Big brands can learn a lot from scaling brands when it comes to #creative #effectiveness, and vice versa. In a recent conversation with Big Black Door's Gareth Turner, AC's Tom Ollerton covered: 💡 Why following best practice is not the way to succeed in #DataDrivenMarketing 🔍 How testing lots of ads helps optimise marketing spend ⏰ Where challengers gain over big brands in speed & agility We've put together a summary for you on the blog ⬇ #creativity #advertising #data #optimisation #creativeeffectiveness #budget
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In the tapestry of digital landscapes, advertising isn't just a needle; it's the thread that connects creativity with commerce, weaving patterns that can either enchant or repel our audience's gaze. 🌐✨ - We're living in a golden era of advertising innovation! - The tools at our disposal would stun even the Mad Men of yesteryear. Stories transform sales pitches into connections. Rather than merely showcasing a product, we paint vivid narratives where our audience is both the protagonist and the architect of their dreams. 🎨💭 But let's chat strategy! - Traditional advertising shouted from the rooftops; now, we start conversations in whispers, drawing in those truly interested. - It's about the pull, not the push. We invite engagement, cultivating a garden where interest naturally grows. The alchemy of data analysis and creative storytelling is a potent spell. Metrics illuminate the path, but it's the human touch that enthralls the heart. 💡❤️ Analytics tell us where our audience lives; creativity determines how they feel when we knock on their door. Yet, with great power comes great responsibility: - We must champion ethical advertising — honest, transparent, and respectful. - It's not just about selling; it's about contributing value, sparking joy, and building trust. What sets apart a good campaign from a legendary one? The ability to listen. To resonate. To evolve. 🚀 - A static campaign is a wallflower at the digital dance. - Be the life of the party: dynamic, responsive, unforgettable. I'm excited to explore the frontiers of advertising, where every tweet, every post, every click is both an experiment and an adventure. 🌟 Always happy to connect with fellow pioneers at the edge of this vibrant, ever-expanding universe. Feel free to reach out if you're ready to turn the volume up on your brand's story—and if you're looking for more insights, check out my friends at Emojo Digital. They're wizards at this stuff! [https://lnkd.in/dSR--ra5) Here's to the ads we can't wait to click, the slogans we hum in the shower, and the brands that feel like old friends. Here's to advertising! 🥂 #DigitalMarketing #Advertising #CreativityInCommerce #EthicalMarketing #Storytelling #DataAnalytics
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🚀 Ready to explore how data illuminates your Marketing Strategy? Our latest blog, "Data-Driven Marketing: Navigating Success with Open Eyes," reveals how leveraging data can transform your strategies and boost your ROI. 🌟 🔍 Discover actionable insights on: Understanding and targeting your audience effectively Optimizing campaigns in real-time Measuring success with precision Real-world examples from Netflix, Amazon, and Coca-Cola Practical applications for Marketing Managers, Content Creators, Social Media Managers, Email Marketers, and SEO Specialists 📊 Get ahead of the curve and unlock the power of data to drive your marketing success. This is a must-read for anyone looking to turn data into actionable marketing strategies that deliver real results. 👉 Dive into the blog #MarketingStrategy #DataDrivenMarketing #DigitalMarketing #MarketingInsights #ROI #CustomerEngagement #MarketingSuccess #DataAnalytics #MarketingInnovation #BusinessGrowth #ContentMarketing #SEO #SocialMediaMarketing #EmailMarketing #MarketingOperations #DemandGeneration #RevenueOperations
Data-Driven Marketing: Navigating Success with Open Eyes
link.medium.com
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The AI Advertising Guy - Delivering Ad Creatives That Convert | Based On Data Science | Get FREE Creative Audit👇
Your creative template isn't the hero of your advertising story, This is— —>Focusing only on new templates can lead to missed opportunities. —>Use insights from data to craft your ad creatives, Don't just follow trends. 📊 DATA speaks volumes—Are you listening? ✋Santosh GSK here. Don't forget to click on my profile, hit follow, and turn on notifications 🔔 I specialize in sharing AI-driven Advertising and Ad strategies that help businesses scale their ad revenue using GenAI without increasing Ad Budget. #advertising #advertisingtips #digitaladvertising #digitalamarketing #facebookads #aiadvertising Grad Commerce AI
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Tired of throwing money at ads and hoping something sticks? 💸 We've all been there - watching our ad spend climb while results flatline. It's enough to make you want to chuck your laptop out the window (but please don't, those things are expensive 😅). At Anecdote AI, we're changing the paid marketing game. We're not about spray-and-pray tactics or cookie-cutter campaigns. We're the folks who dig deep, find the gold in your data, and turn it into ads that don't just reach people - they resonate. Imagine paid campaigns that feel less like interruptions and more like conversations your audience wants to join. Ads that make people stop scrolling and start engaging. That's our specialty. We blend AI-powered insights with good old-fashioned human creativity. Because while machines are great at crunching numbers, they're lousy at understanding what makes people tick. That's where we come in. Ready to make your paid marketing budget work smarter, not harder? Let's chat over a virtual coffee (or real one, if you're in town). We'll show you how to turn those ad dollars into your best storytelling asset. Your audience is out there. Let's make sure they see the best version of your brand. #SmartAdSpend #PaidMarketingRevolution #AnecdoteAI
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Ai "How to" Business Tools, Ai Training, Ai Coaching and Consulting. Leveraged advanced productivity and time management strategies to enhance business growth, efficiency, and team performance. Real Estate Investor.
𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱? 𝗜𝗻 𝗔𝗜 𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝘀𝘁𝗲𝗿𝘆, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗔𝗜 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗵𝗶𝗴𝗵𝗹𝘆 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝗱𝗴𝗲𝘁. AI tools can analyze your audience’s behavior, test multiple versions of your ads, and automatically adjust in real-time to ensure maximum performance. Imagine ads that optimize themselves—targeting the right people, at the right time, with the perfect message. Looking to maximize your ROI? Let AI supercharge your ad strategy: https://www.rfr.bz/lnnmhcx #eastwestbusinesscoaching #AIAdCampaigns #MarketingAutomation #AdOptimization #AIForBusiness #SalesOptimization #BusinessGrowth #ArtificialIntelligence
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The digital #marketing landscape is evolving, and we're leading the charge into 2024! Join us on February 22nd for, "Navigating Marketing Effectiveness and Measurement Challenges in 2024," hosted by Lifesight | Unified Marketing Measurement Platform. We're proud to spotlight Jeremy Fenderson, our Senior Director of Client Partnerships at adQuadrant, alongside a panel of industry experts. ➡ Discover innovative strategies for a cookieless world. ➡ Learn how to redefine marketing effectiveness and measurement. ➡ Uncover the transformative role of AI in marketing. This is your chance to stay ahead with upcoming changes in the digital marketing landscape. https://lnkd.in/gZC4MSrj
Navigating marketing effectiveness and measurement challenges in 2024
lifesight.io
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🚀 Advertising Trends to Expect in 2024 🚀 Our latest article delves into the key trends that will shape the landscape in the coming year. 🔍 Key Insights Include: 🔹Personalization: How hyper-targeted ads will drive engagement. 🔹AI and Automation: The role of technology in streamlining ad strategies. 🔹Sustainability: Why eco-friendly advertising is becoming a must. Embracing these trends can set your brand up for success in a competitive market. Stay informed and ready to adapt! 🔗 Read the full article here to discover how you can leverage these insights for your business. https://lnkd.in/ghdTxk9C #AdvertisingTrends #DigitalMarketing #2024Trends #MarketingStrategy #RingoMedia
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Marketing Consultant @ Amsive | Senior Business Executive, Key Account Management, Think Outside the Box Strategist
What’s shaping the future of marketing? An audience-first approach, brand-performance integration, and Google’s AI-powered measurement tools. Learn how to leverage these in 2025. #MarketingStrategy
Marketing’s Next Frontier: Insights from the Google x Amsive Executive Summit
https://www.amsive.com
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A.I. Growth Partner | Transforming Your Marketing & Sales With Artificial Intelligence | A.I. Powered Funnels & Ads For Growing Businesses | AlvaroBerrios.com/ai-consulting
In the ever-evolving world of digital marketing, staying ahead means embracing innovation. That's precisely what we've been doing with AdCreative.ai in our campaigns, particularly for Facebook and Instagram Ads. The tool has been a game-changer, allowing us to generate 100 different image variations effortlessly. It's not just about speed; it's about unlocking a new level of creative testing and optimization. Using AdCreative.ai, we've streamlined our creative process, making it quicker to launch diverse and engaging campaigns for our clients. The ability to test extensively means we're not guessing what works — we're using data to drive decisions. This AI tool hasn't just saved us time and money; it's empowered us to elevate our advertising strategies to new heights. I’ve genuinely enjoyed integrating AdCreative.ai into our workflow. The efficiency and effectiveness it brings to creating and testing ad creatives for Facebook and Instagram are unmatched. If you're looking to enhance your ad campaigns with more creativity and less guesswork, exploring this tool might just be the next step you need. Seeing the tangible benefits in our campaigns, I believe many digital marketers could find value in this AI-driven approach. It’s about working smarter, not harder, in the digital space. Check it out here: https://lnkd.in/gf6rFmmH #DigitalMarketing #FacebookAds #InstagramAds #AdCreative #MarketingTools #AIInMarketing
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Unlock new customers & drive more conversions with Performance Max! Maximize your campaign performance across all Google channels with Performance Max. This AI-powered campaign type helps you: ▶️ Reach more converting customers: Find new audiences beyond keyword-based Search campaigns. ▶️ Boost performance: Optimize bids and placements in real-time for maximum conversions. ▶️ Gain deeper insights: Understand which creatives and audiences drive the best results. Ideal for: ▶️ Specific conversion goals (sales, leads, store visits) ▶️ Maximizing campaign performance ▶️ Reaching new customer segments If you're looking to boost your advertising results, consider leveraging the power of Google's Performance Max campaigns. Learn More: https://lnkd.in/dCE4U3mT #PerformanceMax #GoogleAds #Marketing #AI #ConversionOptimization
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A strategic marketing advisor & keynote speaker - working with food and drink brands to get big brand thinking into their marketing | NED | Ex Heineken / Arla Foods / Weetabix.
2moThanks for the shout out Automated Creative and Tom Ollerton