41% of gym-goers are saying 'no thanks' to high membership fees. 👋 In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym memberships. These new findings may help explain the surging popularity of low-price operators.
Athletech News’ Post
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The Premium Playbook: How to Attract High-Paying Gym Members Who Love Your Brand https://lnkd.in/d3RT9VAN #fitnessindustry #fitnessbusiness #gymsuccess
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I help Coaches, Consultants, and CEOs Create Brand Awareness, Visibility and Make Sales and Using Tailored Content Strategies | Follow for Actionable Tips and Strategies | B2C/B2C Digital Marketer
Do you have a gym membership? Almost everyone has one these days it seems. In a world where gym memberships are as common as a morning coffee, the question arises – why do so many people still fall short of their fitness aspirations? The shocking truth? They simply DON’T show up! According to USA TODAY 67% of gym memberships actually go completely unused. Believe it or not a common gym tactic is to signup far more members than their facility can reasonably hold at any given time, and then bet that most of them will stay home. In the same vein, you might simply be failing at achieving your marketing goals because you’re NOT showing up CONSISTENTLY enough. In a post I read by Alex Hormozi he says, “extraordinary accomplishments come from doing ordinary things for and extraordinary period of time.” It’s not about the sheer volume of content you are able to churn out in a week. It's about your unwavering consistency over weeks that builds trust and credibility with your audience. Having a well structured content plan is essential to achieving your marketing goals. Start showing up consistently and watch your goals transform into achievements.
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Your current members are your gym's strongest asset – particularly when it comes to bringing in new members. Have you established a meaningful referral program for your #gym or #HealthClub? Find out why you need one, how to build it, how to market your referral program, and more in our blog: https://ow.ly/TOOO50PsgLz
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Why Fall is the Perfect Season to Introduce New Gym Revenue Streams Fall is the "other" great time of year to explore options for increasing gym revenue! Here are four ideas to add to your lineup as summer comes to a close.
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My gym membership skyrocketed by 200% from 2020 to 2024 in Sweden. Are you feeling the pinch too? Then continue reading my Medium article to discover what's happening. Drawing from my background in the fitness industry, I recall crafting a marketing report out of interest for one of Sweden's leading gym chains approximately three years ago. However, upon revisiting the current pricing structure for gym memberships, I find myself taken aback by the changes. In this article, I will delve into my observations from a microeconomics perspective regarding these changes and the underlying concepts involved. https://lnkd.in/dWY7hd3S
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Love sports? Thinking of opening a gym? Remember that starting your own business requires a little more than a love of sports and healthy living. You need to know something more. Also you might wonder how to start a gym from scratch or what do you need to open a gym. That’s why we’ve put together a guide that will tell you how to open a gym, what you need to know about legislative issues, and what other steps to take to open a gym. Read it here:
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Looking to make hitting the gym a part of your year? On this #MoneyMonday, here are cheap gym memberships that can fit into your budget! Learn More: https://lnkd.in/gnPfiwkv #money #article #finance #monday
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https://www.thepennyhoarder.com
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Senior Executive | Revenue Growth B2B-B2C | LATAM-USA | Founder | Strategic Planning | Marketing | NPS | KPIs | Negotiation |
3wThe cost of a product or service is directly related to the value perceived by the customer. If what I receive does not meet my expectations, I will consider the price high or unjustified. A perception of high prices among members indicates an opportunity to improve the communication of the value you offer.