Is International Women’s Day becoming performative?
International Women’s Day is a time to lobby for change, raise awareness about discrimination and celebrate women’s achievements. Sadly, singular social media posts that simply name the women in brands' teams can come off as insincere and performative, reducing the occasion to a marketing ploy.
Women who make and drink whisky deserve representation and recognition all-year round, not just for one day when they’re highlighted to demonstrate organisations’ ‘diversity’ before becoming absent from feeds the remainder of the year.
Why is year-round recognition important? Although women have always been a vital part of the whisky industry, they’ve rarely been represented in advertising campaigns, or at industry events and awards. Even today, representation is concerningly low, with just 16% of women working in whisky believing they’re fairly represented in marketing or at industry awards*.
The theme for this IWD is #inspireinclusion, so why not make a committment to highlighting and celebrating women among your organisation and consumer base 365 days a year, rather than just 1?
Here are some ideas of how to do just that:
• Commit to showing more women enjoying whisky on your socials
• Feature women in your business on your socials (if they're willing).
• Stories about the women in your business can help connect audiences to your brand (did you know consumers are more likely to favour marketing when women are positively portrayed?)
• Put them forward for industry events, from tastings and networking to conferences and panels
• Nominate them for industry awards
Head to our website to learn more about how to support women in our industry: https://lnkd.in/e2SWwi-E
*Do You Even Like Whisky? survey, OurWhisky Foundation, 2023
#WomenInWhisky #OurWhiskyFoundation #InternationalWomensDay #Whisky #IWD2024 #representationmatters #whisky #whiskey #womenmakewhisky #ourwhisky #femalefounders
Workspace Experience Lead (West Asia) with JLL on HSBC Account
2moWow wow wow! Cannot think of anyone else who’d deserve this more than Sheetal Vanwari ! Very well earned and truly well deserved!!! Hearty congratulations superstar 🫡😍