Asahi Europe & International’s Post

There's not a Directory of Scotch Whisky Brand Ambassadors, all over the World. There DEFINITELY should be. Their overall impact is not measured and as lots of firms, employ lots of Whisky Ambassadors, they all compete against each (and other Scotch brands). Bonkers but true. Some of them are VERY good. Some don't have ANY fiscal measure at all, they just fly around the World, being nice and looking nice. Acting all 'Ambassadorial'. It's a fantastic Scotch resource that's always intrigued me. So-much-so, that when I created a global Training Scheme for Scotch Whisky, I 'creatively swiped', 'took homage from', and generally 'sampled' this iconic name. I called it, (and here's an opportunist move...): The Whisky Ambassador. Incredibly, nobody, not ONE of the $multi-billion, Whisky behemoths, owned the URL! So, I bought the Domain for a few quid! Oops! Oh, how we Iaughed! I don't own it now but as the Scotch World has boomed, I bet you Bernie Arnault (or a similar booze high hitter) would buy it, for a few million Euros. When are we having a Digital Directory of ALL of these people? It could be called...erm... The Whisky Ambassador? EVERY Scotch Whisky Ambassador should be listed, in one place, it's a MASSIVE resource. I have no idea who they all are! NOBODY else does either. #ScotchWhiskyTruths

As the non-alcoholic beer segment continues to see rising sales volumes, with Heineken 0.0% reigning as the preferred and market leader in many countries, Peroni's collaboration with Formula 1 marks a strategic shift into this growing market. This a very smart move, strategically aimed at tapping into shifting consumer preferences and industry trends, leveraging Formula 1's global reach and Molson Coors' expertise to target health-conscious consumers while upholding Peroni's brand image of luxury and sophistication. The impact of Peroni's entry into the non-alcoholic beer market could be substantial, potentially driving growth and intensifying competition within the sector. By expanding consumer choices and highlighting the importance of healthier beverage alternatives, this move is likely to strengthen the search for alliances, spur increased innovation, consumer awareness, and marketing efforts within the 0.0% segment. Specifically, we can expect to see strategic event partnerships and brand collaborations designed to make a global and market-specific impact, further reshaping the landscape of non-alcoholic beverages. #consumptiontrends #insights #beer #non-alcoholic #beverages #markettrends

From the UFC Arena to the Tequila Market: Michael Chandler Punches Above His Weight with a Strategic Investment in Hiatus Tequila. Discover how this partnership is shaking up the spirits industry and redefining celebrity endorsements. #HiatusTequila #MichaelChandler #MMAandBusiness #TequilaInnovation #SpiritIndustry #CelebrityInvestment #AuthenticTequila #BrandingStrategy #BusinessCollaboration #CraftTequila

☕️ Nothing like sipping on a grande cafe Americano with Elizabeth Krear from J.D. Power and talking all things EV… I know I sound like a broken record, but I cannot wait to share *THIS* episode with you very soon! Also, what’s your go to Starbucks order during National Automobile Dealers Association (NADA)?? #nadashow #nada2024

"Everyone wants to leave these events telling a story, and if your wine brand can be part of that story during the celebration, it's successful." – Theresa Sanchez 🍾 Learn more about the sparkling tradition of champagne and Formula 1 in Business Insider, featuring insights from our very own wine marketing experts, Theresa Sanchez and Christian Miller!

TIME SHIFT Football fans love watching the game at sports bars. What happens when matches happen in the early morning when those bars are shut? Heineken has launched a campaign to turn select 24-hour laundromats into late-night / early morning sports-viewing locations where UEFA Champions League fans can watch the football matches. Consumers can scan a time-sensitive QR-code on washing machines at local locations of WashEnjoy, one of South Korea’s largest laundromat franchises. The code will give them access to a live stream of the quarter and semi-final soccer matches on SPOTV, the only UEFA Champions League broadcaster in the region. The idea for “LaundroMatch” is in keeping with Heineken’s UEFA Champions League campaign, “Cheers to the Real Hardcore Fans,” which depicts the lengths to which many of the sport’s fans will go to show their devotion, like naming their pets after their favorite players. The campaign is meant to redefine what it means to be a hardcore fan in a bid to make football more inclusive. Watch here: https://lnkd.in/gM2WiWyZ #fandom #beermarketing #sports #football #koreanfans The HEINEKEN Company #brandexperience

For day 4 of Alpine Online Ltd Christmas insights we're digging into the UK's Whisky / Whiskey category 🥃🎄 If you want to keep up to speed with the latest market insights, please give us a follow at Alpine Online Ltd 🏔️ 📈 🤓 #whisky #whiskey #categorymanagement #dataanalytics #niq

⚡️A new celebrity beverage company has entered the chat. Introducing Más by Messi… For those who don’t follow sports or live under a rock, the face of this drink is Lionel Messi. He is one of the most famous, internationally known professional footballers of all time. The LeBron James of soccer, if you will. Messi has partnered with Mark Anthony Brands, parent company of White Claw & Mike’s Hard Lemonade, to create a new hydration beverage. Between drinks like Gatorade, BodyArmor, & Paul’s Prime, to say there’s big competition in the market would be an understatement. Attaching a celebrity name to a beverage doesn’t guarantee success. Though, it’s wise for the brand to step further into the non-alcoholic beverage space after launching White Claw 0% Alcohol Seltzer. Más by Messi is a low-sugar drink with electrolytes & vitamins. There are no artificial sweeteners, colors or caffeine. According to CNN, its 4 flavors include Miami Punch, in honor of his current team Inter Miami, & Orange d’Or, for his 8x winning of the Ballon d’Or trophy. This broadens their beverage portfolio, as young adults in the USA are consuming less alcohol than previous decades. “Hydration & energy drinks are projected to be a $60 billion market by 2032, growing roughly 6% annually,” according to Precedence Research. 🛒How to get your hands on it: •Available cans & bottles in Miami on 6/13 •For purchase on its website in July •Within US supermarkets in August •Global launch later this year 💭Will this be the new contender & potential rival in the drink world? Drop your thoughts below! #marketing #branding #socialmedia 📷: CNN

The Drinks International 2024 Brand Report is a great way to start the year and reflect on our journey for the last 6 years. Markets, Regions, Global and agency partners... none of this would have been possible without strong collaboration. “It’s now the sixth year in a row that Bacardi has topped the rum bestsellers list. The Bermudan giant has again proven to be an essential at every tier of hospitality, with its value proposition and versatility tough to beat. Given that Bacardi is the house pour in 28% of the polled bars, and a top-three bestseller in almost half, it looks unlikely that its category dominance is about to change. For now, the real competition is the fight for second place.” #drinksinternational #Bacardi #Best10