Barton Perreira’s Post

Pride Month is upon us – a vibrant explosion of parades, outfits, icons, events, rainbows and yes, flags! And there is more to these flags For many LGBTQ folks, it's a beacon of hope, a giant "Welcome!" sign displayed on restaurants, salons, and even coffee shops. It's a silent signal that says, "We see you, we support you, and you're safe here." But did you know there's a whole spectrum of Pride flags? The Human Rights Campaign (HRC) recognizes at least 25 different Pride flags representing various identities and experiences within the LGBTQ spectrum. There's the iconic rainbow, a symbol of inclusivity and hope. The bi flag (pink, purple, and blue). The transgender flag (light blue, pink, and white). These are just a few – there are even flags for the drag community and allies! So, why do these flags matter, anyway? 👉Safe havens: they let LGBTQ individuals know they're valued and supported, creating spaces where they can truly be themselves. 👉Ally visibility: businesses that display Pride flags show their commitment to inclusion, sending a strong message to their LGBTQ employees and customers. 👉Celebrating diversity: Each flag tells a story, reminding us of the richness and complexity of the LGBTQ community. Admittedly, flags often represent national identity, which isn't always my cup of tea. But the Pride flag feels different. It's a powerful symbol of inclusion, a way to say "This is a safe space" to a community that often faces hardship worldwide. After all, shouldn't everyone feel welcome and celebrated, every single day? That's why I believe Pride flags deserve to be flown year-round – a constant reminder of love, acceptance, and the beauty of diversity. #Pridemonth #Pride #LGBTQ #Sexualidentity #Sexualorientation #Inclusitivity #LoveIsLove #LGBTQInclusion

This is why I don't think Rainbow Washing is that bad... 😯 (Please SHARE if you're intrigued!) Yes, you read that right. But before you jump to conclusions, let’s be clear: Rainbow Washing is problematic. It’s when companies slap a rainbow on their products in June, hoping to cash in on Pride while doing little to support the LGBTQ community year-round. It’s a superficial show of solidarity that often lacks real commitment. Now, here’s why I think it’s not all bad: > Doing something good for the wrong reasons is still something good. I learnt that from Charmed. When I see rainbow flags on buses, in brand logos, and even on sandwiches (hello, Marks and Spencer LGBT sandwich!), I feel seen. The explosion of rainbow colours everywhere during Pride Month, despite the commercialism, creates a sense of visibility and representation that is so powerful. It reminds EVERYONE that we are here, we exist, and we deserve to be celebrated. Sure, many companies only hop on the rainbow bandwagon to sell more and tick the diversity box. And yes, we absolutely should hold them accountable to support the LGBTQ community for the other 11 months of the year. But let’s also take a moment to enjoy the spectacle. For once, let’s revel in the colours. Let’s wear what we want without it being a political act. Let’s blend in with our glitter, lashes, and high heels. Let’s feel the joy of seeing our identities reflected everywhere, even if just for a month. To those against rainbow washing and those exhausted by the performative allyship: I hear you, and your frustration is valid. But I also give you permission to see the beauty in Pride. Enjoy the parade of colours, laugh at the ridiculousness, and embrace the sense of belonging it can bring. So, next time you see a rainbow product that makes you roll your eyes, remember: even if it’s a half-hearted gesture, it still adds to our visibility. And that visibility is a step toward the acceptance and celebration we deserve every day of the year. PS. If you spot something extra ridiculous, come back to the comments and share a photo with me! #mentalhealth #pride #lgbt #lgbtq #transgender #menshealth

As we celebrate Pride Month, it’s important to recognize that every one of us is unique, and that all queer journeys look different. As a people organization, this is what keeps us motivated to support equality and foster an inclusive environment for everyone. At dentsu, we are proud to not only be able to provide a safe space for our LGBTQ employees, but also create business impact for our clients with inclusive marketing. We are excited to share with you an inspiring article by Walter Hassler, Chief Financial Officer dentsu Germany & DACH, in which he recounts his journey in creating PROUD, our LGBTQ network at dentsu DACH. Walter’s personal story reminds us of the importance of standing in solidarity with the LGBTQ community, and that it takes active steps for organizations and individuals alike to support equality and inclusion. Whether it’s through policy changes, employee resource groups, or simply fostering a culture of respect – Every action counts. 💪 Happy Pride Month! 🌈 #PrideMonth #DiversityAndInclusion #LGBTQ #Equality #Support #Inclusion Discover how Walter and PROUD are reshaping workplace dynamics and championing broader societal change in the article below:

Week 2 of Pride Month is here! 🌈🎉 Diving into LGBTQ history, shopping at incredible LGBTQ-owned businesses, and filling my world with pride symbols! Let’s keep the celebration going strong! #PrideMonth #LoveIsLove #SupportLGBTQ #Pride2024” 🌈 🌈 🌈 1. Educate Yourself: • Read Books and Articles: Dive into literature by LGBTQ authors or books that explore LGBTQ history and issues. Some recommendations include “The Stonewall Reader,” “Gender Queer: A Memoir” by Maia Kobabe, and “Giovanni’s Room” by James Baldwin. • Watch Documentaries and Films: Check out documentaries like “Paris is Burning” or “Disclosure” to understand the challenges and triumphs of the LGBTQ community. • Attend Workshops and Webinars: Participate in online or in-person workshops and webinars focused on LGBTQ issues, history, and advocacy. 2. Support LGBTQ Businesses: • Shop at LGBTQ-Owned Stores: Look for local businesses owned by LGBTQ individuals or check out online marketplaces. • Promote LGBTQ Art and Music: Buy and share works by LGBTQ artists and musicians. Platforms like Etsy or Bandcamp often have dedicated sections for LGBTQ creators. • Use LGBTQ Services: Whether it’s a cafe, a consultancy, or a freelance service, make a conscious choice to support LGBTQ professionals. 3. Display Pride Symbols: • Wear Pride Apparel: Show your support by wearing clothes, accessories, or pins that feature Pride symbols like the rainbow flag. • Decorate Your Space: Decorate your home, office, or social media profiles with Pride flags, posters, and other symbols. • Use Pride Hashtags: On social media, use hashtags like #PrideMonth, #LoveIsLove, and #LGBTQ to show your support and connect with the community. These activities can help you engage with Pride Month meaningfully while showing your support and solidarity with the LGBTQ community.

Why Are MNCs Changing Their Logos to Rainbow Colors? 🌈 Have you noticed the rainbow-colored logos of many MNCs lately? You're not alone! This trend has caught the attention of many, sparking curiosity and conversation. So, why the sudden shift? 🌍 Embracing Diversity and Inclusion The rainbow logo is more than just a vibrant change—it's a powerful statement. June is celebrated as Pride Month globally, and many multinational companies are adopting the rainbow to show their support for the LGBTQ community. It's a move towards promoting diversity, inclusion, and equality in the workplace and beyond. 🏳️🌈 A Commitment to Values By changing their logos, these companies are not only celebrating Pride but also reaffirming their commitment to creating an environment where everyone feels valued and respected, regardless of their gender identity. 😊 This change is a reminder of the importance of corporate social responsibility and the role businesses play in shaping societal values. It invites us all to reflect on how we can contribute to a more inclusive and accepting world. #Diversity #Inclusion #PrideMonth #CorporateResponsibility #LGBTQSupport #ChangingLogos #MNC #Experis #ManpowerGroup #LinkedIn #Corporate #Experis #Respect #Support

All days proud! ❤️🩷🧡💛💚💙🩵💜 PRIDE days always, beyond Pride month... wich of course is important! Diversity,Equality and Inclusion (DEI) must be alive through all processes and systems.✅️ Otherwise, is just rainbown washing!⛔️ Lets start thinking... Is in our DNA, in our purpose, values and principles (PVPs) respect, integrity and diversity? First step is to declare it in our organizational vision, mision and PVPs. Then, How do we make them alive and fresh in our Organization journey? 🧠 In wich part of E2E EX Journey map we touch DEI? Talent adquisition, Before working hours, at work, after work? Being part of an Diverse and inclusive culture make employees feel proud of belong their organization. DEI cultures unleash people potential 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 🩷🧡💛💚💙🩵💜 no Rainbown Washing Pride Month💥 Worth reading this👇👇👇

Authenticity MATTERS! 57% of LGBTQ workers say their employer recognizes pride month in some way, but 62% said it’s worse to make a half-hearted pride month effort than do nothing at all... This is incredibly important and timely for brands to understand, especially as it relates to new product launches or marketing tactics centered around Pride in June. Every year, companies are blamed for Pink-washing - the practice of adopting superficial measures to appear supportive of issues while lacking genuine commitment to the cause. Changing your logo is not enough! Commitment to causes, such as Pride and the Queer Community, takes long-term investment and recognition all year long.   So, take this as a reminder to:  1. Embrace learning from your LGBTQIA friends/co-workers on allyship  2. Celebrate with the community  3. Shop local and support Queer-owned business in the MSP area such as Rora , underDARE, Urban Growler Brewing Company, and many more! #Pride #TwinCitiesPride #Purpose #LGBTQIA #June #Consumer #Retail #Strategy

Ricoh has been celebrating SDGs Action Month globally throughout June, focusing on Diversity, Equity, and Inclusion (DEI). As a result of this and our ongoing commitment to the UN SDGs and DEI as pillars of our culture and business strategy, we joined the Pride Month celebration worldwide.   As we reflect on the significant milestone of the Stonewall riots that occurred on June 28, 1969, we acknowledge society's progress in ensuring the LGBTQ community's representation and visibility. However, it's crucial to remember that the fight for justice and equality is far from over.   At Ricoh, we are continuously taking steps to ensure a safe and inclusive workplace for everyone, including our LGBTQ employees, customers, and business partners. This commitment is not just for Pride Month but is a year-round effort.   Throughout this month, Ricoh has been actively engaged in a variety of initiatives across the organization, each one a testament to our ongoing DEI journey:   🌈 With over 300 participants and DONNA VENABLE and Gavin Jordan-Smith as Executive hosts, the Ricoh North America Pride event featured guest speaker Jennifer Hauseman, Vice President, Strategy & Campaigns, Mastercard Center for Inclusive Growth in a discussion around allyship, community support, and Pride education. 🌈 Ricoh Europe and Ricoh UK hosted a live webinar that explored the roots of Pride and the crucial role that allies play in supporting the LGBTQ community. They also created blogs, articles, and videos from Nicola Downing, Sophie Cox, and Tarik Reid to support the SDG objectives and the link with DEI initiatives in the workplace. 🌈 Ricoh LATAM's LGBTQ Employee Resource Group partnered with EAP Latina to host four live webinars to learn more about Pride Month, strategies to make the workplace more inclusive for the community and inspire others to join the group. They also shared articles and videos from employees and executives like Diego Imperio, sharing their stories and commitment to DEI. 🌈 In the APAC and Japan regions, many initiatives have taken place to emphasize the importance of equity.   There are numerous ways, big and small, that each individual or company can show support for the LGBTQ community. Comment below on some of the best practices that you've seen.     #SDGsActionMonth #DEI #Diversity #Equity #Inclusion #LGBTQ #PrideMonth #Sustainability #Ricoh #StonewallAnniversary #CorporateResponsibility #InclusiveWorkplace #Allyship