Did you know that the new Harry Potter game made more money than most of the movies did? I didn’t. 🤯 There are a number of important growth lessons that any product leader can learn from gaming.... Andrew Chen, GP at Andreesen Horowitz’s GAMES FUND ONE shared a few of these keys 🔑 on part 2 of our Unsolicited Feedback season finale.... (see below)
Andrew lives in the crossroads of gaming, AI, and growth, but what can those outside of gaming learn from his experience?
🐌 In Crowded Markets, Slow and Steady Might Win The Race 🐌
In tech, we typically aim for rapid-fire MVP and iteration approach. But, the gaming industry’s slow and steady approach ensures a "golden cohort" of eager players at launch, which in crowded channels can be real unlocks.
In the gaming world, MVPs aren't the go-to strategy. Instead, game studios spend years meticulously crafting, testing, and refining their games before they hit 'start' 🕹️.
As competition grows and customer expectations rise, the old advice “you should be embarrassed by the first version of your product” no longer applies.
🚀 Build Community Before Launching 🚀
Gaming studios know how to build anticipation and community before a game even respawns. By drip-feeding content, engaging creators, and empowering their community to share and promote, they create a sense of ownership and excitement that can supercharge a launch 🎉.
Seth Sivak, co-lead of World of Warcraft at Blizzard, showcased this with Spellbreak. He built an enthusiastic Discord community, armed them with video clips and images, and encouraged shares on Imgur, Reddit, etc. The result? A powerful community-driven launch 💪.
🎨 Tech Meets Culture 🎨
Gaming masterfully blends culture and technology. It's not just about cool tech; it's about creating immersive, resonant experiences. This fusion of creativity and tech is a lesson all industries can level up from.
📚 Stories Drive Momentum in Crowded Fields 📚
Gaming also highlights the power of storytelling. Games aren't just about gameplay; they're about the stories they weave and the worlds they build. As tech permeates culture and society, there's a growing need for creativity, storytelling, and entertainment alongside cutting-edge tech.
Consider Slack, Arc, or Superhuman. Their success isn't just about features and functionality, but the narrative they spin about how work should feel. It's not just about the widget you make, but the experience it delivers 🧩.
How might you help your customers feel like they are a part of a story? A movement? Some change in the world?
In conclusion, whether you're in tech, product dev, or any other industry, remember: community, storytelling, and well-planned launches are key to leveling up. So, why not take a cheat code from the gaming playbook? 🎮🚀
Any other lessons we missed from Gaming or any parallels you see with other verticals? Let us know below.
We’re back in a few weeks with our first live episode. Hope to see you there!
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