" Watch the video! 🎥 At this year's IAB Connected Commerce Summit Quentin George from McKinsey got everyone thinking about a big question: What is Retail Media 2.0 and why are we seeing a paradigm shift? 🕒 Outdated Retail Media 1.0: In its previous iteration, Retail Media 1.0 primarily aimed to generate advertising revenue, often at the expense of retail margins. Inadequate advertising could easily undermine retail profits, effectively negating the revenue generated from media. 🌐 Enter Retail Media 2.0: Retail Media 2.0 focuses on enhancing user experience and optimizes the compound margin across Retail and Retail Media. Breaking down operational silos, adopting shared OKRs, and fostering cross-functional collaboration is the new paradigm. Thanks for sharing the stage with me, Parbinder Dhariwal and Danielle Brown. Thanks for having me at this great event, Jeffrey Bustos. #retailmedia #commercemedia #advertising

Fascinating and definitely something I have seen play out across retail sites I use, mostly Amazon, of course, where I really do feel my shopping experience has degraded significantly, and in turn, I have used it less. I think the easy idea is to say "make an equation to balance revenue gains and losses across both" and that's a fine step one, BUT, I think you have to consider customer acquisition and retention, because that is 100% on the retail side, not the retail media side. One group needs to be seen as a User of a Resource, the other as a Generator and User of a Resource, and you have to rebalance it from a raw profit/loss equation accordingly. If you lean too heavily into retail experience, you may lose some profit but you'll still have customers and a platform. If you lean too heavily into retail media, you may lose some profit and also destroy your platform. It's very clear at least which side you need to err on.

Consumers and technology are disrupting media. All publishers, retailers and brands can influence how and what happens. This is a good overview but we are in the early stages of the race and where Retail Media lands in the balance of a media plan is still evolving. The more we all read, learn and pay attention we can make it work for everyone including and mostly for consumers.

We are back with another episode of #theSocialCorner with our marketing expert Rafael Schwarz analyzing the recent #retailmedia gold rush and sharing his expectations for 2024. Rafael expects #retailmedia networks to enter a consolidation period in 2024 as marketers sift through dozens of offerings that are struggling with standardization and cut those that can’t demonstrate a distinct performance boost. #CPG brands that are under pressure to validate their investments in retail media will also demand new offerings from networks in 2024. Those include programmatic marketplaces in line with what Kroger and Walmart are developing. Where do you see #retailmedia heading in 2024? Very keen to hear your expectations in the comments below. More #media insights and updates every Sunday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Check out this fantastic article in The Drum that dives into the seismic impact of retail media on the ever-evolving retailer-consumer relationship. 🛒 Our very own Kim Ludlow shares her insights! 💡 #RetailMediaMagic #microsoftadvertising https://lnkd.in/eueheYWF