Introducing #ShortBoySummer. This latest brand campaign from Bally Sports leans into the fandom of baseball, and the recent rule changes that have resulted in shorter games. The reality is there’s just not enough time for the “tall boy” beers of years past. Shorter games, call for shorter beers. Special shoutout to R&R Partners for helping to bring this to life. #creativeadvertising #brandmarketing #sportsbusiness
These nip cans were a 90's beer league staple
Diamond Sports Group CEO David Preschlack shared his thoughts with John Ourand at Puck about what's next for the company and why he believes that everyone in the business—distributors, the leagues, the teams—are better off with a fully intact Diamond Sports Group... "Given our rights portfolio and given our partnership with Amazon, we’re best positioned to innovate the fan experience in a meaningful way… Diamond, in the near and long term, is the best economic engine for our team partners to drive maximum value.” #RSN #cable #sportsbroadcasting #sportsmedia
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