ASICS EMEA’s Post

📣Proud to bring together the global sporting goods and fitness industries in a historic call for urgent and coordinated action as adult physical inactivity levels reach an all-time high. As part of this joint statement and for the first time in our industry history, 25 CEO and C-Suite leaders are highlighting the need for multi-stakeholder collaboration to tackle this alarming situation. New data released today by the World Health Organization reveals that 31% of adults are not meeting the recommended levels of physical activity, up 5 percentage points since 2010. Read more about the latest data and our joint industry commitments here: https://lnkd.in/dey8XEVb #physicalactivity #sportinggoods #wfsgi #who adidas, Amer Sports, Anta, arena, ASICS EMEA, Cycleurope Industries SAS, Decathlon Li-Ning (China) Sports Goods Co. Ltd, New Balance, Nike, On, ORBEA, Pentland Brands,PUMA Group, RESTUBE, Shimano, SHRED., Specialized Bicycle Components, SRAM, LLC, Tecnica Group, Under Armour, Wearable Technologies AG, Yonex, ISPO, Federation of the European Sporting Goods Industry, SFIA - Sports & Fitness Industry Association, Apice, BSI - Bundesverband der Deutschen Sportartikelindustrie e.V., JASPO WORLDWIDE, VSSÖ - Association of sporting goods producers and sporting goods dealers in Austria, Norsk Sportsbransjeforening, AFYDAD, Sporting Goods Industry Association (SGIA), Cycling Industries Europe, FEDAS, EuropeActive, Health & Fitness Association (formerly IHRSA), ICSSPE Emma P. (Mason) Zwiebler Andy Rubin Caroline Brooks Michelle Smyth Marc-Ivar Magnus

🫱🏻🫲🏽 We’re proud to support the World Federation of the Sporting Goods Industry (WFSGI) in tackling the alarming rates of physical inactivity highlighted by the World Health Organization (WHO). This is a wake-up call for all of us to take more action in promoting physical activity. 🚴At CIE, we believe cycling is one of the most sustainable, accessible, and inclusive, low-cost and healthy forms of transport and recreation, and has a key importance for European society and the economy. The WHO data underscores the urgent need for increased physical activity, and we are committed to keep on advocating for more cycling. 🙌 We look forward to collaborating with WFSGI and fellow members to address this global health challenge. Learn more: https://lnkd.in/dey8XEVb #cyclingindustrieseurope #physicalactivity #cycling #sportinggoods #wfsgi #cyclingindustry #who

I've got a personal story to share 🤠 So, here's the scoop: I'm a fitness enthusiast, and every week, you'll find me at the turf park with my friends, smashing it out in a game of badminton. As this became a regular thing, I started thinking about investing in some good sports gear. Guess which store popped into my mind first? Yep, you got it – Decathlon! Why? Because it's budget-friendly, super accessible, and their range of products covers all bases, making sports gear easy on the pocket. This got me curious about Decathlon's journey into the Indian market. Unlike brands like Nike, Adidas, and Puma which seem to have their eyes set on the elites and casual enthusiasts, Decathlon steps in to fill a massive gap. They've made sports accessible for millions globally. What's fascinating is how Decathlon works hard to keep things affordable. Their customer-centric approach, blending innovation, tech, and rapid expansion, is a game-changer. Their commitment to delivering top-notch sports gear while keeping it budget-friendly totally vibes with folks like me, looking for quality without breaking the bank. The best part is that you will always find something for beginners and experts all under one roof ⭐ In conclusion, my dive into the world of personal sports gear led me to Decathlon. It's not just a brand that fits my budget; it's a symbol of inclusivity for sports enthusiasts. As Decathlon keeps pushing the boundaries with innovation, expansion, and that customer-first approach, it's evolved into more than a sports goods store for me—it's my go-to companion in my fitness journey. Because, let's be real, excellence doesn't have to cost a fortune! 💪🏸 #DecathlonAdventures #FitnessJourney #AffordableExcellence

𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐅𝐢𝐭𝐧𝐞𝐬𝐬: 𝐃𝐞𝐜𝐚𝐭𝐡𝐥𝐨𝐧'𝐬 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐔𝐒 𝐌𝐚𝐫𝐤𝐞𝐭 In a world where fitness is not just a trend but a lifestyle, Decathlon emerges as a beacon of innovation and accessibility, transforming the landscape of sports and fitness in the United States. With a commitment to #𝐌𝐨𝐯𝐞𝐏𝐞𝐨𝐩𝐥𝐞𝐓𝐡𝐫𝐨𝐮𝐠𝐡𝐒𝐩𝐨𝐫𝐭, Decathlon embodies the ethos of #𝐒𝐩𝐨𝐫𝐭𝐅𝐨𝐫𝐀𝐥𝐥, empowering individuals regardless of age, background, or skill level to embrace the transformative power of sports. In the dynamic realm of retail, Decathlon's disruptive approach has garnered remarkable results, with a staggering 𝟐𝟎% 𝐲𝐞𝐚𝐫-𝐨𝐯𝐞𝐫-𝐲𝐞𝐚𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 in the US market. This growth isn't just a statistic; it's a testament to Decathlon's unwavering dedication to providing high-quality, affordable sports gear and equipment to every enthusiast. What sets Decathlon apart is its unique business model, encompassing everything from research and design to production and retail. By cutting out intermediaries and streamlining processes, Decathlon ensures cost-effectiveness without compromising on quality. This approach has resonated deeply with consumers, resulting in a remarkable 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐨𝐟 𝟗𝟐%. But Decathlon's impact extends beyond numbers; it's about fostering a community united by a passion for sports. Through initiatives like free sports events and workshops, Decathlon has created a vibrant ecosystem where individuals come together to learn, grow, and thrive. In a market saturated with exclusivity and elitism, Decathlon's commitment to inclusivity is refreshing. By offering a diverse range of products catering to 𝐨𝐯𝐞𝐫 𝟖𝟎 𝐬𝐩𝐨𝐫𝐭𝐬, Decathlon ensures that everyone can find their perfect fit, whether they're a seasoned athlete or a novice enthusiast taking their first steps into fitness. As we look to the future, Decathlon's vision remains clear: to continue #𝐌𝐨𝐯𝐢𝐧𝐠𝐏𝐞𝐨𝐩𝐥𝐞𝐓𝐡𝐫𝐨𝐮𝐠𝐡𝐒𝐩𝐨𝐫𝐭 and democratizing access to fitness. With plans to expand its retail presence and digital offerings, Decathlon is poised to redefine the way Americans approach sports and fitness, one step, one swing, one goal at a time. Join us in this exhilarating journey towards a fitter, healthier, and more inclusive tomorrow. #𝐅𝐢𝐭𝐧𝐞𝐬𝐬𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 #𝐃𝐞𝐜𝐚𝐭𝐡𝐥𝐨𝐧𝐔𝐒𝐀 #𝐒𝐩𝐨𝐫𝐭𝐢𝐧𝐠𝐆𝐨𝐨𝐝𝐬 #𝐒𝐩𝐨𝐫𝐭𝐢𝐧𝐠𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 #𝐅𝐢𝐭𝐧𝐞𝐬𝐬𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 #𝐑𝐞𝐭𝐚𝐢𝐥𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧

 Decathlon: A Winning Strategy for Sports Retail 🌟 From a single store in 2009 to a nationwide presence, Decathlon has sprinted to the half-century mark in India. With over 50 sports ranging from badminton to inline skates, Decathlon offers an unparalleled user experience through its stores, events, and workshops. What sets Decathlon apart? Immersive Experience: Step into a Decathlon store, and you’ll find complete gear for every sport. Each section invites you to touch, feel, and play with the products. Why? The endowment effect kicks in—when customers physically engage with an item, they feel a sense of ownership, making them more likely to buy. Passionate Staff: Decathlon’s employees are sports enthusiasts themselves. They don’t just sell; they educate. Their mantra: never push a sale, always empower the customer. Need tennis shoes? They’ll recommend what’s best for you, not the priciest option. Strategic Product Placement: Decathlon’s pricing spectrum—from ₹100 to ₹1 lakh—creates an impression of affordability. Cheaper products greet you at the entrance, while frequently bought items are placed deeper inside. Spend over 30 minutes exploring, and you’re likely to walk out with a purchase. Value for Money: Decathlon delivers quality at reasonable prices. Sturdy products come with warranties (even shoelaces!). Their pricing undercuts competitors by 30-40%. It’s a winning formula that keeps customers coming back. #Decathlon #RetailStrategy #SportsEnthusiasts

The Soaring Ascent of Decathlon in India: Embracing Athletic Versatility https://lnkd.in/gygJ-zKz Barbara Martin Coppola Decathlon International Decathlon Sports India Decathlon Decathlon For Organisation (India) #successinsightsindia #thinktank #successstory

Happy News - Sports & Athleisure skyrocketing in India! Decathlon grew ~ 2X in 2 years! Sketchers grew ~3.5X in 2 years! Putting brands like Puma, Decathlon, Adidas, Sketchers and Asics together = ~12000 cr in FY23 revenues (up from ~5000 cr in FY21) with avg growth ~40-45% annually. The awareness around all kinds of sports (other than cricket) has been growing which is adding to brands like decatahlon. Another underlying theme of premiumisation would also be migrating consumers from mom&pop sports stores to Decathlon, one of its kind of chains in india. Overall, We need every indian adopting fitness and a little bit of sports in daily life if we are going to be the third largest economy in the world soon! How are you doing on your health & #fitness goals? How are you treating the house where your sould lives? Har ghar kuch kehta hai...listen to your body! ---- I write regularly on consumer/ #marketing trends & habits/ #productivity tips. #runningmarketer