Athena Global Advisors’ Post

There is an opportunity based on growth and the importance that has happened in women's sports, the great challenge is to move from tactical communication to a profit-building strategy. https://lnkd.in/gcnkkY_M

Sports sponsorships are an effective marketing channel because ________. This is where you fill in the blank 😃 If we were to fill in the blank, it would go something like this: .... 𝘪𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘵𝘢𝘳𝘨𝘦𝘵 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘪𝘯 𝘢 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘸𝘢𝘺! Bonus answer: Sports sponsorships can generate positive word-of-mouth, increased social media engagement, and media coverage ‼

The digital age is reshaping sports media! Our recent webinar with emlyon business school with esteemed panellists Mihir Warty, Chief Strategy Officer, World Rugby, Hannah Brown, Co-CEO Women’s Sport, DAZN and Antoine Haincourt, Head of MSc SIM at emlyon business school discussed these exciting & complex changes, highlighting the need to adapt and thrive.   Key takeaways:   ➡️Women's sports rise!  ➡️Digital platforms disrupt traditional broadcasting, changing how we consume sports content. ➡️Strategic investments drive increased visibility and commercial viability.   Read our blog and watch the webinar recording to hear from industry leaders.   https://lnkd.in/eQznCfTp 

🗓️ Mark your calendars for Friday, 20th October, at 11am. 📍 We're thrilled to be a part of SXSW Sydney, and to invite you to our event Rewriting the Rules of Sports Marketing at the ICC. 🤝 Join our panel of experts as we delve into the dynamic world of sports marketing. Discover how brands can navigate the ever-evolving landscape, connect with audiences beyond traditional platforms, and engage with fans in our mobile-centric era. See you there! #SXSWSydney #SportsMarketing #SydneyEvents #MarketingTrends #GenZ

The evolution of sports into a major business enterprise owes much to the transformative power of the media. This relationship is marked by a significant exchange of value, benefiting both the sports industry and media outlets. The media's role in broadcasting, promoting, and marketing sports has not only amplified the reach and popularity of various sports but has also turned athletes and teams into global brands. Media coverage has created new revenue streams for sports organizations through advertising, sponsorships, and broadcasting rights. These financial inflows have enabled sports enterprises to invest in better facilities, talent development, and innovative fan experiences, thereby elevating the overall quality and appeal of sports. When harnessed effectively, this relationship has the potential to revolutionize the sports landscape. Enhanced media exposure can increase fan engagement, attract international investments, and boost tourism related to sporting events. For countries, this translates into significant economic benefits, including job creation, infrastructure development, and increased national pride and cohesion. #sports #media #sponsorship #value #relationship

Check out the latest sports consumption trends that are shaping the industry! From the rise of streaming platforms to the inclusion of women's sports leagues, the landscape is changing. Stay ahead of the game with these key insights from PwC. #pwc #sports https://lnkd.in/ggBcKsNn

Brands can now see the untapped potential in supporting women's sports and contributing to their growth. This paradigm shift is an opportunity for brands to engage with a passionate, dedicated audience. It also demonstrates the business case for investing in women's sports. Brands can leverage omnichannel impact, tap into a more affordable reach, benefit from brand affinity, lower customer acquisition costs, and appeal to a diverse demographic.