BBDO New York’s Post

View organization page for BBDO Worldwide, graphic

349,003 followers

3mo

With attention spans down, and distractions at an all-time high, it’s no secret that reading is becoming a hobby of the past. For Penguin Random House, the world’s largest publishing company, that’s a problem. Introducing Reel Page Turner. The first-of-its-kind partnership that turns some of Penguin’s newest releases into animated trailers - bringing potential new readers beyond the front cover. With help from Meta, BBDO New York was able to target new readers in a place they already spend most of their time. Instagram Reels. #TheWorkTheWorkTheWork #BBDOWW

10 Comments

Transcript

Ghosts Chapter 6. I got ghosted last week. What does that mean? It's when a person just stops speaking to you instead of having a break up conversation. I see. And which guy was this? Jared works in the charity sector? Oh no, I said. He seemed great. Yeah, well they always do.

Eric Bintner

Former Lead Creative Technologist @ BBDO | AR, AI, Emerging Tech

3mo

Amazing concept!

Ana Paula Soares

Copywriter and Social Media Specialist | KFC, BMW, Nescau, Leroy Merlin

3mo

This project is very interesting, congratulations to the team

Ana B Diaz Mazza

Brand and Social Strategist | Digital Consulting for global brands👩🏽💻✨| Building social media brands

3mo

The world needs more reading 🙌🏼

Annie S.

𝐒𝐫. 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 • Creative Ladder Rising Leader

3mo

Great way to bring the joy of reading into this visual form! 💭

Cole Davis

Art Director @ M P | IG: @myportcolio

3mo

Love this idea.

Sharon Love

3mo

Brilliant!! It stopped me right here & now I want more of that book! Inspired idea!!

Josh Wagner

Available Now | Freelance Senior Producer

3mo

This is great!

Bridget Jewell

Executive Creative Director | TikTok Creative Council Member

3mo

So good. So jealous.

See more comments

To view or add a comment, sign in

More Relevant Posts

BBDO New York

31,429 followers
1w Edited
Report this post
We're proud to share that our latest Sandy Hook Promise PSA "Just Joking" has been named an Emmy Award Nominee for Outstanding Commercial! While this news is incredibly exciting, Nicole Hockley, SHP's Co-Founder & CEO said it best, "It’s not about awards. It’s about breakthrough messaging that creates awareness and conversation. Conversations that lead to action. Actions that save lives. That’s what we do at Sandy Hook Promise." Special thanks to the team for entrusting us to bring this work to life. #EmmyAwards #EmmyNominee #JustJoking #OutstandingCommercial
Like Comment
To view or add a comment, sign in
BBDO New York

31,429 followers
3mo
Report this post
We couldn't be luckier to have the incredible Emily Portnoy join our team! Thanks Campaign US for helping us share the exciting news.

Campaign US

16,104 followers
3mo

People moves: BBDO New York has hired Emily Portnoy as its chief strategy officer, it shared exclusively with Campaign US. She departs McCann New York for the role, where she held the same position, and will start work at BBDO in May. Details:

BBDO New York appoints Emily Portnoy chief strategy officer

campaignlive.com
Like Comment
To view or add a comment, sign in
BBDO New York

31,429 followers
3mo Edited
Report this post
At a time when dating apps and social media have many people thinking romance is dead, Pedigree believes you can still find love at first sight by visiting your local shelter. Rivaling a Hallmark movie, our latest global adoption campaign depicts the moment we lock eyes with the true love of our lives. 🐕 ❤️ #theworktheworkthework #bbdo #bbdony #bbdoww #pedigreedogfood #feedthegood #dogadoption Mars Petcare

5 Comments
Like Comment
To view or add a comment, sign in

31,429 followers

View Profile Follow

BBDO New York’s Post

Transcript

More Relevant Posts

Explore topics