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It’s easy to get caught up in the excitement of the event itself, but the real magic behind successful events is as much about getting the right people through the door as it is throwing a fun, meaningful event. If the right people aren't seeing your marketing, nothing else will be right either. Learn how Precoa Marketing Strategist Shirell Hennessy finds the best audience for your events: https://hubs.li/Q02gZH0p0

Great event detailed below 'Reputation Matters' no nonsense advice on how to enhance your business brand. Straight talking, jargon free chat from industry experts, well worth a look.

Need some ideas for marketing your event? If you want to market a new event, look to the past. Previous events offer lots of content opportunities, so if you’ve run the same event before, you’ve already got a goldmine of marketing content. Event marketing can make or break an event. It requires reaching an audience beyond already converted event attendees, delivering consistent and relevant content, and providing a value proposition to convince potential attendees to buy a ticket. Here are a few ideas for repurposing content to market your event. (And if you want to know how to use each one, check out the blog section on our website) https://lnkd.in/gTJhqM2Z #eventmarketing #contentrepurposing #helenclarkevents #events #eventmanagement

📣 Have you recently invested in a media campaign through an external company, only to find the results falling short of your expectations? 📉 Are you seeking creative ideas and new tactics for immersive marketing but prefer to keep the efforts in-house? Let’s chat! I am available to collaborate with you and your team to create and execute innovative strategies tailored to your company's unique needs and goals. With an extensive background in radio promotions, events, and marketing, I am here to align with you and drive the results you're looking for. Let's transform your marketing approach together. Reach out to discuss how we can make it happen! #Marketing #MediaCampaigns #CreativeStrategy #InHouseMarketing #Collaboration #RadioPromotions #Events #InnovativeMarketing

How Events Tell Your Brand’s Story? Ever think about how events do more than just promote your brand? They tell your brand’s story. Each event is a unique chapter, offering a chance to showcase your values, your journey, and your vision for the future. From the way you engage with attendees to the experiences you create, every detail speaks volumes about who you are as a brand. I’ve seen firsthand how a well-executed event can bring a brand’s story to life in ways that marketing campaigns can’t. Whether it’s through interactive booths, memorable speeches, or personalized touchpoints, events allow your audience to connect with your story on a deeper level. So, next time you’re planning an event, think beyond the logistics. Ask yourself, What part of my brand’s story am I telling? What’s your approach to storytelling through events? Let’s share ideas and inspire each other! #BrandStory #EventMarketing #Storytelling #BrandBuilding #CustomerEngagement #EventStrategy

CASE STUDY: Webpage Revamp Client: House of Smile, events company Challenge: We were determined to create a page that reflects House of Smile's myriad brands and events. A page that contains eventful multitudes. The client wanted a Homepage that was built for SEO optimization. Solution: Cutting through corporate jargon, we utilized colorful simile and metaphor: "put pen to paper and bring your vision to life" & "one stop shop from concept to activation". And while using SEO keywords like: logistics, solution, engagement, design build, corporate events, and sustainable. Overhaul the language choice was to attract their target audience which typically endeavor in experiential event designs and marketing. After the content overhaul, we saw an 11% improvement in traffic.

Bespoke marketing services and placemaking events, perfectly tailored to your local audience

Do you want your event marketing to drive revenue and profit growth while delivering visible ROI? Team MPG's data-led methodology, analytical deep dive and overall rigorous approach gives event business leaders the confidence to invest in their event marketing. Find out more about MPG's event marketing strategy development process here: https://bit.ly/3SbB8H3

Last night was truly unforgettable, with abundant invaluable insights and takeaways from the speakers. It was a magnificent event to mark 4 years of Because of Marketing. Here are a few key takeaways: Rachael Higgins idea to create a newspaper for the event was simply brilliant! It truly set the tone for the evening. And her message, "We are the best when we work together," resonated with me. 🔥 Pollyanna Ward: "Go hard or go home." This is a philosophy to embrace now. Earning attention, making genuine connections, and being an inspiring partner—that's the way to go! George Nikolaou words about how marketing can shape culture and how storytelling acts as a bridge for brands struck a chord with me. Henry Wadsworth update about BT company Net walks events and social interaction at Waterloo station in London provided by the company is a game changer. Even though I usually don't post on LinkedIn, Ruth Ameku, whom I met at the event, motivated me to take the plunge. Her advice, "Don’t worry, just start," encouraged me to plunge. So, here I am, eagerly anticipating the upcoming events.

📣 Attention all event marketers! * * * 🚀 I came across this fantastic article on event marketing trends for 2024! Whether you're an event organiser or a marketing enthusiast, these insights from industry experts are a must-read to stay ahead in the game. 📅✨ Check it out! 9 Event Marketing Trends To Watch In 2024 - https://lnkd.in/gCVNKFsv #EventMarketing #2024Trends #MarketingInsights #EventPlanning #MarketingTrends #EventInsights #SocialMediaMarketing