By creating a captivating experience that stops people in their tracks, brands can leave a lasting impression on their audience and build a stronger connection with their customers. https://hubs.li/Q02vX8TR0
ATN Event Staffing’s Post
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Vice President, Digital Revenue and Growth at 10Pearls | Strategic Partnerships | Revenue Generator | Sales Leader | Networking Champion | Creator of The #ShuftanJobReport
There is not a better live experience company than First Tube. Our experience in combining live events with live digital media does wonders for marketers who need to deal with proving ROI and showing full-funnel emphasis to get event budgets. We need to go beyond the event itself and ask what impact we’ve made on our client’s audience and business. What’s the impact on your brand? On your pipeline? That’s where our industry can raise the bar. The ultimate result of a successful brand experience is feeding the funnel. Moving the needle. Creating enough momentum that the stock price moves. Increasing the brand love where you were never considered before. Our value to our clients is not merely that we create and execute events. It is that we can design experiences to sway and stay customer preference towards their brand. Working to understand drivers and engagement motivators, designing for those behaviors, and positioning their brand as a priority in the hearts and minds of their most important audiences. https://lnkd.in/gXaBimw7
‘Brand gravity’: 3 years post-pandemic, what’s next for experiential marketing?
thedrum.com
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Creative Event Production for Global Brands & Agencies | Founder at KGA | Carbon Neutral | Your Experiential Delivery Partner
🗞️Goodness me, it’s a Publisharama this week! 🗞️ If it takes your fancy, have a look at my blog in Corporate Event News where I get all cerebral about the Psychology of Experiential Marketing. #experientialmarketing #experientialevents #eventprofs
In his first blog with Corporate Event News, Dan Keam-George, founder of London, UK-based event production company KGA, shares six ways human emotions drive impactful experiential marketing campaigns and shape consumer behavior. #corporateevents #Meetings #eventprofs #eventmarketing https://lnkd.in/gbqrgAN7
The Psychology of Experiential Events: 6 Ways Emotions Shape Impactful Marketing Campaigns
corporateeventnews.com
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What is the current mindset of CEOs in the event industry? In part three of our series, experiential marketing agency leaders with Sparks and Spiro shared what their top business concerns are now and moving into 2024. Find out how David Sudjian and Jeff Stelmach are addressing their top concerns. What do you think? Agree or disagree?
Outlook From the C-Suite: Experiential Marketing Agency Leaders Share Their Biggest Business Concerns
corporateeventnews.com
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Ready to elevate brand loyalty? Discover the art of crafting exclusive events that redefine connections. Forge unforgettable experiences and lasting bonds with your audience. Let's amplify your brand's impact together! 🔹 Learn to build lasting relationships through exclusive events. 🔹 Create memorable experiences that distinguish your brand. 🔹 Foster a sense of community and belonging among your audience. 🔹 Elevate brand perception and loyalty with personalized interactions. #BrandLoyalty #ExclusiveEvents #Connections #MediaSniffers
5 Ways of Building Brand Loyalty through Exclusive Events
mediasniffers.pk
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🎉 Ready to take your event marketing to the next level? Check out these creative ideas from Walls.io! From leveraging social media walls to creating immersive experiences, there are plenty of strategies to make your event unforgettable. 🚀✨ Read the full blog post for all the tips and tricks: https://lnkd.in/euUtvQSG #EventMarketing #EventPlanning #MarketingStrategy #SocialMediaMarketing #EventProfs #EventEngagement #EventManagement #EventIdeas
13 Innovative Event Marketing Ideas
https://blog.walls.io
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This is a fantastic resource for anyone looking to elevate their event marketing! The variety of ideas, from immersive experiences (#1) to data-driven personalization (#5), caters to different budgets and goals. A point that resonated particularly is the emphasis on interactivity (#2, #8). Passive attendees are a thing of the past. By gamifying experiences or offering workshops, brands can create lasting connections and position themselves as industry authorities. This list provides a strong foundation for crafting impactful event activations. By prioritizing engagement and weaving innovation throughout the experience, brands can truly unlock the transformative power of events. #BrandActivation #ExperientialMarketing
Looking to elevate your events and meet business goals? Explore our blog for 12 innovative event activation ideas to captivate your audience, boost brand visibility, and drive sales. Read and share your thoughts in the comments! 👉 https://lnkd.in/dFH2V8Rb #EventActivation #BrandVisibility #EventMarketing #Denave #SalesEnablement #InnovativeIdeas
12 Event Activations Ideas That Will Help You Reach Your Business Goals | Denave1
denave.com
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Excited to see Experiential continue to grow! My favorite part of this article is a quote from Jim Campling, president of Live Nation UK marketing partnerships, “To help brands, we’ve identified four phases across the live music fan journey – discover, plan, experience and relive.” I think those four phases apply to any event. Make sure you address each of those phases in your plan, and success will happen.
I'll tell you why: Experiential is the most powerful way to get people to feel, connect, learn and grow. (And then they share those feelings with allllll of their friends.) Brands are really, truly, finally starting to get that experiential is the holy grail. 🙌 (Just ask Taco Bell why they took their Super Bowl ad budget and put it into their Live Más LIVE menu upfront event instead.) And per this piece in The Drum — Valentina Culatti director of creative strategy and production EMEA at Snap Inc. sums it up nicely: “Events excel in enhancing brand visibility, allowing businesses to showcase their offerings in memorable, tangible ways, providing an avenue for immersive experiences that significantly amplify brand awareness.” Yep. XP Land and I wholeheartedly agree. 💃
Why events marketing spend is booming when other channels are sluggish
thedrum.com
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🌟 Transform Your Online Events with Seamless Branding 🌟 Digital connections are key, so how do you ensure your online events stand out and truly resonate with your audience? The secret lies in seamless branding. Our latest article looks at the importance of integrating your company's look and feel into every aspect of the users journey in your virtual events, from the registration page down to post-event follow-ups. Discover practical tips and insights on creating an immersive brand experience that leaves a lasting impression and improves engagement. https://lnkd.in/emu3XRjB #OnlineEvents #Branding #DigitalEngagement #EventMarketing #BusinessGrowth #EventProfs
The Art of Seamless Branding in Online Events
streamgo.events
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Cultivating emotional connections 🖇️ 🥰 Emotional resonance is an impactful tool that can turn passive observers into brand advocates and convert customers or potential members into a loyal community. 🚀 Through the power of experiences, the right tone of voice and evocative imagery, brands and organisations can create compelling narratives that land and form deeper emotional bonds, fostering engagement, commitment and trust. Learn more about our approach 👉🏼 https://lnkd.in/dAufJ3jy
Cultivating emotional connections
wearemci.com
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Have you often wondered about the current mindset of CEO’s in the event industry? In the below article, experiential marketing agency leaders have shared their top business concerns as they are moving into 2024 and their organizations are addressing them. Come, let’s take a look from https://lnkd.in/gtgbDaMa #Ultratend #EventIndustry #ExperientialMarketing #MarketingLeaders #BusinessConcerns #US #UK #Europe
Outlook From the C-Suite: Experiential Marketing Agency Leaders Share Their Biggest Business Concerns
tsnn.com
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