Carlotta Rossi Spencer, Head of Branded Entertainment Business Development, chats with Señal News about the exciting evolution of branded content and its growing value in the industry. Read the interview here: https://lnkd.in/eiRx2K28 #BanijayBrandedEntertainment #WeAreBanijay
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Broadcasters all over the world rely on us when delivering the news, which is why brands too trust us to bring our broadcast level of quality to produce next-level brand content. Why choose Headline? Because we're trusted by the best in the industry. Discover more about our heritage of excellence and services: https://headline.be/ #VideoProduction #TrustedByTheBest"
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Don’t forget to register for our next webinar covering the MASSIVE entertainment industry! Learn about where people engage with entertainment-related content most and how brands are finding success leaning on fandoms. #InfegyInsights #ConsumerIntelligence https://bit.ly/4a4lPGo
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Read more: https://bit.ly/3sNwnJV One-page wonder! FlixForge's purchase interface is minimalist and user-friendly. Enter details, accept terms, and voila! A frictionless path to your favourite content. 📑💼 #OTT #OTTContent #WebOTT #OTTMarketing #OTTSubscriptions #OTTAdvertising #OTTIntegration #OTTAnalytics #OTTPartnerships #MediaStreaming #OTTVideo #StreamingMedia #OTTContentDelivery #OTTProviders #OTTStreaming
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Tune in to the webinar with MNTN on April 26th to discover the newest innovations in CTV, uncovering how they enhance marketing strategies and provide valuable insights into launching budget-friendly campaigns and creating adaptable creative content. #Ad #CTV #MarketingStrategy
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We predicted in the 2024 AlixPartners Media & Entertainment Industry Predictions Report that the advertising-supported video on demand (AVOD) market will grow significantly in the next five years. In this follow up article, we explore why video content streamers are emphasizing advertising revenue and the key factors that impact their ability to maximize it. https://lnkd.in/gFGmGKSv
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Read more: https://bit.ly/3sNwnJV No more waiting! FlixForge's search functionality is instant and robust. Type and see results pop up, making content discovery efficient and enjoyable. 🔍🎉 #MediaDistribution #OTTContent #WebOTT #OTTMarketing #OTTSubscriptions #OTTAdvertising #OTTIntegration #OTTAnalytics #OTTPartnerships #MediaStreaming #OTTVideo #StreamingMedia #OTTContentDelivery #OTTProviders #OTTStreaming
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There's a New Post on the MemberWise Blog! - The Netflix Effect: 4 Steps to Personalise Membership Experience. - By Olesia Melnichenko 🇺🇦, Content Marketing Executive, Advanced Communities "Everyone knows Netflix. This entertainment mammoth has wowed millions of people with the most engaging and professional content. As a side note, have you binge-watched their new TV show “3 Body Problem“? If not, you should!" Read more - https://buff.ly/3PShuOF
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For the latest updates on #ATF, FOLLOW us at our LinkedIn page here ➡ Asia TV Forum & Market (ATF)
As You Know… #Coproduction enhances #formats’ global appeal 🌎 Co-productions, by harnessing resources and expertise from across the globe, serve to not only broaden the scope of #content but also enhance its appeal. Among #genres, #factual content has proven to be the most mobile, transcending its country of origin. ✉ SUBSCRIBE to our newsletter now to stay in the loop: https://bit.ly/42O4yP0 #ATF2024 #Celebrating25Years #ATF #ASIATVFORUM #IndustryInsights #IndustryTrends #ContentMarket #ContentCreation #Television #TVcontent #TVindustry #MediaIndustry #ContentProduction #EntertainmentContent Mediametrie
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Senior Marketing and Brand Director | Integrating Commercial Creativity, Brand Storytelling and Emerging Technologies to power growth | Brand Content Expert | Board Advisor | RSA Fellow
When brands start investing and developing this calibre of IP and branded entertainment, everyone might start to get excited by it again. AFP was a word banned by an old boss I once worked for. It was dirty. It almost apologised for the fact the only reason this program should grace a broadcasters sacred channel, was because it had paid to be there. I uttered it once in her presence and never again… “We may be a brand but we are also a production studio, creating culturally relevant content our audience loves” was the retort. Much has changed in the media landscape since then, bar one thing. The ability for brands to create truely entertaining formats and IP that is exploitable, and delivers pounds and pence back to the brand, not just marketing dollars out the door. Before you embark on your next foray into branded entertainment, banish anything behind the scenes, “documentary” related and speak to people who understands what makes a brilliant format and who can develop entertainment IP, not your media agency. #brandedentertainment #afp #content #traitors
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Content Insider #869 - Survival The content industry's landscape is changing and everything is in flux/play. Some folks still go to movies...just not enough. Supposedly older people still stick with the day/time TV viewing that they're comfortable with and tolerate the rising bundle cost and piles of ads. The younger generations relish in having a choice of watching what they want, when they want and on the screen they want. The diversity of content offerings and whose content people select (pay for with time/money) is nerve wracking. But the dust will settle. We just aren't sure when. If you want to read the column online - https://lnkd.in/gi-S2KVz If you would like the illustrations ping us at [email protected] If you like the article, share it with a friend. If you don't, share it with two enemies or a couple of friends you want to irritate. – Andy
Content Insider #869 - SurvivalThe Content Creation, Consumption Shift Continues By Andy Marken [email protected] “Philanthropy isn't tossing a bone to a hungry dog; it's sharing when you are just as hungry.” – Necia, “Winter Sleep,” Adopt Films, 2014 The media and entertainment industry are doing great, good, bad or suck--depending on which segment(s) of the industry you’re in. Even then … it’s
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