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41% of gym-goers are saying 'no thanks' to high membership fees. 👋 In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym memberships. These new findings may help explain the surging popularity of low-price operators.

Price Is the Leading Cause of Gym Membership Cancellations, Survey Finds

Price Is the Leading Cause of Gym Membership Cancellations, Survey Finds

https://athletechnews.com

Alberto Ospina Abuchaibe

Senior Executive | Revenue Growth B2B-B2C | LATAM-USA | Founder | Strategic Planning | Marketing | NPS | KPIs | Negotiation |

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The cost of a product or service is directly related to the value perceived by the customer. If what I receive does not meet my expectations, I will consider the price high or unjustified. A perception of high prices among members indicates an opportunity to improve the communication of the value you offer.

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