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Here's how Vicks captured 50% of the market share with its iconic ad, "Vicks ki goli lo, khich khich dur karo." Back in the 80s, Vicks faced some serious issues: 📍 Chemists wanted to boycott the brand because they demanded higher profit margins. 📍 As an allopathic drug, Vicks could only be sold through pharmacists. The marketing team had to think outside the box to solve these challenges. And what they did was absolutely brilliant! 1️⃣ They rebranded Vicks as an Ayurvedic product: This is a clever move because Ayurvedic products can be sold at local stores, not just pharmacies. This instantly opened up a much wider distribution network. 2️⃣ They launched the iconic "Ahem Bug" campaign in Japan: In this ad, they replaced "Ahem" with the hindi word "khich khich" (for cough). The ad showed a personified bug-like character coughing and taking a Vicks pill to get rid of the "khich khich." This struck a chord with Indian audiences back home. "Vicks ki goli lo, khich khich dur karo" became a household phrase, turning Vics into a beloved brand.  Through smart rebranding and an insanely catchy ad campaign, Vicks overcame distribution woes and built massive brand recall. The key? Stay active, think creatively, and connect emotionally with your audience.  An iconic campaign doesn't just sell products, it becomes part of popular culture. P.S.: Can you recall the first time you heard their iconic tagline? What was your impression? #vics #marketingcampaign #branding

In saturated markets, brands must differentiate themselves to stand out. This can be achieved through unique product formulations or compelling storytelling. For instance, Amul has successfully carved a niche with its innovative product range, including milk chocolates and camel milk. Their witty and relatable advertising campaigns have also helped them maintain a strong presence in the market. Another example is Patanjali, which disrupted the FMCG sector in India with its emphasis on Ayurvedic formulations and positioning as a homegrown, patriotic brand. By tapping into traditional Indian wellness practices and leveraging the narrative of nationalism, Patanjali captured significant market share in various product categories. These brands showcase how innovation in product offerings and strategic storytelling can help brands thrive in competitive landscapes, even in saturated markets like India. #BrandBuilding #BrandingTips #MarketingTips #Gemius

𝗦𝘂𝗽𝗿𝗲𝗺𝗲 𝗖𝗼𝘂𝗿𝘁'𝘀 𝗦𝘁𝗮𝗻𝗱 𝗼𝗻 𝗠𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗘𝗻𝗱𝗼𝗿𝘀𝗲𝗺𝗲𝗻𝘁𝘀: 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 - Addressed misleading advertisements, initiated by the Indian Medical Association against Patanjali Ayurveda. - Critical view on the role of social media influencers and celebrities. - New directives for media compliance and self-declaration forms. - Clear liability for endorsers in cases of deceptive products. - Enforcement under the Consumer Protection Act, 2019. Dive into the full details and implications by checking out the infographic below! NILESH TRIBHUVANN #SupremeCourt #Advertising #ConsumerProtection #CelebrityEndorsements #LegalNews #whiteandbrieflegalinsights

Introducing our exclusive Copper Gift Set for Corporate Gifting, a thoughtful and health-conscious choice that reflects the timeless significance of copper in Indian Ayurvedic culture. Copper, revered for its numerous health benefits, has been an integral part of Ayurveda for centuries. Why Copper? Copper is known for its antimicrobial properties and its ability to aid digestion, improve joint health, and support overall well-being. Drinking water from copper vessels has been a traditional practice in India to promote good health and balance in the body. Why Choose Our Copper Gift Set for Corporate Gifting? Health Benefits: Show your clients that their well-being matters. Copperware is a health-conscious choice, and this gift set promotes a healthy lifestyle. Cultural Significance: By incorporating the essence of Indian Ayurveda, our Copper Gift Set pays homage to the rich cultural heritage and traditions of India. Eco-Friendly: Copper is a sustainable and recyclable material, making this gift set an eco-friendly choice that aligns with responsible business practices. Memorable and Unique: Stand out from traditional corporate gifts with a unique and meaningful offering that will leave a lasting impression on your clients. Order Your Copper Gift Sets Today: Invest in the well-being and satisfaction of your clients by gifting them our Copper Gift Set. Contact us today to place your order and elevate your corporate gifting experience with the timeless elegance and health benefits of copper. #corporategifting #institutionalgifting #B2Bgifting #giftboxes #branding #logobranding #promotionalgifting #procurement

Among the noise of natural personal care, NAT HABIT breaks through the mold by living its commitment to "Truly 100% Natural" products. While the brand's core strength lies in its hands-on supply chain and R&D- which helps them procure materials in their purest form- credit must also be given to its unique marketing. Through inside looks at their Ayurvedic kitchen factories and a keen ear for consumer feedback, Nat Habit has cracked the code for catering to diverse Indian beauty and wellness needs. Watch this space to learn more about how we identify promising brands like Nat Habit. Which factor, do you think, sets Nat Habit apart? Swagatika Das | Gaurav Agarwal #InvestmentInsights #NatHabit #Truly100Natural #NaturalPersonalCare #IndianWellnessBrands #BIIportfolio #VentureCapital #BrandRecognition

How great advertising & outsmarting license raj helped Vicks capture Indian market? India has dry winters and hot monsoons. Therefore, it is very common for people to suffer from common cold and fever. Vicks wanted to cater to this need and enter the Indian market in 1960’s. Vicks embarked on a brilliant market strategy to introduce their products like Vicks Vaporub and cough drops. 👶 Focusing on Children (Positioning) Recognizing that children's health was a top concern for parents, Vicks initially positioned Vaporub as a remedy for children's colds. 💡 Innovative Insights During a visit to a household in Surat, they discovered a unique practice of adding Vicks Vaporub to boiling water to infuse the steam with its benefits. This practice was cleverly integrated into their advertisements, yielding remarkable results. 📺 The Ogilvy Touch In the 1980s, Vicks collaborated with Ogilvy to create an iconic advertisement featuring the catchy jingle, "Vicks ki goli lo, khich khich door karo."  This ad was a sensation, blending humour with medicine, a rare combination. 👨👧 Emotional Connection The” khich khich”  ad struck an emotional chord with the audience as it portrayed a father narrating a story to his daughter. People loved the playful wink of a child actor, pretending to cough to get a Vicks goli. It left a lasting impression. 🌿 Embracing Ayurveda to expand distribution Vicks made a strategic move by registering its products as Ayurvedic due to their natural ingredients. This not only exempted them from price controls but also expanded their distribution beyond pharmacies. Recognizing the trust Indians have in Ayurvedic medicine, this decision further enhanced their brand image. All this led to Vicks being a household name. 🌟 #SuccessStory #Vicks #Marketing

Ayurvedic Brand Patanjali Under Supreme Court Scrutiny for Advertising Practices. The Supreme Court of India has issued a show-cause notice to Patanjali Ayurved Limited , raising concerns about their advertising practices. This move follows a series of legal challenges and complaints against the company's marketing strategies. 📢 Key Points: 🔴 Temporary Ad Ban: Patanjali is currently prohibited from advertising any products related to diseases or medical conditions due to alleged "misleading" claims. 🔴 Contempt Notice: The company's Managing Director, Acharya Balkrishna, received a contempt notice for violating previous court orders regarding advertising practices. 🔵 History of Controversy: Patanjali has faced accusations of: Spreading misinformation about allopathic medicine. Violating advertising regulations. Making unsubstantiated claims about their products' effectiveness. 🔴 Government Scrutiny: The Supreme Court criticized the Indian government for neglecting to address Patanjali's advertising practices in the past two years 🔴 Patanjali's stock price experienced a decline after the court's ruling. 🔴 The company has three weeks to respond to the contempt notice. 🔴 The court hearing is scheduled for March 19th, 2024. Do you use Patanjali products? #Patanjali #Ayurveda #SupremeCourt #Advertising #ConsumerProtection #Healthcare #Legal #BusinessEthics #Transparency #InformedChoice #Discussion #LinkedIn #India

Marketing Success Story: Patanjali's Remarkable Journey Marketing Digest #1 In 2006, two visionaries, Baba Ramdev and Acharya Balkrishna, embarked on a journey that would reshape India's consumer goods industry. What started as a humble pharmacy offering Ayurvedic medicines soon transformed into Patanjali Ayurved Limited, one of India's fastest-growing companies. Patanjali's evolution was nothing short of extraordinary. It began with medicines but rapidly expanded to encompass a diverse range of products, including food items, cosmetics, and personal care essentials. This strategic expansion, coupled with Baba Ramdev's widespread influence and advocacy for natural and Ayurvedic products, propelled the brand to new heights. One of Patanjali's key success factors was its commitment to affordability. By offering high-quality products at reasonable prices, the company resonated with Indian consumers seeking natural alternatives. Patanjali wasn't just another brand; it became synonymous with "swadeshi" or homegrown products, tapping into the sentiment of Indian nationalism. What truly sets Patanjali apart is its harmonious blend of traditional Ayurvedic wisdom and modern manufacturing and marketing techniques. This unique fusion allowed them to stand out in a competitive market. Fast forward to FY23, and Patanjali Ayurved Limited has achieved a remarkable turnover of 45,000 crore rupees. But they're not stopping there. Their ambitious goal is to reach a staggering 1 lakh crore rupees in the next five years, demonstrating their unwavering commitment to growth and innovation. If you're interested in more inspiring marketing success stories like Patanjali's, follow Swati Bhatia. Stay tuned for valuable insights and strategies that can elevate your marketing game. Together, let's unlock the secrets behind exceptional brand journeys. 🚀

Patanjali knows how to do this pretty well. Due to which Patanjali Foods' net profit increased to ₹349.38 crores in Q4FY23. 🤑 There are two opposite sides to Patanjali: 💥 a company that generates lots of money and  💥 a company that is constantly under the radar for substandard products. It has built a 10,000 crore company with a very different company culture.  → meetings are held by sitting on floor. → have very good suppliers → price their products lower than the competition. How they managed to do well? Indians are patriotic 🔥 India has a sense of patriotism and loyalty and Patanjali Ayurved Limited saw a gap. To have MNC dynamics but have truly Indian roots, their products are aimed at the age of our parents and they advertise their product mainly on Zee or Start TV which our parents mostly watch. Different Selling channels: 🚚 They started selling products first through their own super distributors, distributors, chikitsalayas which are franchise dispensaries where patients are analysed and get recommended for patanjali's ayurvedic medicines. Secret of low prices: 🤐 Ramdev's willingness to endure low margins and the reframing of labor as spiritual 'Seva' is one of the secrets of Patanjali's ability to keep prices low. If you as an employee go and ask for an increment, you are going to be seen as selfish or non-patriotic. But, Patanjali has been accused of misleading advertising about its products and poor testing before being marketed. 33 complaints were received against 21 different misleading advertisements. But, still their Dant Kanti is a 1000 crore brand, Herbal soap sells 500 crores worth of soap a year, their Atta has 400 crores sales per year and many more. Patanjali Foods - Ruchi Soya Patanjali Ayurved Limited Zee Tv Star TV #brand #products #profit #marketing #india

"𝘾𝙤𝙡𝙜𝙖𝙩𝙚-𝙋𝙖𝙡𝙢𝙤𝙡𝙞𝙫𝙚'𝙨 𝙂𝙖𝙢𝙚-𝘾𝙝𝙖𝙣𝙜𝙞𝙣𝙜 𝙈𝙤𝙫𝙚 𝙞𝙣 𝙄𝙣𝙙𝙞𝙖 – 𝙔𝙤𝙪 𝙒𝙤𝙣'𝙩 𝘽𝙚𝙡𝙞𝙚𝙫𝙚 𝙒𝙝𝙖𝙩'𝙨 𝙉𝙚𝙭𝙩! 😮" ·      Colgate-Palmolive was distracted by Patanjali's Ayurvedic products, but has realized that its core strength lies in leveraging scientific research and technological advances. ·      The brand is unwavering in its belief in science and possesses an unmatched investment in research and development. ·      Colgate-Palmolive wants to bring products to the market that provide tangible health benefits. ·      The company respects the Ayurvedic credentials of brands like Patanjali, but doesn't see itself competing in that exact space. ·      India represents an immense opportunity for Colgate-Palmolive, and not just in sales. Wallace's vision for India is holistic, seeing it as an innovation hub and a talent mine. ·      The brand aims to cater to India's diverse consumer base, driving both volume and value. ·      Colgate-Palmolive stresses the importance of localizing innovations. India's unique challenges and opportunities necessitate solutions crafted for its demographic. ·      The brand recognizes the significance of India's rapid digital transformation and is leveraging the digital surge with its service centers. Colgate-Palmolive is aiming to create a more inclusive growth strategy by tapping into the untapped potential of the rural landscape. ·      The brand is anchored in scientific research, technological superiority, and a deep understanding of the Indian market, which is poised for a future that promises growth, innovation, and sustained leadership. #india #innovation #sales #fmcg Hindustan Unilever Dabur India Limited Patanjali Ayurved Limited Procter & Gamble GSK Consumer Healthcare India