We're excited to welcome to the #BeetRetreat Berkshires: Maureen Bosetti from Interpublic's IPG Mediabrands, Kevin Canty & Tal Almany from Kargo, Amie Owen from Interpublic's KINESSO, Andrew Reedman & Katherine Yager from LG Ad Solutions, Frederick Stanichev from LiveRamp, Lisa Coffey & Debbie Wogan from LoopMe, Kristin Wnuk Crawford & Brenda Salce-Garcia from Madhive and Sean B., Mike Evans, Cassidy Diamond & Charlstie Veith from Magnite, Elizabeth N. from Marriott International, Jennifer Gaudet Huffman, Melaina LaSalle, Omar H., Daniel Cooper & Scott Lichtenthal from Mastercard / Mastercard Data & Services and Larry Gelfand from Media.net... (thread 3/6) Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Artificial intelligence "has been explosive for contextual" advertising, says Adam Steinberg, head of performance at WPP's GroupM Nexus, in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Seedtag for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gBvn3h8w) and much more! #contextualads #cookielessfuture #consumerprivacy Rob Williams Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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The fragmentation of the television landscape has given advertisers ways to reach viewers more effectively, says Brian Cordes, head of client partnerships and national offices at DIRECTV Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. #beetcannes #canneslions2024 Visit Beet.TV for this video (https://lnkd.in/gqUZPSW6) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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AI-powered emotional ad matching lifts campaign metrics, says Peter Crofut, vice president of business development, agencies & brands at Wurl, in this interview with Alan Wolk, co-founder of TVREV at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. #beetcannes #canneslions2024 Visit Beet.TV for this video (https://lnkd.in/gb3vuNwb) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Advertisers can reach more target audiences by diversifying their spending on retail media, says Melanie Zimmermann, general manager of global retail media at Criteo, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Special thanks to CVS Media Exchange (CMX), Criteo, LiveRamp and Snap for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gqiYwdDr) and much more! #beetcannes #canneslions2024 #commercemedia #retailmedia #adtech Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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TelevisaUnivision is pushing into the growing arena of travel media through its collaboration with Kinective Media℠ by United Airlines, as Fernando Romero from TelevisaUnivision Advertising says in this interview with Alan Wolk from TVREV at the Cannes Lions International Festival of Creativity. Special thanks to Kinective Media℠ by United Airlines for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gRX5UD5G) and much more! #beetcannes #canneslions2024 #travelmedia #hispanicaudiences Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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The Beet Retreat Berkshires offers a cool location and vital community for media and marketing professionals, as Matt Spiegel from TransUnion says in this video (https://lnkd.in/ehAzCXDZ) Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Dow Jones is embracing artificial intelligence as large-language models rely on accurate news and information, says Almar Latour, chief executive of the company and publisher of The Wall Street Journal, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/e92Y-ZjQ) and much more! #beetcannes #canneslions2024 #newsmedia #adsales The Beet Retreat Berkshires is coming up, July 21-23! 🏞 https://lnkd.in/ewhG-SSV
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The Paris Olympics will be a chance to showcase programmatic advertising in live sporting events, says Mark McKee, executive vice president and general manager at Comcast's FreeWheel, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/eACjfNUk) and much more! #adtech #programmaticads #livesports #streamingads Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Always great to have Maggie Zhang, Ph.D. NBCUniversal on the show - interviewed here by Lisa Granatstein for Beet.TV
Strategic audiences and live programming deliver results for advertisers, says Maggie Zhang, Ph.D., senior vice president of strategy and operations, data measurement and insights at NBCU Advertising & Partnerships, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/e8RAzDjx) and much more! #audienceinsights #adsales #tvadvertising Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Great interview of Brad Feinberg Molson Coors Beverage Company by Jon Watts at #BeetCannes - thanks TripleLift for partnering on this.
Connected television helps to broaden the range of opportunities for branded content partnerships, says Brad Feinberg, North America vice president of media and consumer engagement at Molson Coors Beverage Company, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Special thanks to TripleLift for sponsoring our series. #beetcannes #canneslions2024. Visit Beet.TV for this video (https://lnkd.in/eXFNVvT6) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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