There are many key factors involved within the process of a sale. From the initial prospecting, building rapport, overcoming objectives, establishing BATNA "Best Alternative to a Negotiated Agreement", to closing the sale.
Within transactional sales, the process, generally speaking will stop after a deal is closed as both parties have what they need. You need a new jacket, Reiss sell them, you try on, buy it for the price they ask for without any negotiation involved and walk away.
However, in more statical sales, such as B2B, and Account Management, in addition to the processes outlined in the below image, the strategic aftercare piece is also vital. Continued communications to ensure the customer / business is happy with the goods or services you provided, identifying additional products, upgrades or anything else they may need, is key within cross selling and upselling. By staying in constant communication, having a strong understanding of their business, their needs and how you can assist; are key to maintain strong commercial relationships, intern generating addition revenue from additional sales.
Are you a sales-oriented professional, on the hunt for the next step in your career? Are you based in Liverpool or Cheshire and would like to explore what local opportunities the City Region has to offer? Equally as important, do you possess a strategic sales approach and have a strong Account Management background? If so, stop scrolling through LinkedIn and reach out to me directly today.
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Health care specialist
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