Rahil Mohammad introduces a new creative agency named 'Where Is The Brief'. More here: https://lnkd.in/gwbbrd3U Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #advertising | #marketing | #campaign | #rahilmohammad | #WhereIsTheBrief | #business | #agency | #success | #news
Congratulations, Rahil Mohammad . Alumni Relations Cell, SIMC
Congratulations Rahil Mohammad. First campaign -> CocaCola Pepsi, SIMC sexy :P :P
Michael Farmer just explains in 2023 what i predicted in 2008. Creativity is not about creating ads or awareness. It’s about solving business problems. Nobody in the industry understood it then, nobody in the industry understands it now. #marketing #advertising #creativebusinesssolutions #innovation
Lehrbeauftragter Marketing & Kommunikation (UAS) • Brand Consultant • (Business-) Coach: Von der Theorie zur individuellen Praxis – Angewandtes Wissen, das einfach wirkt!
«‘𝗧𝗵𝗲 𝗿𝗲𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗮 𝗹𝗼𝘀𝗲𝗿’𝘀 𝗴𝗮𝗺𝗲’– Author and consultant Michael Farmer talks about ad agency decline, why selling creativity is a cop out, and why introducing AI to advertising is like pouring gasoline on a fire» Very important and interesting interview by James Swift and Michael Farmer for Contagious. «Listen, I think agencies are good… They have incredibly sophisticated capabilities; they’ve just never focused them in the right way.» «[Burger King] is just an example of creativity run amok and then highly awarded by the industry for creative solutions that didn’t solve business issues. I think creativity really is divorced from business practices generally across the industry. The focus on creativity is a bit of a cop out. It’s easier to be creative than it is to deliver growth. But if you do it [deliver growth], you get paid highly for it. The consulting firms get paid five times the cost of their people, agencies get paid two times the cost of their cheaper people. There’s a huge difference.» «You’ve got to charge for the work, not the people,’ and I think that this is going to accelerate the need for people to convert from labour-based fees, to product-based fees. In other words, the direction that Mat [Baxter, CEO of Huge] went.» «Creativity is about solving business problems.» (Amir Kassaei) Must-read! Thanxs for sharing Amir Kassaei 🙌👍 #BrainBranded #JanOliverHess
Michael Farmer just explains in 2023 what i predicted in 2008. Creativity is not about creating ads or awareness. It’s about solving business problems. Nobody in the industry understood it then, nobody in the industry understands it now. #marketing #advertising #creativebusinesssolutions #innovation
Creative agencies should hire more people with media background! IAT meetings are just a push and pull for budgets, and an ego fight. I miss the days when agencies where integrated. Great ideas fail when the connections planning is done without understanding the big idea, the audience and focusing on just on performance. I’ve seen media people consider a “campaign succesful” if they had a low CPM. But what if your audience is Gen Z travel intenders and you open you target to 18 and you end up having views from 45 Sure you get cheap eyeball, but what about conversions?
If you hate your media agency, do this. Media agencies tend to be the wet blankets of great creative ideas. They come up with some excuse of why we can't do that creative idea. Now here's the trick. You create these two documents, you'll have no problems. The first is the comms framework. Do this, we call the creative idea, where you connect The right moment with the right message with the right media. This will help you understand what media has already been bought And what messages you need to tell in that media. Second thing is create a blueprint. This is your production dollars. Divide it out between the assets you need to create. Now, if you want to see examples of these two in action That created great creative work, 👉 I'm going to be sharing those in a free workshop next week. You can sign up sign up here: https://lnkd.in/gZgjv_gQ
I run an ad agency "the b who u r" and also working as Co-CEO at "Whole Sale Shop_Inn"
📢 Need to boost your brand's visibility and reach? Look no further! We are a cutting-edge ad agency specializing in creating captivating campaigns that leave a lasting impression. 🚀 Let us take your brand to new heights with our strategic approach and creative genius. 🌟 Stand out from the crowd and drive real results with our expert team. Get in touch today and let's start your success story together! 💼 #AdvertisingAgency #BrandVisibility #CreativeGenius
Attention Business Owners! Are you struggling to create attention-grabbing ad creatives that convert? Look no further! I'm a creative wizard who can help bring your ideas to life. Let's work together to showcase your products and services in the best possible way. Contact me today to learn more! #advertising #marketing #creativewizard
Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.
A crucial message conveyed through the depiction of a large chunk of the lifetime of a couple, so lovingly scripted to showcase the many highlights! Even as you understand the pattern of the story, wait for the penny to drop in the end - a point well made! Let me avoid mentioning the client (you would notice it in the end anyway) which could spoil your viewing of the ad. Beautifully written and produced ad by the Miami-based creative agency Alma! #advertising #marketing #creativity
🚀 Ready to turn words into actions! At Ad Vibes Unleashed Advertising Agency, we don't just talk, we prove it with action. 💼 🔥 Our team is dedicated to delivering results that speak volumes. From creative campaigns to impactful strategies, we're here to make your brand shine. Let's make waves together! 🌊✨ #AdVibesUnleashed #ProveItWithAction #ResultsDriven #CreativeCampaigns #AdvertisingMagic #StartupSuccess
Elevate Your Expertise with Campaign US! Immerse yourself in a treasure trove of content, gain unparalleled insights from industry leaders, and stay ahead with the latest technological innovations. Start your transformation with a FREE 30-day trial that will revolutionize your marketing strategies. Experience firsthand the benefits of exclusive articles, expert opinions, and cutting-edge tools designed to propel your career forward. Don't miss this opportunity to enhance your skills and knowledge—subscribe today and unlock a new era of marketing excellence: https://brnw.ch/21wKCED #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends
Rahil Mohammad launches his own agency Where Is The Brief, deviating from conventional retainer models to focus on authentic creative work aligned with business goals. read more: https://lnkd.in/dduG2wcw #Advertising #Marketing #NewAgency #SocialMedia #Adtechtoday
Building 'Where Is The Brief' | Ex - Ola, Unacademy, Paytm Insider, Foxymoron | aka @AdvertisingInsaan
2wThank you for covering the drop. It drives a lot of impetus to what we plan to achieve with Where Is The Brief ! Cheers.