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Media and creative agencies don't need to be at odds in #DataDrivenMarketing - there's a neutral space to be found in the middle, says Dan Moseley in MoreAboutAdvertising. Instead of highlighting the differences, working together for a mutual goal can yield better, more effective results. One way to do this? Automation and data analysis. "Automation will transform our industry by removing tedious creative and media processes. Data analysis will be used to inform the creative process, not replace it." There's a bright future for all. Find out more at the link in comments ⬇ #data #marketing #creative #media #advertising

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