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So excited to announce our latest offering!!! Full Cup Solutions Launches Visitor Audit Assessment for Wineries The Comprehensive Program Offers Expert Analysis to Enhance Visitor Experiences and Drive Growth April 30, 2024, Paso Robles, CA—Full Cup Solutions, a full-service consulting firm specializing in business strategies for agriculture and beverage industry clients, announced today the launch of their “Visitor Audit Assessment” program. Created by Full Cup Solutions Principal Amanda Wittstrom Higgins, the multi-phase audit and assessment evaluates all critical aspects of a winery’s hospitality and customer service, offering insights and practical solutions to enhance the customer experience, identify new opportunities, and improve operations.   Over the course of multifarious and strategic visits, anonymous reviewers—trained by Wittstrom Higgins and representing varied customer profiles, industry expertise and perspectives—evaluate the direct-to-consumer experience through a distinctive methodology that encompasses comprehensive data analysis, scoring systems and supplementary observations. Areas of focus includes digital communications, booking process, brand continuity, staff presentation, wine club acquisition and tasting experience, as well as customized areas of interest as indicated by clients. Upon thorough examination of the results, Wittstrom Higgins will personally engage with clients, delivering insightful recommendations for enhancing operational efficiency and driving long-term business growth.   “With its unique 150 point evaluation of over a dozen critical categories, the Visitor Audit Assessment provides a valuable perspective on the essential components that can make or break the visitor experience,” says Wittstrom Higgins. “By evaluating the entire customer experience from start to finish with the trained eyes of our experienced assessors, businesses will gain new insights on how to offer a more compelling—as well as profitable—visitor experience in this increasingly competitive market.”    Many wineries are looking for ways to attract and retain new and existing customers, differentiate themselves with engaging experiences and excellent customer service, and drive increased revenue within their establishment. The Visitor Audit Assessment has been designed to offer the best, fastest, and most efficient way to critically analyze current operations, uncover new opportunities, and maximize impact.   For more information on the Visitor Audit Assessment, go to https://lnkd.in/gkcVSQmT . Press inquiries can be directed to [email protected]. 

Nice to have a lengthy chat with Huon Hooke about this & share some of my thoughts wearing my old Organisational Psychologist hat! People often say “women make better winemakers.” It’s just plain wrong - it’s simply not backed up by any substantial evidence. What statements like this do is take attention off the the actual evidence that we do have. Which is that women simply have to work a whole lot harder (and often sacrifice more) to get into those head winemaking positions in the first place - and that’s because of widespread biases that exist in their hiring and career promotion. If you are in the Australian wine industry and your role involves hiring or promotion, and you’ve never had any kind of unconscious bias training then you are unknowingly perpetuating the problem in limiting the diversity of our workforce (gender or otherwise). In my opinion, things will continue to move at at snail’s pace in our industry unless widespread recruitment and unconscious bias training is implemented immediately. We are decades behind on this.

Think women are ace? Prove it. Support their businesses by buying from them. Let me help you make the first move ➡️ www.hellamallow.com.au 😏😏😏 #IWD2024 #SmallBusinessAustralia #smallBusinessVictoia #WomanInBusiness

How to make it in the wine industry as a woman

Proof why going for Wine Practical Training is important. In the end of the clip, the sad moment comes just because cast did NOT know the correct method for opening a bottle of sparkling wine. If you need to send your staffs for wine trainings please contact me 🤣

The world of wine has traditionally been a masculine arena where very few women have been allowed to play. Fortunately, this is no longer the case, and although the wine industry still has a masculine flavour, more and more women are entering the field.   Prominent women planted the first seeds, and today some of the world's top winemakers are women. Dive into the article and read about 12 women who have made a massive impact on the industry.

The wine industry has a rich history of succession from father to son. The industry is slowly beginning to shift, but still women make up less than 20% of winemakers. What can you do to support women in winemaking? In honor of Women’s History Month, WSET student Nicole explores the topic in this blog!

Did you miss the chance to catch Napa's Women in the Wine Business event? No worries! The article below shares some highlights of this wonderful event. Head on over to the link to learn more: #napabusiness #napacounty  

Learn more about the origin story of Dunn Vineyards from Lori Dunn!

“I think having this type of program, specifically for women, is very helpful because if we support women in business the whole economy does better.” 👏 Check out the article below which shares how our government’s Women’s Entrepreneurship Strategy is helping women like Patty scale-up their business strategically, and introduce them to a supportive network of women who are helping them reach their goals.