Good news for AM/FM radio advertisers. According to an analysis from transportation analytics company INRIX, Americans’ average time spent in traffic during peak periods increased to 42 hours in 2023, an added four hours year-over-year. https://lnkd.in/efmKQZd7
Audacy, Inc.’s Post
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🌟 Discover Digital Treasures: The Power of Mobile Carrier Data! 📱 Explore how mobile carriers unlock the potential of user data for groundbreaking advertising on Smart 1 Marketing's latest blog post! From harnessing insights for sales to crafting direct ad strategies, we uncover how data is the new gold in advertising. 🌍💸 Learn about our approach to using data ethically, crafting pinpointed advertising campaigns, and leveraging real-time insights. Partner with Smart 1 Marketing to ethically maximize your advertising outcomes. Let's reshape your marketing strategies with data! Learn How: https://s1dev.co/giBOMG 🛠️🚀 #UnlockingData #DigitalTreasures #EthicalMarketing #AdvertisingInnovation
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Brand Partnerships and Integrated Media at iHeartMedia- 2019 CEO’s Club, 2019, 2020 & 2021 Top Performer of the Year - iHeartMedia Multi Market Partnerships
In 2023, Americans' average peak-time traffic increased four hours from the previous year, driven by a return to office commuting. Major cities like New York, Chicago, Los Angeles, and Boston are experiencing even higher congestion levels, exceeding the national average by up to 28 hours! This surge in traffic has bolstered the listenership of AM/FM radio in vehicles, offering advertisers a significant opportunity to ENGAGE a captive audience during increased commuting times. iHeart's Traffic and Weather Network real-time audio helps your brand break through the clutter with engaging content, mass reach, and increased buying intent. TTWN is the ultimate attention media for your brand's audio strategy mix! #Audio #SoundStrategy #iHeartMedia #Traffic https://lnkd.in/edFiHgjq
Report: Drivers Spending More Time In Traffic Benefits AM/FM Radio Advertisers.
insideaudiomarketing.com
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As the economy continues to rock consumers with interest rates at an all time high and the election cycle on the horizon, this year has been presenting unique challenges for businesses and advertisers alike. With clicks continuing to decline, and costs on the rise across advertising channels it has becoming even more pressing to make every dollar count and focus on the right KPIS per channel. Want to connect with Green Line Automotive about your digital strategy?👇 https://lnkd.in/gD2ZZKqa #DealershipStrategy #DigitalMarketing #AutomotiveMarketing #MarketingStrategy #GreenLineAutomotive
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In this five-minute video, Dan Richardson from Yahoo explains what advertisers need to do to be successful in a world beyond third-party cookies. Take a look!
The phasing out of third-party cookies forces a significant 81% of brands, advertisers, agencies, and publishers to revamp their data strategies, says, Dan Richardson, Director and Head of Data & Insights in Australia and Southeast Asia at Yahoo Advertising (SEA). https://bit.ly/4cOJlcs
ABR X Yahoo: Cookie phaseout challenges online business marketing
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The main point of the article is the exploration of various alternatives to third-party cookies in digital advertising. Cross-web clickstream data, however, offers a comprehensive view of consumer behavior, which can be a significant asset in this new era of digital advertising. For more detailed insights into different types of consumer data, including the capabilities of cross-web clickstream data, visit VoxTrack's Consumer Data Types Cheat Sheet at https://lnkd.in/eDWc2qVi.
Alternatives to third-party cookies: The state of play | MarTech
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Evolving supply dynamics are necessitating a shift in the advertiser approach, with a focus on optimizing buying paths and consolidating partners. Check out our new research with Advertiser Perceptions about how advertisers in the US, UK, and Australia are thinking about and using SPO. https://lnkd.in/eSgwgxAc
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Predictive solutions are topic de jour this year, in this weeks notes we touch on the drivers for them in the advertising industry. https://lnkd.in/em-ajhth
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Purpose-driven | active ally | change-maker | team builder | problem solver | executive leader | marketer | fundraiser | demand-driver | brand developer | advocate | storyteller | mentor | entrepreneur
media, data, analytics and research first, you don't want to miss this! #mediaagency #mediaplanning #data #analytics #dataanalytics #marketresearch
🗓 Dec. 13: Discover what options are best when defining commercial impressions, along with Nielsen's latest releases and the addition of Comcast data. Learn how these changes will reshape impressions for advertisers, agencies and sellers alike. This event is open to the industry; secure your spot today: bit.ly/ARF121323
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Segment Producer @ NBC News
3wThis can’t be a real salary for that job no matter the time slot https://www.linkedin.com/jobs/view/3964787295