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Product Merchandiser | Collaboration & SMU for SportStyle @ ASICS EMEA

Some recent exciting things happening at ASICS Sportstyle.. We showed up at Paris Fashion Week with our minimalist pop-up space inspired by our Japanese heritage. Amongst the newness, we pre-launched our latest project with Cecilie Bahnsen on the GEL-QUANTUM 360 VIII. A sandal-like upper construction with floral fastenings and a transparent outsole design, paired with our super comfortable GEL-Quantum tooling. Shortly before, during 3 Days of Design, we came together with Copenhagen-based homeware brand HAY to showcase our new court silhouette, the SKYHAND OG. We kicked off our partnership with 3 summer-ready colours, plus some cute matching socks and tote bag! Well done to the Sportstyle dream team! ASICS EMEA

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