For Burger King, 🍔 size matters. And they're making it clear with their "Real Size Burger" campaign about the Mega Stackers. But do their claims stack up (pun intended!)? And are these good ads? The case study chosen for us this week by Contagious claims some serious results, but our guests questioned the original insights and had their own thoughts about improving this activation. Tune in to see how Burger King should increase their creative effectiveness, with tips from Can Senses (MEA Media Manager at Haleon), Toby Foy (Head of Brand at eBay UK) and Grant McKenzie (former CMO at Asahi Group). #creativity #advertising #marketing #advertisingandmarketing #bestads #realsizeburger #burgerking
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Cheif Strategy Office | Director | GM | Business Leader | Growth | Sales Strategy | Brand Equity | Monitoring | Consumer Behavior | Leadership | Remote Management | Channel Management | Performance Optimization |
Burger King's latest campaign takes a playful jab at McDonald's with the line, “Why eat with a clown, come and eat with a king# This bold move is a classic example of competitive advertising, leveraging humor and direct comparison to capture attention. What do #you think about this #strategy? Is it effective in making Burger King stand out, or does it risk alienating some customers? Let's #discuss the impact and #ethics of such direct competitive #marketing. #Share your #thoughts below! #MarketingStrategy #BrandWars #Advertising
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It's normally not good form to mention competitors in your advertising as it gives them free promotion whether intended or not. Burger King have been known to take stabs at their fast-food brethren in humorous ways, but in this execution I really don't get it. The competitors are not shown in any kind of light - they are just "there," and in fact the ad is reinforcing some distinctive assets. To me this is a fail and shows a complete lack of strategy. Am I way off base? What do you think? #advertising #competition #fastfood #brandstrategy #creative
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🌟#Marketing Genius Alert! 🌟 Burger King just raised the bar on brand rivalry with a brilliant and cheeky banner at one of their stores: "Why eat with a clown? Come eat with a King." This playful dig at McDonald's not only showcases Burger King's bold personality but also underscores the power of clever, competitive marketing. In a world where standing out is key, this move is a masterclass in how to make your brand memorable. Kudos to the Burger King team for reminding us that a little humor and creativity can go a long way in capturing the public's attention and sparking conversations. What do you think? Is this a marketing win or a risky move? Share your thoughts below! 👇 #Marketing #Branding #Advertising #BurgerKing #McDonalds #BrandRivalry #CreativityInBusiness
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Digital Marketing Specialist |Karmaveer Chakra Awardee 2019 l Public Speaker | Life-skill Trainer | Brand Marketing | Trained - 500 Professionals | 10M Organic Reach
Burger King's ingenious marketing mastery reached new heights with a bold and heartwarming campaign that seamlessly blended surprise, compassion, and the unmistakable flavor of their iconic Whoppers. The staged car fire on the highway was not just a clever attention-grabber; it was a strategic move to captivate audiences emotionally and turn an ordinary act of kindness into an unforgettable brand experience. By tapping into the innate desire for human connection and generosity, Burger King showcased their commitment to creating memorable moments for their customers. The fusion of entertainment and altruism generated widespread buzz and cemented Burger King as a brand that goes beyond just selling burgers—it cultivates genuine, feel-good experiences. This marketing coup brilliantly transformed a simulated crisis into an opportunity to celebrate the goodness in people, leaving an indelible mark on hearts and minds. Burger King's innovative approach not only redefined fast-food advertising but set a new standard for brands looking to make a lasting impact on their audience while staying true to their core values. #MarketingInnovation #creativemarketing #advertising #brand
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Marketing & Advertising Expert | Driving Instagram Growth & AI Integration | Forbes Contributor | CEO of Identika LLC
Burger king wanted everyone to know they don’t use artificial preservatives in their burgers. So they launched the bold ‘moldy burger’ campaign. 🍔 ⌛ 🦠 In this brilliant and controversial ad, they show what happens to their iconic Whopper when it’s left out for over a month. This strategy not only garnered a lot of attention, but also led to a 14% rise in sales, 8.4 billion impressions, $40 million in earned media value, and an 88% increase in positive brand sentiment. 📈🍔 Did you like this ad?? #brands #advertising #socialmedia #digitalmarketing 📽️ by: burgerking
Who remembers this ad? 😱
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Burger king using A.I? Burger King has launched a campaign, asking the users to use their A.I and generate unique Whopper ideas. The A.I even generates aa realistic Burger based on your ingredients. The winner of this campaign would ultimately win a million dollars $$$. #marketing #marketingandadvertising #marketing101 #burgerking #advertisingtips
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A single nugget, a whole world of difference! 🌎🍔 The McDonald's single nugget serving campaign stays true to the brand’s DNA. It’s a fun strategic move that integrates context, a bit of math, and consumer behaviour insights. 👏 #Campaign #Marketing #ConsumerInsights
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Rarely does the chicken fly on the street, yet Purpose.Ant was able to make this impossible possible by using 𝐇𝐲𝐩𝐞𝐫-𝐫𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜 𝐂𝐆𝐈 𝐀𝐝 - which instantly catches the intention of user of Pizza Hut’s new chicken dish launching 🐥🍕😌 👇🏼 Watch out how we smoothly drive this global advertising trend to enhance our partner’s campaign effectiveness. #AgencyofGrowth #PurposeAnt #GrowthwithPurpose
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A single nugget, a whole world of difference! 🌎🍔 The McDonald's single nugget serving campaign stays true to the brand’s DNA. It’s a fun strategic move that integrates context, a bit of math, and consumer behaviour insights. 👏 #Campaign #Marketing #ConsumerInsights
Campaign of the Week: McDonald's, Chicken McNuggets of Love
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A single nugget, a whole world of difference! 🌎🍔 The McDonald's single nugget serving campaign stays true to the brand’s DNA. It’s a fun strategic move that integrates context, a bit of math, and consumer behaviour insights. 👏 #Campaign #Marketing #ConsumerInsights
Campaign of the Week: McDonald's, Chicken McNuggets of Love
ipsos-posts.com
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