We all at BA Diversity Media are extremely sad to hear of the closing of Brand Advance SSP in the UK.
This was the first company founded by Christopher Kenna to tackle inequality in the Media landscape.
BA Diversity Media Inc owes so much to the trail this company blazed in the UK and allowed us to set up a company in the US, although different services and offering - we continue to ethos of Nothing About Us Without Us. We have welcomed many staff to this business and will continue to push the industry globally in much the same way for change.
Thank You to everyone at Brand Advance SSP for leading the way ! We hope to continue your work with pride.
Brand Advance SSP Founder Chistopher Kenna & Dean Evans When are we getting paid for the campaigns we ran from MAY 2023 till November 2023, you cannot hide behind some Administrators. We Need our full Payments as our PUBLISHERS deserve it rightfully
Have some dignity, you stole OUR BREAD AND BUTTER. You will never succeed in any business as KARMA does not spare any one, it will come back to 10 folds. So be RIGHTEOUS and do the right thing. PAY YOUR PUBLISHERS
#NOPayments #DEFAULTERS #PUBLISHERSPAYMENTS
Brand Advance SSP Has not paid us 1 full invoice out of several. They never had the courage to inform publishers about their clients who are not paying them. We would stopped working with such company. We need our paymnets
In the realm of business strategy and sales, the power of personalized gifting and internal recognition programs cannot be overstated. They serve as a cornerstone for strengthening bonds, elevating brands, and igniting motivation. Our partnership with Texas Christian University Medical Graduates is a great example. Personalized footballs, inscribed with residency locations, became cherished tokens of their journeys. This is just one illustration of the customization options Big Game offers. By incorporating personalization into your gifting and rewards strategies, you not only show appreciation but also reinforce a sense of belonging and commitment, driving long-term success. #BigGame#CustomFootball#TCU
𝗖𝗢𝗪𝗕𝗢𝗬𝗦 X 𝗖𝗢𝗠𝗠𝗔𝗡𝗗𝗘𝗥𝗦
Dallas Cowboys game day, frame by frame.
“𝙃𝙊𝙒 𝘾𝘼𝙉 𝙄 𝙎𝙃𝙊𝙊𝙏 𝘾𝙊𝙒𝘽𝙊𝙔𝙎 𝙂𝘼𝙈𝙀𝙎?”
I’ve touched on this in a previous post, but I know there’s been a bunch of new faces reaching out about it. As far as I know, there’s only a few routes that you can take. You either gotta 1) Work for the Cowboys ✭ 2) Work for a news station/broadcast company & get a press pass/credential through them 🪪 or 3) Work for the National Football League (NFL) either for NFL Films or through their NFL LCC program 🏈
“𝙒𝙃𝘼𝙏 𝙄𝙎 𝙏𝙃𝙀 𝙉𝙁𝙇 𝙇𝘾𝘾 𝙋𝙍𝙊𝙂𝙍𝘼𝙈?”
The NFL Live Content Correspondent Program is a program at the NFL that places creative and social media-minded #videographers and #photographers in every NFL market to capture content for NFL stakeholders as needed, 365 days a year 📆 You don’t even need a degree to become an LCC, just equivalent work experience. You do, however, have to own your own equipment and be able to capture photo & video (📱 📷), but it’s an incredible way to break into sports and meet a ton of really great & talented people along the way. For more info search NFL LCC program 🔎 You’ll find a link to their LinkedIn post ⬅️
“𝙒𝙃𝘼𝙏 𝘼𝙍𝙀 𝙔𝙊𝙐𝙍 𝘾𝘼𝙈𝙀𝙍𝘼 𝙎𝙀𝙏𝙏𝙄𝙉𝙂𝙎 𝙄𝙉-𝙂𝘼𝙈𝙀?”
Honestly, it changes so much throughout the day - especially if it’s like a 3:25pm game, where we’re constantly adjusting our white balance, exposure, and shutter speed throughout the day. My main goal though, no matter what the environment or time of day, is to make sure I have a balanced image. I’ll adjust my iso, aperture, and shutter speed constantly throughout the day, just to make sure I’m nailing white balance, exposure, and focus. 💡Free Tip - using a camera with internal NDs makes this process so much easier!
Seattle Seahawks up next ➡️
Let me know in the comments if you have any questions about gamedays, gear, or whatever👇🏼
#blackmagic6kpro#laowa#nanomorph27mm#atomosshinobi#canon70200mm#davinciresolve#premierepro
Do you know what the different types of "non-apologies" are?
No? Alright, let's talk about them for this weeks Friday's Featured Creative.
1. Shifting Blame: "I'm sorry if you were offended by what I said."
2. Minimizing the Issue: "I'm sorry you feel that way."
3. Deflecting Responsibility: "I'm sorry you misunderstood me."
4. This Anaheim Ducks Rebrand: "We are sorry you want the original brand back, how about we meet in the middle?"
No thank you. The 2006 buyers, The Samueli Family, are fighting to distance themselves from the The Walt Disney Company era ownership of the Mighty Ducks. This recently unveiled change feels like a non-apology from the organization for killing one of the most beloved brands of the league nearly 20 years ago.
Sure, VP of Marketing Merit Tully makes a good point that the orange better represents the citrus heritage of Orange County, their home.
and yea....the only Stanley Cup they have ever won was in the second era of branding.
then maybe...dropping the "Mighty" from the name both reflects the general nomenclature around the team and offers a stronger business platform.
Wait did I just negotiate myself into liking this?
Aaron TeatsAmanda Le Nice work.
#professionalism#rebrand#sportsmarketing
#ImmersivelyDifferent: From Barbenheimer and Taylor Swift’s unlikely NFL "takeover" to Grimace’s birthday at McDonald's, 2023 generated a lot of creativity in our industry. It also brought a lot of inspiration. Read more below about some of the advertising that inspired us.
Amazon’s Christmas commercial inspired Lynette McCarthy to get out and do what she used to love doing. To stop watching from the sidelines and enjoy life to the fullest.
Sean Crane found inspiration in an industry he knows little about—Wieden Kennedy’s Clash from the Past campaign for the Clash of Clans. It goes to show it’s the ideas, not necessarily the subject matter, that makes a great campaign.
Renowned for durability and sleek design, Stanley tumblers are nearly everywhere. But it’s more than their quality that sets them apart—it’s their people. When a video showed a Stanley surviving a car fire, the CEO offered to replace the person’s vehicle. The story served as inspiration for Julie Jarvis, proving a brand’s good will can have a lasting impact.
Andrew Wood was enlightened by Decathlon's dedication to celebrating ability rather than picturing disability—installing 25 signs created using a universal sign of access.
Lindsay Trobel, MBA’s dream came true with Walmart’s Black Friday commercials featuring some of our favorite Mean Girls characters. Using the beloved characters we haven’t seen together in years was an ingenious way to reach new audiences.
Donna “Mama” Kelce’s partnership with Raising Cane's Chicken Fingers had KaLyn McCullough feeling the trust and familiarity of a Midwestern mom. It also had her consider driving the 70 miles to the nearest one because Mama Kelce told her to stop and get some chicken.
We’re not crying, you’re crying. Emily Brewer loved Apple’s holiday spot because it “has just enough cheese to make you smile without being too heavy-handed.”
Where did you find inspiration this year?
#happynewyear#nye#inspiration
@nike great ad for ending a relationship; and the following story on the power of TIGER's RED shirt consistency, well, brands....take heed...
https://lnkd.in/ejYCH99T
Marketing That Works! Click ‘visit my website’ & see! | Millions in trackable revenue generated for our clients | Business Anchors Podcast Co-host | I write ‘The Friday Club’ (weekly Marketing newsletter)
We can all learn a thing or two from Gap's latest campaign, 'Linen Moves', here's why it's a clever move:
1. It's attention-hacking
↳ Partnering with Tyla fresh off her Grammy win? That's bound to generate EVEN more hype & Gap can piggyback off of the peak in attention. The Sidemen do this well. They partnered with Luke Littler when he blew up. They did the same with Hardest Geezer when he finished his crazy running challenge.
2. It's an 'authentic' partnership
↳ I hate that word just as much as you, but it's true. Tyla isn't just a face for the campaign; she's behind the scenes, weaving her unique style into the fabric of the collection. We can sniff an inauthentic partnership a mile off! This seems legit.
3. It's just a smart move for Gap in general
↳ How can a nostalgic brand that has lost it's popularity re-engage the younger generation? Align itself with the people they look up to. Smart move Gap. I see what you're doing!
What do you think of Gap's approach to become relevant again? Clever? Or not?
What's unique about branded promotions? They celebrate and cement unique life events: a conference or retreat, a sports team victory, a fund-raiser or a business award or recognition. Whether it's a branded jersey, shoulder bag, trophy or jacket, it's a tangible reminder that can rekindle the emotions of a moment. And it's a perpetual reminder of the generosity of the brand behind it. Need ideas? Let's talk.
#brandedpromotions#employeeapprecation#employeerecognition
We researched which celebrities have made the most Super Bowl appearances from 2013-2023. Our infographic reveals the playbook of ad success. Let's break it down:
Dynamic Duos: Notice how Rob Gronkowski and T-Mobile teamed up multiple times, creating a winning streak in the advertising world? It's a testament to the strong bond between star power and brand messaging that echoes beyond the screen.
The Comeback Stars: John Krasinski's recurring roles for Esurance and Hyundai show that once you score a touchdown with viewers, brands will want you back in the game. These repeat appearances are like victory laps in the ad space, solidifying a celeb's star status.
Industry Huddle: The diverse lineup of brands - from Bud Light tapping into the humor of Arnold Schwarzenegger to Amazon Echo showcasing the versatility of Missy Elliott - reflects the Super Bowl's role as a grand stage for various sectors to shine.
Follow Booking Agent Info for more insights like this!
#SuperBowl#SuperBowl2024#SuperBowlAds#SuperBowlCommercials
Why is #Starbucks so successful in communicating a"Human Centered" vision?
Karen Zeigler, a Design Thinking Consultant explains what makes them so successful and how they create community and emotional connection as a result.
Listen to our entire episode with Karen on the Ovationz YouTube channel, or book Karen on our platform for your next corporate engagement.
#coffee#connection#community
Digital Media, Diverse Audience, Reach Diaspora, Direct publishers
4wBrand Advance SSP Founder Chistopher Kenna & Dean Evans When are we getting paid for the campaigns we ran from MAY 2023 till November 2023, you cannot hide behind some Administrators. We Need our full Payments as our PUBLISHERS deserve it rightfully Have some dignity, you stole OUR BREAD AND BUTTER. You will never succeed in any business as KARMA does not spare any one, it will come back to 10 folds. So be RIGHTEOUS and do the right thing. PAY YOUR PUBLISHERS #NOPayments #DEFAULTERS #PUBLISHERSPAYMENTS