See how AT&T Business and BBDO Dallas / BBDO LA brought together America’s favorite TV cast, famous for being terrible at running a business, to launch an entire small business. #ConnectingChangesEverything #theworktheworkthework
Transcript
Pitter, patter, pitter, patter, pitter, patter, pitter, patter. Right. OK, well, keep rolling. Keep rolling. For years, my voice has been putting people to sleep. My mom, my wife, my therapist. So I decided to cash in. Tomorrow, International Sleep day. At 10:00 AM, we launched my product to the world. First comes a cloud, then comes the rain. Then comes the sleep, a talking pillow. But instead of boring old rain, it's the sounds of Rain Wilson. Breathe. And let my voice resonate in your subconscious. Good. Hello in there. How are you, Mr. Subconscious Rambo? Ready for launch? Raindrop. Breathe out through your mouth. I'm ready. Sleep With Rain, the innovative sleep therapy device that uses cutting edge Sonic technology. It's a pillow with the speaker in it. That's right, Craig, it's a pillow with a speaker in it. Originally I was going to go with a line of scented candles. Smells like rain, but we just couldn't get the smell right. Launch day. Ohh. Hey, the pillows are here. How exciting. Yeah, but you know what? They're not supposed to be here, OK? They're supposed to be at the distribution center. It's so. Can one of you please call the delivery service? Sorry, that's not in my job description. By bringing more sleep to the world, I may just bring about World Peace. And cut. Like that. I dozed off for a second. OK. I apologize. Yeah. Hi, I'm Jenna. The. Social Media Manager here at Sleep With Rain. I do cyber security, so I just. You know, make sure that the doors are locked and the lights are off pretty much. Is that is that cyber security? What skills do you bring to sleep with rain? I don't care about the pillow. Yeah, I'm just here for the Internet, AT&T, It's super fast. Shouldn't be vertical. What? Ohh, should it? OK, team Ohh thank you so much. I couldn't have done it without you. Actually, I did a pretty much all of it without you. But that's not important. What's important is pretty soon we're gonna put the entire world to sleep. So any prelaunch concerns? Yeah, he just lost her ball, and I've lost the key. OK, can we stay focused on what's important here? What? What if nobody buys them? That's mean. Or what if everybody buys them? I hadn't thought of that. That's probably not going to. Can we handle that kind of traffic? The network can handle it, plus I locked the door. You locked us out. Cybersecurity. If we can't get in that room, we can't launch the site. The whole world is waiting. We've only got 8 minutes. Everyone is super important. Yes. Calm down, everyone. Please just stay relaxed. I'm relaxed. Yeah, I'm totally relaxed. You know what? Scrapped that. Do the opposite. Everyone freak out. We've only had 7 minutes. Rain, Wilson pillow recording session. Take one. You are napping on a rainbow. Looking for the key? Find the key, Find the key. And unicorns are singing to you. Oh oh, just called. La La la. Found it. Are you kidding me? It's your favorite ball quiet your mind. Tell your mind to shut up. Better not post that, rob your face into the sound of my voice. Repeat your stop it. Ohh, listen the cry of a passing Heron. Call. Call. I give up. Not today. Wrap me in pillows. I'm telling you use your head. Do you have any idea what ramming? Launch time. Ohh, my guys keep it down. I can't hear my show. Honestly, I don't do a whole lot here. Yeah, I'm downloading like 60 episodes of this true crime show. Learn a lot. It's open. I regret suggesting this three. Hey, can you turn the lights off? I'm developing a pillow that actually becomes a friend at. Well, I think you'll get the gist. It's over. We can't launch. Is the Internet out? Don't worry, we have AT&T Internet Backup. I sold a pillow. Ohh I have the key here if anyone needs it. Another sale. Yes. Soon the whole world will be sleeping with rain. Sleep with rain. Ohh, I'm hearing that in a new way. And now a word from AT&T business. Thinking about launching a business that some are calling absurd, Power it with the Next Level Network AT&T business.To view or add a comment, sign in
So Good! 😂