athena studio’s Post

Fashion wants next-gen materials, but doesn’t know how to get there.   At Première Vision Paris, we had the opportunity to discover the latest advances in sustainable fabrics and eco-responsible practices. However, the reduced presence of the Smart Creation space and fewer discussions on sustainability vs. last year were noticed by many attendees 🌿 The reality of the innovative materials market remains complex and challenging. Last week Sustainabelle Advisory Services published a new report backed by Kering and the Laudes Foundation that lays out the challenges and next steps for fashion’s #NextGen materials. For instance, brands seem to sign letters of intent instead of offtake agreements. During last week’s Future Fabrics Expo, material innovators confirmed these findings to Bella Webb in Vogue Business: 👻 Mira N. (Biophilica) talks about being ‘ghosted’ by brands who act interested but then disappear ⏳ Clare Lichfield (Sequinova) observes how brands play a “waiting game”, afraid to be the first 🎁 Stephanie Downs (UNCAGED Innovations) highlights the risks of traditional sourcing practices to ask for free custom prototypes to NextGen companies, who don’t have the resources to make this happen Disrupting the mainstream remains a challenging reality, and requires balancing design, financial and ecological considerations 🎨💸🌍 - a challenge we, at athena studio, help fashion product teams with in early product development. 🔗 Link: https://lnkd.in/eBNy3FvH #premierevision #sustainablefashion #smartcreation #fashion #fashiontech #materials #fabrics #sustainability #memesfriday

athena studio has arrived in Paris - bonjour, Première Vision !🧶🧵 And we’re here today…. For our soft launch of #sourcesheet! Fashion sourcing professionals and buyers 👋 Love the thrill of discovery, hate the manual hassle? Plan your next sourcing trip with sourcesheet - no more headaches. Find Heidi Van Dyck and Nour Ziani here the next 3 days - comment or send a dm for more information! https://lnkd.in/eVsn_FsE #fashion #premierevision #sourcing #fashiontech

Last Tuesday, our CEO Heidi Van Dyck attended the Innovation Forum’s Sustainable Apparel and Textiles conference 🌿 in New York and participated in the panel on the future of #synthetic recycled materials with Noelle Angeli (PUMA Group), Megan Carlson (Tapestry) and Kaley Roshitsh (Cascale). Great conference with incredible panel talks of Ken Pucker, Chelsea Murtha, Sara S., Steven Bethell, Megan Dawson-Elli and many more 👏 Thank you Innovation Forum team, Gabriela Cuison, Catie Ball, MBA, Hanna Halmari for the wonderful conference - looking forward to the next one! #IFapparelUS24 #SustainableApparel #SustainableTextiles #SustainableFashion

#Vogue World: Paris celebrated fashion and sport in what will arguably go down as the Olympics inofficial opening 🥇🏆 Fashion has always been fertile ground for innovation and creativity, and the Vogue World Paris event, held on June 23 at Place Vendôme, was no exception. This year's show celebrated 100 years of French #fashion and sport, a month before the #OlympicGames. With over 500 participants, including Serena and Venus Williams 🎾, the event indeed highlighted the growing importance of sport in #fashion. Athletes have become an integral part of designers' strategies, innovating with performance fabrics and collaborating with sportswear brands. From training to runway, we cannot wait to see what the Paris Olympic Games will bring this summer! #AthenaStudio #VogueWorld #ParisFashionWeek #MemesFriday #fashion #fashiontech #sustainablefashion

TOMORROW: Recycled synthetics have been hot 🔥 yet controversial 💣. Are they the solution to fashion's #sustainability challenges? Or are they not? We're super excited for Innovation Forum's Sustainable Apparel and Textiles Conference USA starting tomorrow in #NYC, where our founder Heidi Van Dyck will be on a panel discussing the future of recycled synthetic materials with Noelle A. (PUMA Group), Megan Carlson (Tapestry) and Kaley Roshitsh (Cascale). 🗓️ 25-26 June, 2024 📍 Verizon Executive Education Center, NYC 🎤 Day 1 at 2PM: Panel “Synthetics vs. sustainability” Will you be there too and curious to learn more about how athena studio enables fashion brands to develop collections that meet their financial and sustainability goals 💸🌿? Reach out in DM or via our website and let's meet up! 👉 https://lnkd.in/ehtQiJyt #IF #Fashion #Fashiontech #sustainable #sustainablefashion #speaker #tech #apparel

Food for thought: are the upcoming EU regulations, incl. the #PEF, all about measurement? 📝 Or… Do they provide an opportunity for early optimisation? 🚀 The biggest #sustainability challenge for designers and brands is that “sustainable design” is multidimensional and often contradictory across dimensions. The PEF aims to bring an approach to measuring the impact of both the production and circular design of a product into 1️⃣ single score. ✅ The benefit: it’s a set of guidelines to ensure consistent measurement of the environmental impact of a design 💡 The opportunity: by integrating the multiple sustainability dimensions in 1 single score, it makes “sustainable design” feasible Fashion #design is not about optimising for cost nor is it about optimising for a regulatory score: it’s about delivering a #creative vision that responds to a brand’s DNA. But to realise a sketch, product teams often have multiple choices when it comes to fabric, trim and supplier selection. At athena studio, we believe that it’s at this point 👆 that product teams should be equipped with the understanding of how one prototype compares to another. Our platform not only helps product developers to understand the impact, but smartly equips them with design recommendations. Making product development more informed, one style at a time. What do you think? #fashion #fashiontech #data #pef #euregulations #ai #ml #memesfriday

We had a great time at the TexPremium fair: 2 days of insightful discussions with #mills and #buyers about how we can bring sourcing back to the thrill of discovery, and take out the hassle of the admin 🧵🧶 Fashion #buyers - are you looking forward to your next fabric fair 🙋♀️, but already dreading the administrative hassle that inevitably comes along? 🙇♀️ athena studio is working on THE solution for you. Curious what this would look like? Sign up to become an early #sourcesheet adopter and spread the word! 👉 https://lnkd.in/e8yUwfkE #fashion #sourcing #fabrics #fabricsourcing #sourcesheet #data #fashiontech

The Product Environmental Footprint, #PEF, for fashion 🇪🇺👗: we all talk about it, but what is it and how is it calculated? Time for the final post in our series! The PEF is an #EU initiative to standardize the way the environmental impacts of products are measured and reported to facilitate a greener, more competitive economy within the European single market. Are you a brand and unsure what this means for you? Don't worry - we got you covered. In our third post in this series, we cover the "so-what" of the PEF. Why would we measure a garment’s impact and turn it into a PEF score? Because it enables consumers to compare one product vs. another, and make informed decisions. ⚖ A #nutriscore for textiles? Swipe through the carrousel to learn more! 👉 Like this post? Make sure to check out the two previous posts in this series! *** Why athena studio? We bring what will be reported at the end all the way back to the beginning: our platform helps fashion #product teams to optimize each design for their PEF score, within their financial targets and constraints! 🌿💸 Interested to learn more? Let's talk: https://lnkd.in/ehtQiJyt #fashion #fashiontech #environmentalimpact #ecolabeling #EUregulations

Hello London 🇬🇧 athena studio will be attending the #Texpremium fair to... test a very exciting new product for fashion #sourcing teams! 📲👗 TexPremium selected 130 luxury textile and accessory manufacturers to unveil their latest collections for Autumn/Winter 2025. The fair is organised by Textile Events, which is the leading industry exhibition platform within the UK, hosting two bi-annual exhibitions in London. 🫵 Are you a #fashion #sourcing professional who loves the thrill of discovery, but hates the manual hassle? We’d love to welcome you as an early adopter 🫶 🔗 https://lnkd.in/e8yUwfkE: #Sign up, #Share the message and #Stay tuned! Istanbul Textile and Raw Materials Exporters Association (İTHİB) The London Textile Fair