Atlanta History Center’s Post

Today, The AJC launched a new marketing campaign that will help us tell our story to the people of Atlanta, Georgia and the South. At heart, the campaign is a promise to our city and our community that we are here, everyday, for The Greater Atlanta.  https://lnkd.in/eKHE2kmq Each month, I write a letter to our subscribers, outlining our plans and our progress to bring them along with us on our journey to transform The AJC from a storied 155 year-old daily newspaper into a modern media company. https://lnkd.in/efNDvHaZ Our efforts come at a particularly challenging time for our industry. There has been a great deal written over the last couple of weeks about the struggles of legacy news organizations, projecting doom, gloom, and a long, slow march to irrelevance. This isn't new. When I graduated from college in 1996, I was told by prospective employers that newsrooms were shrinking, business models were failing, and jobs were scant.   At the time, the Internet was in its infancy, there was no such thing as a smartphone, and the closest thing to a social media platform was an AOL chatroom. Much of the country still got their news first from Peter Jennings, Tom Brokaw or Dan Rather at 6:30 each night and from a daily paper in their driveway each morning.   The steady erosion of the industry since that time reflects shifting consumer behaviors, rapid technological advancement, and a failure to innovate; all harbingers of industries on the brink of existential disruption. It is fair for the news industry to place some blame on the greed of technology platforms and the apathy of consumers, but we must also look at ourselves.   The question now is, what to do about it? We at The AJC certainly don’t have all the answers. But we do believe in the power of quality journalism and the critical role it plays in free and democratic societies.  We believe we have a responsibility to the community we serve and that the onus is on us to prove that we can play both an essential and engaging role in people's lives. We believe that investing in world class journalism as well as world class product experiences that serve the needs of our audiences can lay the foundation for a sustainable and growing business. We are fortunate to live, work and play in one of the most dynamic cities in America, and our strategy is informed by a conviction that if we provide value in the lives of the people of Atlanta, Georgia and the South, that the best days of The AJC lie ahead. Atlanta Journal-Constitution #journalism

Dallas, Texas is the state’s third largest city located in north Texas.

NEW BLOG POST- In Praise of Paul Phear. He quietly, diligently, brilliantly and professionally gets on with the job with an effortless grace every day, "putting in a shift"- to quote Richard Park yet again."

🌺Appreciate the positive feedback in this video!

Two weeks ago, my favorite stand-up comedian, Nate Bargatze, hosted 𝘚𝘢𝘵𝘶𝘳𝘥𝘢𝘺 𝘕𝘪𝘨𝘩𝘵 𝘓𝘪𝘷𝘦. His trademark deadpan humor was on full display, especially in this sketch where he played General George Washington. While Washington was an accomplished leader, this skit made it seem like Bargatze's take would have made him a terrible Solution Engineer. 𝗧𝗵𝗲𝘆 𝗪𝗼𝘂𝗹𝗱 𝗕𝗲 𝗮 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿: 𝗡𝗮𝗺𝗲: George Washington, played by Nate Bargatze 𝗪𝗵𝗲𝗿𝗲 𝗵𝗲'𝘀 𝗳𝗿𝗼𝗺: SNL Skit from 10/28/23 𝗢𝗰𝗰𝘂𝗽𝗮𝘁𝗶𝗼𝗻: General of the Army 𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗵𝗶𝘀 𝗮𝗴𝗲𝗻𝗱𝗮: https://lnkd.in/gQbrVqcF 𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗚𝗲𝗼𝗿𝗴𝗲 𝗪𝗮𝘀𝗵𝗶𝗻𝗴𝘁𝗼𝗻 𝗮 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗦𝗘: 𝗡𝗼𝘁 𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 Bargatze's George Washington is excited about defeating the British so that he can have a new, free land. But the thing he cares most about is not freedom for all, but the unique measurement system that he will enforce. He doesn't want to adopt the metric system; he's completely focused on the unique way of measuring length and temperature that will alienate the Colonies from the rest of the world. While humorous, this is like every demo I've seen when an SE isn't engaged with the audience. They go on and on about features and functions that the prospect obviously doesn't care about. Much like the troops who are confused by Washington's vision, SEs get tunnel vision and only focus on what is important to them and their demo. The great SEs stop demos when they aren't getting enough engagement. They start off demos saying, "I have a demo flow, but I want to know what you are most interested in seeing today." So listen to your audience and focus on what interests them the most.

SAVE THE DATE!! My book (P)rescription Narratives: Feminist Medical Fiction and the Failure of American Censorship will be 50% OFF next Thursday, Nov 30! #booksale #academicwriting #medicalhistory #medicalhumanities #C19 #literature

Getting closer

"At Edward Jones, we work to understand the hopes and concerns of clients to plan and prepare for life's events together." Thanks for joining the Urbandale Chamber Edward Jones - Lucas Nerhus! Learn more here: https://loom.ly/kjixTf0

Here's my latest feature on Oregon State WBB star Talia von Oelhoffen. We talked about her decorated career, what makes this team special and her thoughts on conference realignment: "I just don't think that the priorities were necessarily where they should be in making those decisions.” Check it out! #tvnews #sportsjournalism #sportsmedia