Fashion wants next-gen materials, but doesn’t know how to get there. At Première Vision Paris, we had the opportunity to discover the latest advances in sustainable fabrics and eco-responsible practices. However, the reduced presence of the Smart Creation space and fewer discussions on sustainability vs. last year were noticed by many attendees 🌿 The reality of the innovative materials market remains complex and challenging. Last week Sustainabelle Advisory Services published a new report backed by Kering and the Laudes Foundation that lays out the challenges and next steps for fashion’s #NextGen materials. For instance, brands seem to sign letters of intent instead of offtake agreements. During last week’s Future Fabrics Expo, material innovators confirmed these findings to Bella Webb in Vogue Business: 👻 Mira N. (Biophilica) talks about being ‘ghosted’ by brands who act interested but then disappear ⏳ Clare Lichfield (Sequinova) observes how brands play a “waiting game”, afraid to be the first 🎁 Stephanie Downs (UNCAGED Innovations) highlights the risks of traditional sourcing practices to ask for free custom prototypes to NextGen companies, who don’t have the resources to make this happen Disrupting the mainstream remains a challenging reality, and requires balancing design, financial and ecological considerations 🎨💸🌍 - a challenge we, at athena studio, help fashion product teams with in early product development. 🔗 Link: https://lnkd.in/eBNy3FvH #premierevision #sustainablefashion #smartcreation #fashion #fashiontech #materials #fabrics #sustainability #memesfriday
It's definitely a challenge, but we need to stay committed to the path of sustainability. 💚
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