Measuring the Unmeasurable – How to Track Networking ROI at In-Person Eventshttps://hubs.li/Q02B8VH70
ATN Event Staffing’s Post
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𝐓𝐡𝐞 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐟 𝐄𝐯𝐞𝐧𝐭𝐬 From trade shows and conferences to webinars and product launches, events offer a unique opportunity to engage audiences in meaningful ways and generate interest in your brand, products, and services. 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐌𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 The key to successful event marketing lies in crafting memorable experiences that leave a lasting impression on attendees. Whether it’s through captivating keynote presentations, interactive workshops, or networking opportunities, every aspect of the event should be designed to delight and engage participants, sparking their curiosity and driving interest in your offerings. https://lnkd.in/dH3RYswQ
Creating Memorable Experiences: The Power of Event Marketing
https://gnosisdatamarketing.com
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🌟 Elevate Your Event Experience 🌟 Are you a vendor looking to stand out at events? Dive into our latest blog to discover the secrets of leveraging social media and networking. From crafting the perfect post to building connections with event organizers, we've got your guide to maximizing your presence! 🚀 Ready to elevate your event game? Learn more:
From Crafting the Perfect Post to Building Your Network: A Guide to Social Media and Networking for Event Exhibitors
https://allincanopies.com
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Five quick ways to successfully market industry events and promotions You’re attending an important industry event. Naturally, you want everyone who matters to know about it. Or you’ve started a promotion and need to inform people about it. With a million and one ways to promote events and promotions, how do you know what the best strategies are? https://bit.ly/47U6PdE [PROMOTION]
Marketing Masterclass | Events | Promotions
blinkis.co.uk
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Considering new ways to reach customers? Event marketing could be your golden ticket! Explore the ultimate guide to event marketing for smart business owners - from reaching new audiences to networking with industry professionals. Share your tips! #EventMarketing #BusinessTips #Networking https://lnkd.in/g4gQZbs2
The Ultimate Guide To Event Marketing For Smart Business Owners - Idea Girl Media
https://ideagirlmedia.com
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STOP sponsoring events Most companies spend 30% of the marketing budget on events Events that are Generic BIG Useless Here is a mini-event playbook to get your event strategy RIGHT 1. Picking the right events Shortlist all relevant events for your ICP and Persona Look at speakers If most speakers are tech vendors it's a bad event Great events are the ones where most speakers are relevant buyers AND the topics are super relevant Get hold of the attendee list Most event vendors give designations of folks who attended previous events 2. Dont make BIG bang investments Go as an attendee Feel the energy, the content, and audience Next year you can always Sponsor 3. For every event Build the list of all probable prospects Build the email and phone number Start doing a 1:1 outreach Tell them "you are in the event and would be great to do a brainstorming" 4. Make the event engagement memorable Everyone sets up a booth Do something that catches the attention A game A trivia A hook for people to come to your booth 5. Once the event is done Ensure the sales reps send follow-up emails on the SAME day Then Marketing has to do a scheduled cadence Every marketer Every rep who attends the event SHOULD be able to do a product demo Make sure everyone is at the venue 2 hours before the scheduled time Ensure everyone knows what exactly needs to be done The event is not a FUN thing done by marketing It's a SERIOUS business Every freaking thing needs to be ironed out and OWNED Thousands of $ will be at stake #B2Bmarketing #strategy #marketing
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🌐 ExpoPromoter Partnership Program Overview: Introduction: ExpoPromoter is a leading marketing platform specializing in events in China. Our primary focus is to assist event organizers in attracting a targeted audience to trade shows. Who Can Join : Our partnership program is open to both companies and individuals. If you have an audience interested in trade shows in China, you are an ideal candidate for our platform. Earning Opportunities: By joining ExpoPromoter's partnership program, you can start earning money through the following steps: 1️⃣ Register on Our Platform: Sign up on ExpoPromoter as a partner: https://lnkd.in/drvedjj2 2️⃣ Utilize Personalized Promotional Material: Access personalized promotional material provided by ExpoPromoter. 3️⃣ Attract the Audience: Use the promotional material to attract your audience to register for the trade shows on our platform. 4️⃣ Earn a Fee per Registered User: Receive a fee for every user who registers for an event through your promotional efforts. 5️⃣ Ways to Promote the Event: You have the flexibility to promote the event in any accessible way for you. Here are some effective methods 📈 : 🔵 Website Integration: If you have a website, add the unique ExpoPromoter promotional material to relevant sections. This can include banners, articles, or dedicated event pages. 🔵 Social Media Promotion: Leverage your social media presence to share information about upcoming trade shows in China. Use engaging content, images, and links to drive registrations. 🔵 Email Marketing: Incorporate ExpoPromoter event details into your email newsletters. Provide compelling reasons for your audience to participate in the showcased trade shows. 🔵 Content Creation: Develop content, such as blog posts or videos, highlighting the benefits of attending events promoted by ExpoPromoter. Share these materials across your platforms. 🔵 Direct Outreach: Personally reach out to your network through direct messages, emails, or other communication channels, encouraging them to register for the events. Why Partner with ExpoPromoter: 🎯 Diverse Events: Gain access to a wide range of trade shows and events in China. 💸 Earn Passive Income: Generate revenue by promoting events to your audience. 🛠️ Support and Resources: ExpoPromoter provides personalized promotional materials and support to enhance your promotional efforts. Join ExpoPromoter's partnership program today and turn your audience's interest in trade shows into a rewarding income stream. 🚀 #ExpoPromoter #EventMarketing #ChinaTradeShows #PartnershipOpportunity
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Head of Marketing | iGaming | Sports betting | Social media | Digital Marketing | Consultant | Copywriting
Hello LinkedIn fam, this week marks the final discussion on event marketing. Let's shift our focus to the valuable roles your company can take on at an event. Whether it's hosting, sponsoring, speaking, or exhibiting, there are various opportunities to showcase your brand. Choose the role that aligns best with your objectives and make a significant impact. Role 1: Hosting When considering hosting an event, take into account your customer base: what kind of events are they inclined to attend? Collaborating with non-competing businesses can help you share costs and expand your reach. It is crucial to plan how you will promote your event - whether through social media, email, ads, or a combination of all three. Additionally, think about how you will follow up with leads and collect their information for lead nurturing post-event. Lastly, ensure that your event has measurable metrics for success to evaluate its ROI. #EventMarketing #BrandPromotion #marketing #eventhosting
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Biggest headache as an event marketer? Unrealistic expectations. “Sorry we’re cutting the budget, but we need more and better quality attendees” It’s been years since I organised events, but I used to hear this all the time. ⬆️ targets ⬆️ expectations But….. ⬇️ resources ⬇️ budget It was SO frustrating! All the work that goes into understanding customers, and then crafting and presenting the strategy. And then, just before implementing your plan, you hear that you’re not getting the budget. It’s a ………..🤯 So you decide to pick yourself up and whatever it takes, you’re going to show your team, and your leadership, that you’re smart, adaptable and resilient. Here are just a few practical ideas that I’ve seen work for event marketers: 1) Partnership opportunities. I’m not talking about your standard sponsorship and media contra deals. Identify the media businesses, industry creators, thought-leaders, consultancies and even other event organisers you admire. Build a partnership where you both benefit and make it happen. 2) Rewarding loyalty. Acknowledge repeat attendees, and reward them with special status like priority access, priority seating and exclusive lunch areas. Then get them involved in specially branded pre-event social campaigns, sharing promo in their networks and build the FOMO. Don’t forget to encourage them to create their own content onsite and share post-event too. 3) Maximising contra deals. Most marketers have contra deals in place. Review your current media outlets, publications, industry bodies and thought leaders. Make sure you shortlist those that are most highly respected by your attendees. Obvious? Yes, but I’ve seen a lot of rolling over of contra deals for no good reason. Choose only the best, then double down and make it work. 4) Community marketing. Word of mouth WORKS and it can be one of the most effective marketing channels in terms of $$$$ and results. The people already participating in your event, think speakers, attendees and exhibitors, are your BEST marketers, so make it easy for them to promote. How are you dealing with budget challenges today? Share your techniques in the comments 👇 #events #eventmarketing #eventprofs #communitymarketing #b2bmarketing
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Getting the right engagement for your event begins with how you can advertise it. Consider these 10 creative ways to advertise your event successfully 🔵 #eventsdotcom #eventtips #eventprofs #eventmanagement #eventmarketing #eventadvertising
10 Creative Ways To Advertise Your Event - Events.com
https://events.com
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📢🌟 Calling all small business owners! Check out the latest blog from Tind-All Creative Marketing: "Promoting Your Small Business at Local Events: Tips and Strategies." 🎉💼 Discover expert advice on how to make a splash at local events and effectively market your business to your community. Don't miss out on these valuable tips to boost your brand's visibility and connect with new customers. Read the blog now! https://loom.ly/rWGHXWU #TindAllCreativeMarketing #SmallBusinessTips #LocalEvents 🎪💪
Promoting Your Small Business at Local Events: Tips and Strategies - Tind-All Creative Marketing
https://tind-allcreativemarketing.com
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