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CEO & Executive Director at BackLite Media UAE | Helping brands be seen, appreciated, and desired in Dubai and Abu Dhabi.

As the UAE summer drives people indoors, malls become the go-to destination for individuals seeking entertainment and dining options. This seasonal shift offers advertisers a unique opportunity to connect meaningfully with their target audience. Here's why mall advertising is a strategic move this season: - Increased footfall leads to increased impressions. - Prime locations delivering maximum impact. - Extended engagement opportunities due to increased dwell times. At BackLite Media, we take pride in our extensive network of retail media spaces across key malls in Dubai and Abu Dhabi, including Dubai Festival City Mall and The Galleria al Maryah Island. Leveraging our Retail Collective in these prime Dubai and Abu Dhabi malls can help elevate your brand's profile, get customers talking, and influence decisions right where it matters most—at the point of sale. #OOHAdvertising #TheRetailCollective #BackLiteMedia

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Nader Hamwi

Founder & CEO Empire LLC. DOOH Screen Network 3D Drone Shows Expertise Marketing strategy Advertising consultant Events in the Gulf Region

3d

📶✔️ Aowsome 😎

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