It's the summer of sport ⚽️ Hear from our Head of Sportswear Tim and Director of ASOS Media Group Elton on how our sports offering is helping us drive growth 📈 Check out the article here 👉 https://lnkd.in/eStkS8Yq #InsideASOS #Sport
A great summer ahead!
adidas eyeing "old strategy" ahead of Paris 2024 Olympics. The global sportswear giant have announced a shift in strategic focus ahead of the 2024 edition of the Olympic games, taking place in France. CEO, Bjorn Gulden, and Head of Specialist Sports, Kerryn Foster, have all recently highlighted the importance of Adidas' focussed, brand building presence at the Olympic games. "For whatever reason the old strategy here was to focus more deeply on fewer sports, and I'm the opposite, I want Adidas again to be in the smaller sports and to be visible," said Bjorn Gulden. He added: "Focusing only on the four or five biggest sports is, first of all too easy, and it's stupid to be honest,". Shares in Adidas are up more than 50% so far this year, outpacing rivals Nike and Puma, and with one of the largest sporting events on the planet fast approaching, 2024 looks to be filled with opportunity for the brand. #Adidas #Sportswear #Olympics #Paris2024 #Sponsorship #Marketing #Brand #Lifestyle
#Sports_Apparel Market Expected to Grow at a notable CAGR During 2023–2032 https://lnkd.in/dbYqdQgS #Sports apparel refers to #clothing designed and worn specifically for sports and physical #activities. This #category of clothing is created with the specific needs of athletes and sports #enthusiasts in mind, considering #factors such as comfort, performance, and #style. adidas Nike PUMA Group Under Armour LULULEMON ATHLETICA USA INC Columbia Sportswear Company New Balance Athletics, Inc. Li Ning Company Limited VF Corporation #technologies #marketgrowth #innovationmanagement #consumergoodsandservices #sports
🌞 Get ready for summer with the ultimate guide to boosting sportswear sales! As the season for outdoor activities heats up, it's crucial for sportswear retailers to strategise effectively. Key Tips: 🩳 Product Assortment: Focus on lightweight, breathable fabrics for summer sports like running, cycling, and swimming. 📧 Marketing Campaigns: Leverage social media, seasonal promotions, and email marketing to engage customers. 📲 Online Shopping Experience: Ensure your website is user-friendly with high-quality images and seamless checkout. Read more in our blog post in the comments below ↓ #Retail #Sportswear #Ecommerce #SummerSales #CustomerExperience #FashionRetail #KIVALUE
🏈 It's Sports Safety Tip Tuesday. In our pursuit to nurture young talent, let's also prioritize their safety. Dive into the importance of Proper Sportswear for Outdoor Fall Sports this week. Detailed guide here: ➡️ https://hubs.li/Q024ZbSj0 🏆 #YouthSports #SafetyFirst #InjureFree
The #EURO2024 outfitters and the team's FIFA ranking. ⚽ Sportswear brands Nike and Adidas have taken center stage as the official outfitters of some of the top-ranking European teams. Nike holds the upper hand, creating the kits for 4 out of the top 5 teams, based on FIFA rankings. Meanwhile, Adidas isn't far behind, aligning itself with several top-ranked teams. Puma has also made its appearance, partnering with some mid-ranked teams in the tournament. Hummel, although tied only with Denmark, stands proud as the Danes are just a step away from breaking into the top 20. Joma and Macron, their sponsored teams, find themselves at the middle and bottom of the FIFA ranking. The battle of brands in the EURO 2024 is as heated as the action on the field. Our latest blog post has all the details, including illustrative graphics to give you a complete picture. Check out the comments for the link to the post. P.S. Are you surprised to see only Nike and Adidas outfitting the top 10 teams? #SponsorshipSuccess #MeasurableFact #SportswearBrands #FootballKits #Sportsbusiness #Sportsmarketing
3D is taking the world
Digital Executive driving excellence through AI, digital and CX design. Head of Design @illimitybank. Professor @PoliMi, @IUSVE. Strategy | Digital | Marketing | E-Commerce | Ex Vodafone
Big Ben North Face: Outdoor CGI campaign for JD Sports Fashion #design #creativity #outdoor
Sports Marketing consultant & Keynote Speaker- inspiring Teams through the power of Branding, Marketing & Service. Nike Brand Marketing Alum.
adidas has pulled off one of the best sustained Signature Shoe campaigns that I've seen in years. Sports Marketing is a fragile house of cards that is spectacular when it comes together...yet, so hard to do! Here's a few of the building blocks that need to make magic. I wrote a deep dive on Signature Shoes and will drop it in the comments below! #adidas #sportsmarketing #linkedinsports
Watch as the Adidas Shoe takes flight in the vibrant streets of Argentina. Feel the energy and embrace the spirit of this beautiful country. ✈️ Stay ahead of the curve with @talentpie! 🚀 Don't miss out on the latest and trending updates. 🔥📢" #AdidasArgentina #TakingFlight #talentpie #trending #trendingshorts #viralshorts #explore #explorepage #reels #MarketingTrends #Marketingstrategies #TrendingVideo #MadoverMarketing #ViralReel #MarketingStrategies #marketing #digatlmarketing
Our new blog post is live! Struggling with ordering sports apparel? Let us help! This comprehensive guide covers everything from selecting #quality materials to understanding sizing. Perfect for #coaches, athletes, and #sports enthusiasts looking to enhance their #gear game. Read the full guide on our blog and make your next order with confidence! #sportsapparel #customizedteamgear #sportuniforms #teamgear
How to run a nice stunt campaign.
Feel so hyped about dropping an anti-hype and anti-drop campaign with Corentin Salignat. After 74 arrests and 10 months of work, here it is: DISTANCE - ROB IT TO GET IT ft. Mickael Zeze Sportswear has never been a bigger hype than now. Therefore, hypebeasts are faster than ever to make items run out of stock. Why for? Flexing, stocking or reselling. Meanwhile, it’s getting almost impossible for real athletes to get sporting goods. We thought it was time to bring back sport into sportswear. So, we dropped an exclusive access that rewarded true runners only. For one day, the only way to get Distance’s most wanted item was robbing it. But there was one condition: to run faster than the security guard we hired, and he actually was the fastest French sprinter. Mickael Zeze • Adjan • OLY Huge S/O to Distance’s team for being crazy enough to run this project - Lionel Jagorel & Guillaume Pontier to SOLDATS, Thomas Duchene, Victor SELLIER, Grégoire "NaZa" Giral for their amazing work and collaboration. Corporate Handshake to BETC – @Stephane Xiberras, Mathieu Laugier, Damien Clanet but also Juliette Pinto Maïa, Michael Boamah, Camille Chang, Julie Claeyman and everyone involved — for everything
Chairman of Stocks🏦
1moInteresting