In a world where it's so easy to let generative AI create average ads, Steven Seddon, CMO at Ice Travel Group, advocates for marketers always combining brand and distinctive assets with performance marketing. Tune in to the latest episode of the #ShinyNewObjectPodcast to hear why human creativity combined with tech is the way to go in #DataDrivenMarketing. Steve also gives us top tips for students looking to break into the industry - lots of great lessons in this conversation! Episode link in comments ⬇ #marketing #advertising #performance #adtech #creativity
Thanks Tom Ollerton was great to get together and do this. Took me a while to build up the courage to listen back to my own voice 😂
Listen here: https://tinyurl.com/4bdd8m38