BAMKO’s Post

Before heading into the weekend, here’s what’s "Top of Mind" for me this week in industry news:    Read: From the Pop-Tarts mascot being eaten to a Duke’s Mayo shower, college football bowl games became even more enticing to watch this year. The brands behind the Pop-Tarts Bowl, Cheez-It Citrus Bowl and Duke’s Mayo Bowl focused on creating viral moments that would capture attention and increase brand engagement. This strategy breaks through the noise and connects to audiences in ways that traditional advertising may struggle to achieve. https://lnkd.in/eqE8k_sf   Think: If someone you know owns a Stanley cup, chances are you’ve heard them obsess about it. Through a strong influencer marketing strategy, Stanley turned the cup into a trend that then created an unofficial fan club fueled by brand love. https://lnkd.in/edZS54eX Know: New year resolutions present unique brand opportunities, especially those that incorporate streaks. Popular during this time of year while consumers are committed to keeping and tracking their goals, the concept of streaks allows marketers to create engaging products that motivates users and overall enhances retention. https://lnkd.in/etftQkKk

Something we all know to be true: digital advertising is constantly evolving – with brands leveraging influencer campaigns to engage audiences in new ways. Walmart's interactive campaign for Mother's Day and Choice Hotels' collaboration with TikTok star Jimmy Darts are prime examples of how brands tap into creators' power. However, with great influence comes great responsibility—TikTok discussions are heating up over influencers failing to disclose sponsored content. As influencer marketing grows, transparency and authenticity must remain at the forefront of the industry is to retain any credibility. #DigitalMedia #Advertising #SocialMedia

Have you seen Chipotle's latest move? It's pretty genius! So, I came across this article on Marketing Dive and had to share it. Chipotle just launched a Celebrity Card, and it’s seriously a brilliant strategy to connect with Gen Z. Here’s why I think it’s so cool: 🔹Influencer Power: Chipotle is teaming up with celebrities and social media stars to create some major buzz. It’s all about using that authentic connection these influencers have with their followers to build hype and loyalty. 🔹 Exclusivity and FOMO: Only a few people get these cards, which makes them super exclusive. And you know how Gen Z loves that Fear of Missing Out (FOMO) feeling. It’s like, if you’re in, you’re in. This creates a lot of excitement and makes people want to share it everywhere. 🔹 Social Media Savvy: This campaign fits perfectly with where Gen Z hangs out online. By using platforms they’re already on, Chipotle ensures their message isn’t just seen—it’s shared and amplified by fans. This is such a great reminder for us in marketing to always think creatively and stay tuned into what our audience loves. Chipotle nailed it with this one, and I think we can all learn a thing or two from their playbook. What do you all think about this approach? Has anyone tried something similar with their brand? #DigitalMarketing #GenZ #InfluencerMarketing #SocialMedia #MarketingTrends #Chipotle #BrandEngagement #Innovation

In the digital marketing landscape, influencer marketing is key for restaurants to engage a wider audience. Social media influencers spotlight a restaurant's vibe, dishes, and dining experience, reaching loyal followers. Partnering with food bloggers or vloggers boosts foot traffic, visibility, and buzz. Their authentic content resonates, building credibility, advocacy, and enticing patrons. #InfluencerMarketing #RestaurantGrowth

Earlier this year, alternative clothing brand Ro Rox Boutique and Revive Digital discussed a unique summer campaign to take their customers on an adventure deeper into the heart of alternative culture and fashion! 🖤🔮 Embracing festival vibes and killer collaborators we showcased the spirit of their community and brand beyond just online shopping. To better highlight the brand's "all in" mindset with their customer base's culture, we collaborated on a three-month festival-inspired campaign celebrating UK's top alternative festivals and fashion! 🎶 Influencers shared their favourite festival looks and real-time moments at Glastonbury, Bloodstock, and more. 🤘🎊 How we achieved this? A dynamic fusion of giveaways, influencers, and unique user-generated content providing thirty images and ten videos by our incredible influencers showcased the best of the festival's fashion. The campaign reached over a million impressions, a reach of 195K. The brand welcomed 2.5K new organic followers and 4.5K fresh website visitors, while sales soared with 174 additional purchases! 📈 The Instagram grid bloomed with festival-themed content that celebrated summer. 🌞 Ready for a Show-Stopping Campaign? Haven't kicked off your Black Friday campaign yet? Don't worry – we've got you covered! Drop us a DM. ☕ #summercampaign #socialmediacampaign #marketingcampaign

Kylie Cosmetics 💄 Kim’s SKIMS 👗 Feastables 🍫 Prime Drink 🍼 Do you know what’s one thing common in all these brands? They all started by creators 🤳 From Instagram to YouTube. From beauty to chocolates.. Creators built million-dollar brands on social media. And they succeed! Because creator led brands are... 😍 More relatable 😊 More trusted 😎 More authentic 🤗 More community-driven And here's what driving this trend. 🔥 92% of consumers trust influencers more than traditional advertising or celebrity endorsements. 🔥 39% of social media users report that influencers or content creators impact their decisions about what to purchase. 🔥 66% of brands already report that creator-led content delivers more ROI than traditional ads 🔥 Creator economy estimated to be worth USD 500 billion by 2027 . . . I think purpose has been used to given to symbols and logos but now it's shifted to humans. What you think 🤔 — — — — — FUN FACT: Taylor Swift and Travis Kelce's relationship has brought a new legion of fans for Kelce and he's seen an uptick in 1.6 million Instagram followers 😳 #creatoreconomy #goodtimes #socialmedia #influermarketing

Coca-Cola's social media prowess has taken its Sprite🍋 and Fanta🍇 brands to new heights! From LeBron James' slam-dunked Sprite to Fanta's mouthwatering flavor parade, these fizzy drinks have become global sensations. But what is the secret behind the success of these beverage brands? How did they surpass their competition to become category leaders? There are four key ingredients here: 1) Engaging Content Ideas 2) Hiring Gen-Z Influencers 3) Running On-brand Contests & Promos 4) Tracking Social Media Analytics 5) Creative Campaigns Have you been captivated by Coca-Cola's social media magic? Share your thoughts below and let's keep the conversation bubbling! Meanwhile check out the carousel below to learn more. #socialmediamarketing #cocacola #fanta #sprite

Want to mimic the same strategies Oprah uses for your brand? When it comes to influence, there’s no one quite like Oprah! In Chapter 2 of "From Individual to Empire," we delve into her remarkable journey as the Queen of influencers, celebrating her incredible growth and brand impact. We all know she provides a LOT of fan-favorite content, but why is her annual Favorite Things list SUCH a well-branded phenomenon? It's not just a collection of products; it's a collection of products that are a direct reflection of her values and life. It's that simple. Because her brand was built on the key brand pillars that are authentic to who she is as a person, she can lean into her brand effortlessly. Her values and personality ----> brand pillars -------> messaging and products built for target audience ------> brand loyalty from those who appreciate or connect with her values and personality. It's a natural progression. Wanna test us? Check out which products made Oprah’s iconic favorite things list this year and let us know in the comments if you find ANYTHING that doesn't speak to Oprah's brand story. ➡️ https://bit.ly/49Xquul ⬅️ We'll be waiting! 🎁✨ #OprahsFavoriteThings #InfluenceEmpowered #FromIndividualToEmpire #brandingexpert #brandcheck #authenticbrand #brandpillars #buildyourbrand #influencerbranding #brandvaules

I've been in NYC for the last 4 week and I've been loving it 🚀 This week, I'm so proud to say that Kyra is hosting a fireside discussion at Advertising Week New York! Hosted by our Co-Founder and CEO Devran Amaratunga Karaca, Dev is joined by: - Daisy Boateng - AVP of Influencer Marketing at L'Oréal - Julie Selig - Head of Brand Engagement & Integrated Communications - Kiehl’s Since 1851 - Our TikTok creator, #AnnaKai (aka @itsmaybeboth) To get into: 🔥 What the best content looks like on your brand channel vs. a creator's channel 🔥 How brands can work with the fast-moving internet culture and stay relevant (I keep talking about trends on here, you'll see why at the session 👀) 🔥 Why TikTok is a strong platform bet, and how to actually win on it 🔥 Why being 'Chronically Online' is a superpower, and brands need to learn how Shoot me a DM if you'll be there! #advertisingweekny #creatoreconomy #influencermarketing