BAREFOOT’s Post

How can we use data to get more precise on our marketing efforts? Find out!

This promises be an engaging discussion, covering innovative marketing solutions tailored specifically for the Ag industry

In the face of changing economic conditions, how can #ChiefMarketingOfficers (CMOs), best spent their budgets to improve short-term ROI, but also brand health, sales, and profitability in the long term? In the latest edition of KONSUM - our Kearney flagship magazine for the consumer and retail industry - my colleague Dr. Gavin Meschnig together with Claudio Righetti explain how CMOs are increasingly relying on advanced tools and internal control mechanisms to measure the success of their marketing activities more precisely. Read here: https://lnkd.in/dhe5dyDc Mirko Warschun, Victor Graf Dijon von Monteton, Adrian Kirste, Sebastian Drescher, Fabian Lux, Oleg Isakov, Indira Banerjea, Verena Herb, Anika Zipp, John von Saurma, SZ Scala, Philipp Hauner, Ellen Verick, Moritz Gaudlitz

Happy 2024 from Seagreen Insights! One of our major activities this year is a study on "Lessons Learned in Marketing Seaweed-derived Products in the U.S." We've been interviewing some of the leading CPG companies for our study and we welcome more participants. If you are interested, please click on the link below to sign up or take our survey. The more input the better!

What is a good #marketingstrategy? A good strategy, identifies a problem and provides measurable ways to over come those challenges. This means that it needs a series of insights that: 1. Identify the problem 2. Quantify it vs opportunity 3. Has a relevant solution Nowadays there are so many tools in marketing, that most. #cmos just list a range of tactics as a strategy. This is not good strategy, as it doesn’t say my problem is this big and I am going to solve it with a right sized solution. A good strategy should look at the market, where your company sits within it, your goals, and tactics that will close the gap between where you are and where you want to be. Doing this is an acknowledgment of your size, and the market potential, and what you are trying to achieve within your budget.

Marketers must learn to choose the most important marketing tasks when working with a limited budget. They need to find a good balance between building their brand and directly selling products. Chief Marketing Officers (CMOs) must make sure they use data and insights effectively to show the real value of their marketing efforts. Because they lead growth, effective measurement is key in procuring media investments and market visibility. #mediainsights #growth

The theme of this year's Forbes CMO Summit was "What Matters Most." The most important takeaway? Marketing needs to learn how to market itself. The data shows that there is a huge mismatch between the value that marketing actually produces and the way that it is perceived from the outside. The key to bridging that gap is a combination of data and communication. #CMOs #Marketing #DigitalMarketing

The battle lines between performance and brand are “nonsense”. “All marketing is performance marketing, you’re just talking about what stage in the customer journey you’re getting them,” #marketing #cmos #whatnext #morefocus