🚀 Exciting News Alert! 🚀 We’re thrilled to announce a significant stride towards expanding our footprint in the Nordics! Today, we are proud to share that we’ve acquired approximately 26% of Eniro Group AB (“Eniro”), solidifying our commitment to building one of Europe’s foremost digital advertising platforms. This strategic investment marks a pivotal moment for us as we continue to integrate networks of digital audiences, publishing, and advertising technology. Through this partnership, we are not only acquiring shares in Eniro but also forging a collaborative alliance aimed at revolutionizing the digital advertising landscape in the Nordic markets. 👉🏼 Check out the full PR to know more about what it means for our partners and advertisers : https://lnkd.in/gX6ngCkc
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Helping suppliers, vendors and other businesses that provide services to media owners understand how best to work with them, refine value propositions and identify new opportunities is a key service FIPP Consulting can provide - loved this project with Stibo DX and James Hewes
This project with Kim Svendsen and the team at Stibo DX was a great example of how FIPP Consulting can help businesses to understand how best to work with media owners, hone their value proposition and adapt products and packaging accordingly. Do get in touch if you would like an introductory call to discuss how we could do the same for you...FIPP - Connecting Global Media https://lnkd.in/evttTEzh
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George Popstefanov agrees with Talia Arnold -- the linear sales funnel is dead! See what else he had to say onstage at Cannes Lions International Festival of Creativity with Stephanie Paterik of The Current below. And stay tuned for another hot take from Talia in The Current coming soon! https://lnkd.in/gsudtkQz #salesfunnel #marketingfunnel #consumerinsights #marketingandadvertising #cannes2024
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𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗬𝗢𝗖 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗩𝗶𝗱𝗲𝗼 𝗮𝗱? 🎥 Dive into the world of YOC with Olivija Dora Valanciute, one of our Product Owners in Berlin, as she explains what the YOC Universal Video Ad is all about! Stay tuned for the next YOC Insights, as we unveil the latest innovations in digital advertising. 🌐✨ #AdTechnologie #innovation #DigitalAdvertising
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2moFantastic update!