Attentive’s Post

We've made a bunch of progress on building the best lead scoring platform for Growth and Sales teams. You can get up and running within 30 minutes if you have Segment and Salesforce. It really is that easy! Ok, let me caveat this with: the data you put into our models impacts the data that will come out. Luckily, we'll work with you to get things working! Questions? Ask in the comments below!

Welcome to launch week for Correlated! It's day 1️⃣ of 5️⃣ and today we're unveiling our updated and improved AI-powered scoring product. We've made a ton of improvements to scoring including: 🎼 Create and customize multiple scores based on your business' customer lifecycle: conversion, expansion, churn etc. 🔢 Set thresholds to determine how many leads are bucketed into high, medium or low so you can control how many accounts your team works. 🤖 Separate out firmographic / technographic ICP fit from behavioral markers like product usage or website visits and engagement to automatically define what matters most in determining high intent accounts. Read the post in the comments to learn more and follow this page for a new launch every day this week!

Welcome to launch week for Correlated! It's day 1️⃣ of 5️⃣ and today we're unveiling our updated and improved AI-powered scoring product. We've made a ton of improvements to scoring including: 🎼 Create and customize multiple scores based on your business' customer lifecycle: conversion, expansion, churn etc. 🔢 Set thresholds to determine how many leads are bucketed into high, medium or low so you can control how many accounts your team works. 🤖 Separate out firmographic / technographic ICP fit from behavioral markers like product usage or website visits and engagement to automatically define what matters most in determining high intent accounts. Read the post in the comments to learn more and follow us here on LinkedIn or on Twitter for a new launch every day this week!

The worst ask EVER from sales?? 👀 😬 Coming next Tuesday... my full convo with Ali Jawin, SVP & Head of Global Marketing at Outreach. It's a good one. She dives into 2024 marketing's big hitters—how to drive adoption of AI features, product marketing for AI (to say AI, to not say AI 🌸), why and how marketing at Outreach is focused on adoption, mastering the sales-marketing tango, and her findings on persona-specific customer engagement strategies.

I’m keeping the Common Room Customer Love train moving 🚂 This time I want to spotlight Amplitude, especially the one-and-only Esther Kim Trapadoux. Working with Esther, I’m continually impressed by her attention to detail. She gets granular to map out the customer journey. She consistently takes what she learns and uses it to iterate on Amplitude’s strategy. And she makes sure every outcome tracks to her goals: creating differentiated value for customers and supporting the company’s product-led growth. In short, she’s the ideal of the data-driven growth marketer—and she’s become quite the Common Room power user in the process. In today’s market, data is the difference between leading and lagging. But it’s not enough to simply collect data—it’s about what you do with it. Here’s Esther talking about how she uses Common Room to connect her strategies to business impact. Until next time….

"Trusting data over opinion allows us to be curious and creative, respect each other and our customers, move expeditiously, and be open and transparent." I couldn't agree more! Learn how Abid Ali and the team at Pictory used Amplitude to identify their ICP, and drive measurable impact:

"Trusting data over opinion allows us to be curious and creative, respect each other and our customers, move expeditiously, and be open and transparent." I couldn't agree more! Learn how Abid Ali and the team at Pictory used Amplitude to identify their ICP, and drive measurable impact:

"Trusting data over opinion allows us to be curious and creative, respect each other and our customers, move expeditiously, and be open and transparent." I couldn't agree more! Learn how Abid Ali and the team at Pictory used Amplitude to identify their ICP, and drive measurable impact:

"Trusting data over opinion allows us to be curious and creative, respect each other and our customers, move expeditiously, and be open and transparent." I couldn't agree more! Learn how Abid Ali and the team at Pictory used Amplitude to identify their ICP, and drive measurable impact:

There are 4 phases of the SMS subscriber lifecycle: 1 - Acquisition: The fuel that powers your overall SMS program (We rolled out Onsite Opt-in and saw a 3x lift in acquisition rates). 2 - Engagement: Earn conversions by making your subscribers feel seen and heard. 3 - Conversion: You’ve spent time engaging with your subscribers, now enjoy the benefits of conversion. 4 - Retention: SMS plays a critical role here—there is absolutely life beyond the first purchase. Rinse & repeat from engagement to retention ♻️ Optimizing each one is easier said than done, but over the next few weeks, we'll break down how to maximize each phase using features we've released (and are about to release 👀) We’ve been cookin’ up something behind the scenes, and we’re running out of patience to tell you more about it. If you want to be the first to know, sign up for our upcoming webinar and see the magic firsthand ✨ https://lnkd.in/e7TuAt-r