Last week, our team helped orchestrate the #AmazonCustomerTrustEvent alongside Amazon and #Deuxmoi. Together they hosted an immersive theater experience highlighting key Amazon customer trust topics such as impersonation scam prevention and anti-counterfeiting. Throughout the evening guests embarked on a Clue-style adventure mystery, where they were challenged with identifying the fraudster hiding amongst us. DeuxMoi played a pivotal role by sharing real-time clues via screen projectors and voiceovers linking back to Amazon trust themes. The immersive experience wasn't just about entertainment; it was a strategic effort to connect with a broader audience, foster new relationships, and educate customers on how Amazon protects shoppers everyday. A massive thank you to everyone involved in making this event a success! Stay tuned for more exciting collaborations and initiatives on the horizon.
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🌎 Amazon and Walmart Leverage Gaming for Innovative Revenue Streams 🎮 Amazon is expanding into gaming-inspired movies and introducing ads on Prime Video, aiming to diversify and enrich its content offerings. 🛍️ Walmart collaborates with Unity, allowing creators to sell real items in games, enhancing interactive customer experiences. 💡 Both initiatives are strategic responses to consumer spending concerns, with innovative approaches to keep consumers engaged and open new revenue streams. 📉 Amidst rising inflation and economic uncertainty, these moves reflect a pivot towards more immersive and commercial digital experiences. #Amazon #Walmart #Innovation
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#Walmart's acquisition of #Vizio is a data power play that creates a feedback loop that even Google and Amazon will envy. A nice time to be sitting on the sidelines with a treasure trove of cash as content owners address a shift in consumer viewing (by force or choice, depends on your POV). Meanwhile, brands contend with signal loss (e.g. 3p cookies, CTV). Netflix, The Walt Disney Company, Comcast and Apple are largely considered THE #mediatechnology power brokers. However, there are PLENTY of companies with inroads and resources to innovate and prepare for the new data/media economy, incl. Samsung Electronics, Target, Meta and T-Mobile. #streamingtv #CTV #ecommerce #adtech
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The Metaverse in real life. Aka Storyliving. Aka, what Disney did so well for years (and still does). As someone who came from theatre, I welcome this opportunity. Adaptation is likely the most important skillset to meet today’s need for companies to engage viewers in meaningful and multiplatform experiences. Some of what is decribed in this article is still a little vague, but essentially giants like Netflix are realizing you can capitalize on your IP, by allowing audiences to enter into story worlds. While Disney is expanding into Fortnite, Netflix is coming to a mall near you! P.S. Imagine the product placement opportunities?! Fashion, you’re already in a mall! But fashion of your favorite character which you can then purchase - on the spot, maybe signed by an actor, maybe a limited edition. My dream would be a mall that gives a pop up space to independent creators. #SherwayGardens - what about that space where Nordstorm used to be? Netflix - would you consider giving a corner to indie artists who can ‘pilot’ new ideas? #storyliving #multiplatformstorytelling #Netflix #theatre
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Financial Guide for Successful Attorneys ◆ Experience the Difference Specialized Planning Can Make ◆ Founder and Owner of Balanced Capital
Certainly! Post: Disney masterfully shows that technology isn’t just an add-on, but a core enhancer of the user experience. Recognizing that their patrons are constantly connected, Disney provides complimentary Wi-Fi across parks and hotels. The ‘My Disney Experience’ app is a visitor's real-time guide, offering insights from ride wait times to mobile food ordering. And then there’s the MagicBand - a wristband that serves as a ticket, Fast Pass, and wallet, all in one. What sets Disney apart? The seamless integration of tech. It’s not just about adding features, but about crafting an effortless, magical experience. The lesson: When technology prioritizes the user's journey, it transcends function and becomes a part of the enchantment.
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#CustomerExperience by The Walt Disney Company Did you know Disney purposely places popcorn vending at the entrance to the park? When the park opens, the popcorn is already popping as guests walk past on their way into the park. How many buy popcorn at 8:30am? Very, very few. So, why does Disney do it? Smell They are using all of our senses to build the layers of a magical customer experience - like a beautiful tapestry. One thread may be nice, but the way you put it together makes something really wonderful and memorable. "The smell of popcorn communicates the "living movie" message of the park." Disney purposely uses all five of our senses #Sight, #Sound, #Smell, #Touch, and #Taste when designing customer experiences. Sound In ecommerce, many of us know the awful high-pitched beep a scanner makes when it successfully captures the code. It's done its job but it's not wonderful by any stretch of the imagination. In Hong Kong, Disney cast members (employees) use an RFID-based self-serve costume system. When the cast members scan costumes for check out the scanner makes a popping bubble sound to signal success. When checkout is complete, the system makes Tinker Bell's "magical jingle" sound to signal completion. I encourage you to think about how you could improve a customer experience using all 5 senses: sight, sound, smell, touch, and taste - both internal and external. Remember, It's not just what you say or what you do. It's about what they experience that determines if their experience is magical. Couldn't we all use a little magic in our day?
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Netflix's footprint is expanding with two physical locations planned. More than ever, they need the chain ⛓️👇🏼 Netflix is a digital-first company (especially since it finally wound down the DVD mail business). This means that it only knows its consumers through their digital accounts. But the company is quickly engaging users in more ways at it attempts to justify rising subscription prices: IRL activations, physical merch, access to games, and more. Of course, anything that requires a Netflix account to log in (as their games do) is easy for connecting the dots across experiences back to the same user. But with these Houses, and other physical activations and merch, Netflix is increasingly putting itself in a position where it may not be able to access users' data and how they're engaging outside of the core app. That's where web3 comes in. I wrote about what a single Star Wars NFT, for example, could mean for a company like Disney (https://lnkd.in/egwNCQ_n). But Netflix has the benefit of being tech-native, smaller, and has the ability to consider the implementation of web3 at the onset of these new initiatives, vs trying to bring web3 functionality into existing and silo-ed parts of the business as Disney would have to. Either way, doubling down on transmedia and finding new ways to entertain fans outside of the app is a smart move. The next smart move will be building all of it on the rails that will let Netflix's growing media, gaming, retail, and fandom empire connect. Ted Sarandos, Greg Peters, Reed Hastings ready to chat when you are! https://lnkd.in/eP4QWKMZ
Will Netflix Houses be the new movie theaters?
fastcompany.com
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Digital Marketing & E-commerce Strategist | Driving Brand Partnerships | Boosting Profits and ROI through Strategic SEO & PPC
Walt Disney once said, 'People spend money when and where they feel good,' and some iconic brands bring this wisdom to life! 🛒💰 Apple 💻 : Their retail stores are more than just shops; they are immersive, futuristic spaces where customers can explore, learn, and receive personalized assistance. Starbucks ☕ : Walk into a Starbucks, and you're greeted with the aroma of freshly brewed coffee, soothing music, and friendly baristas. Amazon 🛒: With a seamless shopping experience and a hassle-free return policy, Amazon ensures that customers feel good about their online purchases. So, as you navigate the business world, channel your inner Walt Disney and ask yourself: 'Am I creating an experience that makes people feel good?' 🤔✅ #customerexperience #onlineretail #businessgrowth
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🔎 Media companies are seeking new, innovative ways to engage with audiences—and they aren't alone. While consumer brands have a history of Hollywood cameos through strategic ads and product placement, in 2024 the script is being flipped. Rather than bringing their product to films, consumer brands are taking production into their own hands. Starbucks has launched Starbucks Studios in partnership with Sugar23 to produce original content. Fashion giants Saint Laurent and LVMH have also entered film production, with Saint Laurent debuting at the Cannes Film Festival 2024 and LVMH exploring opportunities for brands like Dior and Louis Vuitton. 🎥 AB InBev and Mailchimp are similarly investing in media projects to leverage storytelling for enhanced consumer engagement and loyalty. In a similar fashion, Walmart has released Walmart Realm, an influencer-driven virtual shopping world, showcasing how brands are innovating to connect with consumers in new and immersive ways. #MediaInnovation #ExperientialEntertainment #BrandStrategy #ConsumerEngagement
💡 Netflix Experiments with Experience in 2025 Netflix is set to open Netflix House in Dallas, TX, and King of Prussia, PA, in 2025. These 100,000 sq. ft. venues will offer immersive experiences based on popular shows, along with themed retail and dining. This innovative venture offers an interesting response to a steady decline in movie theater attendance, with U.S. ticket sales dropping 38% in the last decade (per The Numbers). Netflix House looks to fill this brick-and-mortar gap in media by providing a space for fans to experience their favorite content in new, engaging ways. As streaming explores novel formats like VR and gaming, Netflix House represents an intriguing experiment in media consumption. #Netflix #EntertainmentIndustry #ExperientialEntertainment #MediaInnovation #IndustryTrends
Netflix House Will Let You Experience Your Favorite Shows, Movies in Real Life
netflix.com
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Blockbuster and Chill is arguably the biggest missed opportunity in recent times. What I mean by that: We all know Blockbuster was the leading name in movie rental. And “suddenly” a much smaller company took over the world! Netflix and Chill was born. Netflix foresaw that watching movies at home - was much more than just watching movies at home. It's time for ecommerce to do the same. You see… AI is the new Netflix and Chill of ecommerce. And I’m afraid big retailers are still walking to Blockbuster and renting. Over half of shoppers are bouncing off their sites because of poor search. This category hasn't improved since online shopping was invented! So Miros built Netflix for ecommerce. It's a Wordless search technology that uses visual search patterns and AI to read product photos and more easily put the right items in front of the shopper. We're helping retailers support shopping as a cultural movement. Helping their customers have their own Netflix and Chill experience. Don’t let the “Blockbuster and chill” effect haunt you. #ecommerce #retail #onlineshopping #netflix
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