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Big brands can learn a lot from scaling brands when it comes to #creative #effectiveness, and vice versa. In a recent conversation with Big Black Door's Gareth Turner, AC's Tom Ollerton covered: 💡 Why following best practice is not the way to succeed in #DataDrivenMarketing 🔍 How testing lots of ads helps optimise marketing spend ⏰ Where challengers gain over big brands in speed & agility We've put together a summary for you on the blog ⬇ #creativity #advertising #data #optimisation #creativeeffectiveness #budget

How to Improve Creative & Media Effectiveness — Automated Creative - AI driven ads for social and display

How to Improve Creative & Media Effectiveness — Automated Creative - AI driven ads for social and display

automatedcreative.net

Gareth Turner

A strategic marketing advisor & keynote speaker - working with food and drink brands to get big brand thinking into their marketing | NED | Ex Heineken / Arla Foods / Weetabix.

2mo

Thanks for the shout out Automated Creative and Tom Ollerton

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