BEAUTY BAY’s Post

In what might be the hottest beverage *launch* of 2024, Andrew Huberman partnered with Mateina - a fast growing Yerba Mate brand - to launch in the US. I got to chat with Founder Nicolas Beaupré on DTC Pod — where we broke down how he built the brand over the past 5 years. These are 4 ways that the brand grew organically and is now positioned for major scale on the back of their new strategic partnership 👇 1. Product Form Factor Mateina focused on loose leaf form at first to cater to purists, before scaling to ready-to-drink options which were preferable for retail. 2. Education Leads to Expansion Nicholas noticed early on that customers were his biggest advocates, and organic word of mouth drove the most conversion. 3. Start With A Niche Community Mateina catered to authentic mate lovers - a small niche in terms of the greater CPG space, but found product market fit this way before looking to scale. 4. Strategic Partnerships Enhance Credibility The collaboration with Tiny and neuroscience expert Andrew Huberman came together due to creator alignment. Andrew has been a big mate drinker and fan, consistently talking about it's benefits on his show, and that type of credibility and trust facilitated immediate scale and national distribution. Check out our full convo below: https://lnkd.in/eBgtNuWK #huberman #cpg #caffeine #yerbamate #dtc #ecommerce

Known for its clean but expensive food options, such as its $20 smoothies, Erewhon has established itself as one of the most popular health food markets in LA. Founded by the Antoci family in 2011, Erewhon’s success comes from its trendy selections, celebrity endorsements, and strategic locations in affluent L.A. neighborhoods. The health-conscious market gained further popularity during the pandemic, with TikTok-driven promotion and re-creations. Despite some criticisms for catering to the wealthy, Erewhon’s profits continue to rise and the family plans further expansion, while navigating succession considerations within the family. “The Hollywood A-list can’t seem to get enough of Erewhon: Andrew Garfield, Dakota Johnson, Miley Cyrus, A$AP Rocky, Jake Gyllenhaal and Lily-Rose Depp have all been spotted there. And they only continue to flock: In the year since Bieber’s smoothie went viral, hundreds of celebrities and influencers — of wildly varying celebrity and influence — have tried to get their names on their own tonic bar concoctions. Only a handful have succeeded. [...] Erewhon’s stores — all of them located in affluent neighborhoods within Los Angeles County — are averaging weekly sales of $1,800 per square foot, bringing in about $1 million in sales per store each week. By comparison, a well-trafficked Whole Foods — which many feel has seen a dip in quality and cachet since Amazon acquired it in 2017 — earns about the same in a much larger retail space.” —Seth Abramovitch, The Hollywood Reporter / Tony Antoci #retail #healthfood #influencermarketing #celebrities #hollywood #trends

Embrace your distinct personality within your brand; it's the secret ingredient that distinguishes you from the rest. As wisely put by Val Fishbain, founder of 'Spread The Love' #CapiFoods #SnackWithCapi #QualityProducts #NourishYourSoul #HealthySnacks

HPGSpotted: Swapping Duncan Hines for Dolly. Are Celebrity Collabs more powerful than brands? In these days of social media and voracious fandom, celebrity collabs may just have the edge. Two years ago, Conagra announced a deal with Dolly Parton to collaborate on Duncan Hines, a classic American brand with a long history in the baking category. But now, Conagra has pivoted to create a Dolly Parton-only line, starting with Buttermilk Pancake Mix with more items planned for later this year. Collabs have become one of the hottest trends in new product innovation. To learn more about how we can help find the right idea for your brand and bring it to life, please reach out to to Mary Haderlein on LinkedIn or [email protected] #hydeparkgroup #foodinnovation #brandcollabs

Celebrities Are Flooding The Liquor Market With Premium Brands — And Many Are Catching on. Celebrities are taking the spirits industry by storm with their premium liquor brands! Mark Wahlberg, Kendall Jenner, and Ryan Reynolds are among the stars behind popular spirits dominating the market. The demand for high-end brands is soaring, especially in tequila, which saw a 21% sales increase in 2022. Celebrity involvement from all areas of stardom are driving lucrative partnerships and boosting sales. From tequila to gin and cognac, famous figures are making their mark in the spirits world. However, competition is fierce, and not all ventures succeed. Read the full article here: https://cnb.cx/3QX3nZK #FlavorWiki #SpiritsIndustry #CelebrityBrands #TequilaBoom #PremiumLiquor

Ever heard of "Mother Beverage?" Hint: it was on Shark Tank ABC, and is widely known as something else now...... That's right, it's poppi! Marketing Geniuses. In 2018 they made an appearance on Shark Tank hoping to strike big. Turns out, they made a deal with the right Shark. Rohan Oza, founder of CAVU Consumer Partners, responsible for the success of Vitamin Water, Bai, and Vita Coco, partnered with the company for a 25% stake. However, "Mother Beverage" needed a rebrand. Something that could be trademarked. That's where "Poppi" came to life and the success shot out of a cannon exponentially. Being in only 200 stores previous to the rebrand in 2020, they now are in over 20,000 big name chains such as Target, Whole Foods, Publix, and Walmart. But wait it gets better... Now they are in Wholesale! Not to mention the success it's gaining on TikTok with influencers and celebrities. And I have to say, some of those flavors are wildly tasty - I'd be lying if I said I don't stock up when I go to Costco. Taking that old soda you find full of sugar and wrecking your gut, this prebiotic apple cider vinegar based, low sugar soda has taken over the hearts of millions. And to think, it started by a husband and a wife Stephen Ellsworth & Allison Ellsworth in Texas, taking their farmers market dream to a nationwide favorite. The future of soda is here they say, and oh boy is it coming to fruition. Now that's marketing. 📌 By the way, what's your favorite flavor? Tell me below 👇 The classic Cherry Limeade is the go to for me, but the Root Beer is a close second. #poppi #sodabutbetter #future #soda #marketing #digitalmarketing #trailblazer #sharktank #connect #health #healthy #connections #leadership #genius

Sip on some history with us! Dive into the fascinating story of how a humble beverage became a global icon. #CocaCola's journey is a masterclass in branding – one we're excited to share! Let #MarketingSamadhan unlock the potential of your brand's story. 🚀📖 📞 8817995204 | 💌 [email protected] | 🔗 www.marketingsamadhan.com #marketinglessons  #brandstory  #CocaColaHistory #digitalmarketing #storytellingforbusiness #brandbuilding  #MarketingSamadhan #MarketingStrategy #businessgrowth #iconicbrands  #marketingtips #digitalstrategy #contentmarketing #linkedinlearning