Baltimore Orioles’ Post

Ahead of the WNBA (Women's National Basketball Association) Draft and the upcoming season, Prime Video & Amazon Studios and the league have extended their media rights agreement for two more years. This renewed partnership means that Prime Video will broadcast 21 games in the 2024 season, including the championship game of the 2024 Commissioner's Cup! This extension with Amazon is a major win for the league, as it remains in the market for its next primary media rights deal. Currently, the The Walt Disney Company/ ESPN is the league's largest rights holder. 🏀 #wbna #womensbasketball #amazon #amazonprimevideo #disney #espn #mediarights #sportsbiz #sportsbusiness #marketing #media #sportssponsorships #sponsorships #ai #mensio #hive Article by Sports Business Journal

Not a done deal but the average annual revenue to the league would be $6.9B split among Disney/ESPN ($2.6B), NBC ($2.5B) and Amazon ($1.8B) over the term of 11 years.

NBCUniversal is preparing to make a major move in the sports media landscape by bidding an average of $2.5 billion per year for a package of National Basketball Association (NBA) games. The league is currently in advanced stages of a new round of media-rights deals, and Warner Bros. Discovery is making last-ditch efforts to keep the rights. This comes after Warner's TNT, one of the NBA's oldest television partners, was unable to reach a new agreement with the league before the exclusive negotiating window expired last week. The proposed deal would also see The Walt Disney Company's payments increase. Article from The Wall Street Journal #NBA #sportsmedia #NBCUniversal #WarnerBrosDiscovery #Disney #mediarights #sportsbiz #sportsbusiness #sponsorships #sportssponsorships #brandedcontent #ai #mensio #hive

Ahead of the WNBA (Women's National Basketball Association) Draft and the highly anticipated season kick-off on May 14, Amazon Prime Video and the league have extended their media rights agreement for two more years 🏀 Under this renewed partnership, Prime Video will be broadcasting 21 games in the 2024 season, up from 20 in the previous deal. This includes the championship game of the 2024 Commissioner's Cup! With the Amazon deal in hand, the WNBA remains in the market for its next primary media rights deal. The Walt Disney Company/ESPN is the league's largest rights holder, paying $25M a year in a deal that runs through 2025. Read more ⤵ https://lnkd.in/gexNu8-T

Partner Brian Anderson recently sat down with Richard Hsu and discussed his personal connection with sports and how it has shaped his career, the Sheppard Mullin Sports Industry Team and the sports business as a whole. Check out this episode of Hsu Untied: https://lnkd.in/ggFrh5dM #Hsuuntied #sportsindustry #sportsbusiness

The most anticipated Sunday of the year in numbers

As teenage sensation Luke Littler turbocharges interest in darts, O&O's Joe Topping and Charlie Catterall explore how the success of individual athletes can be best harnessed. "The extent of the impact of the ‘Littler Effect’ will largely depend on darts’ ability to convert as many of these new, ‘intrigued fans’ as possible into casual fans in the short term, and then, in the long run, convert them into avid fans. The more successful a sport is in doing this, in theory, the greater the value of future rights deals." Read the full article here: https://lnkd.in/eRrHprms #darts #sports #broadcasting

TVOT CONNECT: Jon Giegengack will join myself and Colin Dixon of nScreenMedia to talk about The #Evolution of #Sports #Media! Register for this session: https://lnkd.in/g-RDG3Yq Or, subscribe as a member: https://lnkd.in/g3NmaB4A TOPIC: It is a common belief that one genre of content continues to drive passion and demand: sports. What’s the Score? We will explore how fans and consumers value sports – including sports-adjacent content. We will discuss sports fandom vis-a-vis consumption platforms. How ‘sticky’ is exclusive content on a platform for subscribers’ or viewers’ retention or acquisition? Does it differ by major US sports? Does fragmentation impact the overall fan experience? The potential impact of *Spulu,* the controversial proposed sports streaming service from The Walt Disney Company, Fox Corporation, and Warner Bros. Discovery.

Just finished these two incredibly interesting reads from Clive Tyldesley and Micah Richards. Insightful knowledge on two different sides of journeys into the sports media industry. With key knowledge in both that I’ve already taken on board, and looking to put into practice straight away to excel in my career as much as possible! #sportsmedia #football #footballmedia #sportsbroadcasting #journalism #reading